ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Interesting comment on ASC

Nice read indeed midkt, tks.

There must be some shares that you have been eyeing up?
We have been doing a lot of work on Asos, the online fashion retailer. But I am still weighing up whether or not to buy. The fact that the shares have not performed well recently (they have fallen by 5pc over the past year) makes it more interesting, but I need to get to grips with whether it can continue to grow its market share and become a bigger business in the future.


strange the article forgets to mention that ASC has dropped about 40% in the last 15/16 months, though that is certainly a recovery from having lost about 65% at one point in that period

such is the interpretation of statistics

Jim Slater on ASC

midknight, good article but just good. no secret there but it doesn't mean the secret doesn't exist - it does but is not there.its awful lot to argue, tired of it. tons of overvalued theories every year.
7 years with asos. not all pretty but yet nothing is perfect so proved still good enough for making lot money.for most of others not...
This is my third correction here. I survived previous two with pretty good score. I just say every stock got their own rhythm. if solid model - rise - correction - rise - correction...consolidation...buildup energy....wash outs...stop runs...fuck it up suckers...usual game... . all about energy source.

just banked quite a nice profit at 3589 (317 pts) on my short position, though i shall certainly look to short again in the future

Cynic, say , when did you make last time your psychiatric evaluation?

News

price unfazed 200 pts up since then

Societe Generale reiterates buy on ASOS, target raised from 4666p to 4906p

the mighty but incoherent champion has been very very quiet on here of late ..... perhaps he has been gloomily watching his profits - if there ever were any - dribble down the drain

with the ceo/founder now jumping ship, i wonder if there are yet more unpleasant surprises in the offing .... however, i'm surprised sp has only dropped rather less than a quid to just over £29

just as a side note, sp was £70 in early 2014 with certain quarters hollering that £80 was imminent and certain

StockMarketWire.com
Online fashion group ASOS reports pre-ta profits of £47.5m for the year to the end of August - up 1% on last time.

Group revenues were up 18% at £1,150.7m with UK retail sales up 27%; International retail sales up 11% (at constant currency 17%).

The group had 9.9 million active customers at 31 August, up 13% on prior year and gross margins were up 20bps at 49.9%.

Chief executive Nick Beighton said: "I'm pleased with these results, which show encouraging progress. We have delivered profit before tax of £47.5m, on track with our plans. Group revenue increased 18% to £1.15bn, with UK retail sales performing well up 27%, and international retail sales improving as the year progressed. We ended the year with a cash position of £119.2m.

"We are attracting more customers with a continued expansion of our delivery proposition and mobile offerings. Customer engagement has been exceptionally strong, with increases in average order frequency, basket size and value. We now have 9.9m active customers, up 13%.

"During the year we invested £50m in our warehouse capability and our technology, and we are investing a £80m in the new financial year.

"Trading year to date has started well and preparations are at an advanced stage for peak season. We currently anticipate sales growth for the new financial year of c.20%, gross margin investment of up to 50bps and a similar EBIT margin to the financial year just ended. We remain focussed on achieving our next staging post of £2.5bn sales."

StockMarketWire.com
Numis has upgraded its recommendation in respect of on-line fashion retailer ASOS (LON:ASC) to buy from add on the back of company's final results for the year to 31 August 2015.

Specifically, the broker said: "After a tough FY14, FY15 has seen ASOS stabilise and, benefiting from pricing investments and proposition improvements, clearly regain momentum.

"Retaining our DCF-based TP of 4250p, and with the shares having fallen 24% since we last published in July, we move our recommendation from Add to Buy."

Separately, Liberum Capital repeated its buy recommendation, commenting that the FY results were inline with expectations.

Meanwhile, Canaccord Genuity stuck with its less upbeat hold call.

Target prices were left unchanged at 3,300 pence and 3,250 pence, respectively.

Jefferies International today reaffirms its hold investment rating on ASOS Plc (LON:ASC) and raised its price target to 3600p (from 3500p).

Ok, sp 3450.50... 2015 is done - not that bad and not utterly phenomenal... lets see what is 2016. happy new year.:)

a little snippet for you all ......

Asos Plc has pulled the plug on its Chinese venture after failing to lure customers away from Alibaba Group Holding Ltd.
The British online fashion retailer will close its Chinese distribution center, Shanghai office and local website after failing to turn a profit since beginning operations in the country in 2013, the company said in a statement Thursday. The retreat will involve a charge of as much as 10 million pounds ($14 million).



does this presage a rerating to something sensible?
worth pondering

as far as i can tell, next numbers should be due in about a week

StockMarketWire.com
Online fashion group ASOS posts pre-tax profits of GBP21.2m for the six months to the end of February, 18% up on last time.

The group reports a strong performance in strategic markets - UK +25%, EU +31%, US +34% (in constant currency) - and it now has 10.9 million active customers, up 17% on a year agp.

Group revenues were up 25% at GBP667.3m and retail slaes rose by 24% to GBP648.6m.

Chief executive Nick Beighton said: "We've had a good start to the year and I'm pleased with progress on a number of fronts. These results demonstrate improving momentum in the business with group sales up 21% (25% in constant currency). Our UK sales remain strong, up 25%, and our international customers have responded well to our continuing price investments with sales up 18% (24% in constant currency).

"Particularly encouraging is the 17% growth in our active customers to 10.9m, with benefits from our investment in our technology and logistics delivering 21% growth in visits to our sites and growth in average order frequency, basket value and conversion.

"We delivered profit before tax of £21.2m, growth of 18%, in line with our expectations. I'm pleased to confirm that we are on track to achieve our previously stated sales and margin guidance for the full year."

Cantor Fitzgerald today reaffirms its hold investment rating on ASOS Plc (LON:ASC) and raised its price target to 3300p (from 3000p).

StockMarketWire.com
Online fashion retailer ASOS co-founder Nick Robertson has sold 1,305,000 ordinary shares at 3,525 pence apiece raising GBP46m, gross.

EDIT: Apparently due to his rather expensive divorce settlement:
"It is our understanding (Shore Capital) that this decision reflects additional liquidity needs for Mr Robertson, regarding recent developments in his personal life, rather than a change in confidence with respect to the prospects of the business. His remaining shareholding will be subject to a 90-day lock-up period following the completion of the place."