ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

JP Morgan Cazenove today reaffirms its overweight investment rating on ASOS Plc (LON:ASC) and raised its price target to 6000p (from 5400p).

Liberum Capital today reaffirms its buy investment rating on ASOS Plc (LON:ASC) and raised its price target to 6400p (from 5900p).

Think they've had that...... was 6000p but will hang around in the 50's from now on.

Liberum Capital Buy 5,573.50 5,900.00 6,400.00 Reiterates

Fire at ASOS Eurohub 2 Distribution Centre in Berlin
At 3.00am on Tuesday 16th May 2017, a fire broke out in our new Eurohub 2 Distribution Centre based outside Berlin. A full evacuation was conducted successfully with no injuries to the team. All relevant safety measures were executed as planned and the fire was contained to one of the four chambers in the first phase of the development. Contingency plans were executed successfully with customer orders currently being fulfilled via our Barnsley warehouse.

As at Monday 15th May 2017, the business held c7m units of stock within the Eurohub 2 facility. There were c2.0m units of stock in the affected chamber with a cost value of c£25m of which our initial estimate of 25% or c£6.25m could be compromised by fire and water damage.

None of the technology, automation or structure of the building has been affected by the fire. The clean-up process is underway and it is anticipated that the other three chambers of the site will be operational again later today. We are fully insured for loss of stock and any subsequent business interruption.

StockMarketWire.com
ASOS expects its full-year pre-tax profits to be in line with market forecasts after the strong first half momentum continued into the third quarter.

Total retail sales for the four months to the end of June rose to £660.1m from £498.3m - up 32% on a reported basis and 26% at constant currencies. Sales for the 10 months to the end of June totalled £1,549.3m - up from £1,142.9m.

Highlights include:
- International retail sales growth of +44%, UK +16%

- Continued strong customer engagement: active customers5 +25%, average basket value +3%, average order frequency6 +6%, conversion +10bps

- Retail gross margin flat versus prior year

- Total orders shipped 16.9m, +28% year on year

- Phase 1 transition to Eurohub 2 warehouse operational and phase 2 under way

- Over 300 tech releases in the period

Chief executive Nick Beighton said: "Strong H1 sales momentum has continued through the third period supported by our ongoing investment in our customer proposition and in price.

"This good performance has been underpinned by advances across all areas of our business including retail, technology, warehousing, delivery solutions and customer care. We have made a smooth transition to our new Eurohub 2 facility in Germany and anticipate confirming a new US logistics hub soon.

"We remain on track and confident of meeting market expectations and will release our results for the year to 31 August 2017 on 17 October 2017."

StockMarketWire.com
Pre-tax profits at online fashion group ASOS rose by 145% to a record £80.0m in the year to the end of August.

Revenues of £1,923.6m were up by 33% on a year ago - 27% at constant currencies.

The group said retail sales growth of 34% to £1,876.5m (2016: £1,403.7m) was once again driven by strong product, proposition improvements and further price investments across major markets.

It aid that as previously noted, the continuing FX tailwind enabled reinvestment at a faster rate than initially planned.

Retail gross margin increased by 10bps to 48.6% (2016: 48.5%) as price investments in the US, Europe and some RoW territories were offset by a higher full price mix.

Delivery receipts grew 18% aided by higher next-day delivery usage and the expansion of Premier globally.

Chief executive Nick Beighton said: 'It's been a great year for ASOS, with continued growth in sales and profits.

'Our international performance was excellent, as we reinvested FX tailwinds and beneftted from our continually improving customer proposition. In a competitive UK market, we achieved strong full price performance whilst further increasing market share.

'At the same time, we ramped up our investment in building the increasingly strong and differentiated ASOS proposition.

'Our new agile technology platform is allowing us to accelerate our pace of innovation with great benefits for our customers, including new payment methods and additional language sites to come.

'The investments we are making will see us add 1,000 new heads and will lay the foundations for a c.60% increase in unit capacity and c.£4 billion of net sales.

'The new financial year shows continuing momentum in the business.

'The potential for our company remains huge. We are confident we are positioning ASOS to be the world's number one destination for fashion loving twentysomethings.'

Credit Suisse today reaffirms its neutral investment rating on ASOS Plc (LON:ASC) and raised its price target to 5725p (from 5600p).

StockMarketWire.com
Asos reported retail sales rose 30% to £790.4m and retail gross margins grew 80 basis points for the four month period ending 31 December 2017.

The retailer said retail sales grew strongly rising 30% to £790.4m on a reported basis for the four month period ending 31 December 2017. This was supported by accelerated performance in the UK as retail sales grew 23% £300.9m in the region despite a challenging market environment.

Total orders placed rose 30% to £20.2m year on year, while retail gross margin rose 80 basis points on prior year.

The company saw 'encouraging movements across all key customer KPIs,' underscored by 2.6 million active customers additions year on year.

Chief executive Nick Beighton said: 'I'm pleased to report a strong performance during the period including peak.'

'We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs.'

'Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.'

ASC
i thought the figures below were pretty good, but clearly much selling on the news as sp down nearly 10% ..... may be worth a punt

==================

In its interim results up to 28 February 2018, Asos maintained its full-year guidance, and revealed revenues rose 27% to £1,158.1m compared to the same period last year, supported by strong UK and international growth.

Retail sales grew 27% on a reported basis and 26% on a constant currency basis. UK retail sales grew by 22% to £414.5m from £340m despite a challenging market, aided by new category expansion and proposition enhancements such as 'Try Before You Buy'.

International retail sales grew 31% to £716m, making up 63% of total retail sales.

Retail gross margin was up 100 basis points, while Pre-tax profits increased 10% to £29.9m.

Asos reported 29.9m orders were shipped - a 28% increase, year-on-year, while first half site visits exceeded one billion for the first time.

The firm maintained its full-year outlook for reported sales or earnings before interest and taxes (EBIT) of circa 25% to 30% and circa 4% margin, respectively.

'These results show strong trading at the same time as we are making substantial investment in our future. Our customer engagement is going from strength to strength and we've achieved more than a billion site visits for the first time,' said Nick Beighton, CEO.

'Alongside our investment in our people and our technology, we are accelerating investment in our distribution and logistics, laying the foundation for £4 billion of net sales, a further step in building ASOS into the world's number one destination for fashion loving 20-somethings.'

Good call cynic off the lows at time of writing

:-)
had a dabble, but rather too early at 6508 ...... neverthelesss, the smile above tells it all

thanks to DT, the rest of the market is collapsing, but ASC is roaring back .... yippee!

StockMarketWire.com
Shares of Asos fell on Friday, a day after the US Supreme Court overturned a ruling, allowing states and local governments to start collecting sales taxes from internet retailers.

Under the previous ruling, US states were barred from forcing businesses that had no physical presence in a state - such as internet retailers - to collect sales tax from customers.

The fall in Asos shares followed a similar plunge in online retailers in the US as Amazon, eBay and Overstock.com came under pressure Thursday.

StockMarketWire.com
ASOS said Thursday it expected full-year sales to come in at the lower end of expectations after reporting that revenues rose 22% in the four-month period, pushing revenues for the 10 months through June up 25%.

For the 10-months to 30 June, sales in the UK rose 22% to £702.5m, US sales rose 18% to £257.1m, while in the EU they rose 36% to £606.5m. Across the rest of the world, sales jumped 19% to £367.9m.

Total retail sales rose 25% to £1.9bn, and total group revenue was £1.98bn, up 25%.

The uptick in revenue came as retail gross margin rose 130 basis points, which was ahead of management's expectations. 'We delivered good sales growth, particularly in the UK, better than planned gross margin alongside significant progress on our infrastructure investments,' said Nick Beighton, CEO.

The retailer warned, however, it expects reported sales growth to be at the lower end of the 25% to 30% range. While full year pre-tax profit is anticipated to be in line with market consensus

MIDAS SHARE TIPS UPDATE: There is more growth in sight for trendsetting Asos - these shares are undervalued.

Does anyone know why the 5.5% drop in the share price today?

reflection of slight profit warning from zalando in usa

Thanks cynic

cynic
any idea of the sell off in the last week or so?

confess that though this is on my radar, i haven't played for quite a while, though i do hold BOO

arguably to do currency movements and perception that perhaps ASC does not pay the workers in the factories in the 3rd-world countries too well