ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

StockMarketWire.com
Online fashion group ASOS reports strong retail sales growth of 30% (+26% on constant currency basis) in the four months to 30 June.

ASOS says this was underpinned by its continued price and proposition investments.

UK growth remains strong at +28% and the group has seen further acceleration across the US, EU and ROW segments; overall International retail sales increased by 31% (25% on constant currency basis).

Chief executive Nick Beighton said: "As anticipated, our retail gross margin for the period is down c.180bps, approximately 40% of which (c.70bps) is due to moving our main sale forward one week into this financial period, with the balance as a result of continued price investment.

"We now anticipate full year sales growth at the upper end of the 20-25% range. Our retail gross margin guidance of up to 50bps of investment remains unchanged and we remain confident in delivering current market PBT expectations for the year.

"Given the increased momentum within the business combined with our strong financial position, we will maintain our successful programme of reinvestment to take advantage of the opportunities currently available to us.

"We will release our results for the year to 31 August 2016 on 18 October."

Peel Hunt today reaffirms its buy investment rating on ASOS Plc (LON:ASC) and raised its price target to 5000p (from 4000p).

Barclays comment today:
"A straight forward and reassuring set of 3Q numbers from ASOS today with a sales beat across all its geographies and positive outlook from management. 3Q sales were up 30% a material beat to Instinctif consensus of +23% and our estimate of +24%. Management raised official FY guidance to the top end of a +20-25% sales growth range which will likely be well received by investors today. The gross margin was down 180bps due to timing of sales into 3Q and continued price investment, but it was actually 20bps better than feared. We would expect the gross margin to improve into 4Q. Management kept the FY gross margin guidance of up to -50bps intact. What is particularly optimistic for the future is the fact that active customers grew by 24% in 3Q, an acceleration vs. +17% in 2Q. Active customers can be a good leading indicator for future growth. We continue to find ASOS a very appealing growth proposition with very positive momentum and a beneficiary of a weak sterling. Management’s priority remains strong growth over any margin progression at this stage, a message that they have kept clear in several occasions recently. We reiterate ASOS as our Top Pick."

JP Morgan Cazenove today reaffirms its overweight investment rating on ASOS Plc (LON:ASC) and raised its price target to 4550p (from 4000p).

StockMarketWire.com
Online fashion group ASOS reports retail sales up 26% to £1,403.7m in then year to the end of August (2015: £1,112.2m) driven by strong product, delivery improvements and further price investments across its major markets.

the Group gross retail margin decreased by 30bps to 48.5% (2015: 48.8%) as price investments in the US, Europe and RoW were offset by a higher full price mix.

Delivery receipts grew 35% aided by higher next-day delivery usage and the expansion of Premier globally. We also saw an increase of 29% in third-party revenues which had a positive impact on gross margin, which at 50.0% (2015: 50.1%) was only 10bps down compared to last year.

Continuing profit before tax and exceptional items grew by 37% to £63.7m (2015: £46.4m), as investments in delivery proposition, marketing and depreciation were offset by warehouse automation efficiencies and the non-recurrence of last year's £4.9m fixed asset write-offs.

The Group discontinued its in-country China operation which incurred an operating loss before tax of £3.6m up to the point of closure in May 2016 (2015: £5.2m) and one-off exceptional closure costs before tax of £6.5m, of which £4.4m was non-cash. Previously planned investment in China was re-deployed elsewhere.

In September 2016, the Group settled its trademark infringement disputes. This resulted in a one-off exceptional legal settlement of £20.9m (including associated legal fees) representing full, final and global settlement of all outstanding litigation.

Importantly this settlement now allows us to more actively target the significant and growing sportswear market.

The settlement will be paid in the new financial year. Within the comparative results for the year to 31 August 2015, one-off business interruption reimbursements of £6.3m in respect of a warehouse fire in 2014 are also reported as an exceptional item.

Chief executive Nick Beighton said: "I'm pleased with progress in the business. The strength of these results reflects our unwavering focus on delivering great customer experience, supported by rigorous execution of our investments. We continue to target our growth opportunities, so we're accelerating investment in both logistics and technology. The pace at ASOS is continuing in the new financial year, which we are looking forward to with confidence."

In here today.

DM Sunday - City analysts expect growth at Boohoo to exceed 40 per cent in the four months to the end of December and at Asos to rise 30 per cent as demand rockets at home and abroad.Booming: At its current rate of growth, Asos could end its financial year in August with close to £2billion in sales



Read more: http://www.thisismoney.co.uk/money/news/article-4097670/High-street-trounced-40-online-sales-surge-Asos-heads-2bn-annual-haul.html#ixzz4VHdYnNJQ
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12/01/2017

P1 Trading Update; 4 months to 31 December 2016

Trading statement

Made a fortune shorting this a few years back if you read through the posts. Not that I'm going to be shorting it any time soon I'm neutral right now as see no reason to buy either.

made a fortune on ASOS a long time ago when I bot them for about 1p /s and cashed in at 6p/s- who is a clever boy then ....

Goldman Sachs Buy 5,467.50 5,800.00 5,800.00 Retains

Deutsche Bank Hold 5,467.50 4,750.00 4,850.00 Reiterates

Macquarie Outperform 5,467.50 5,700.00 6,300.00 Reiterates

Missed a fortune when i sold for 450p..... :]

Out today, very wide apart broker views.

StockMarketWire.com
Pre-tax profits at online fashion group ASOS rose to £27.3m in the six months to the end of February - up from £233.9m last time.

The group said retail sales grew strongly to £889.2m - up 38% on a reported basis and up 31% on a constant currency basis withsolid UK growth of 18% in a more promotional market.

The group also saw an accelerated international performance with reported sales growth at +54% (constant currency: +42%) aided by the reinvestment of the FX tailwind.

Total orders shipped were 23.3m, +33% year on year.

Chief executive Nick Beighton said: "These are a strong set of results, showing great progress across the business.

"International growth of 54% has been excellent and with the Rest of the World segment a stand out performer.

"Customer acquisition, up 29%, takes our active customers to over 14m. We passed the 5m active customer mark in the UK, where we have shown solid sales growth of 18% in a more promotional market.

"We've accelerated our significant infrastructure and technology projects which remain on track, and Eurohub 2 went live in March.

"Given the current momentum we are seeing, ASOS is making good progress towards its ultimate goal of becoming the world's no. 1 destination for fashion-loving 20-somethings."

JP Morgan Cazenove today reaffirms its overweight investment rating on ASOS Plc (LON:ASC) and raised its price target to 6000p (from 5400p).

Liberum Capital today reaffirms its buy investment rating on ASOS Plc (LON:ASC) and raised its price target to 6400p (from 5900p).

Think they've had that...... was 6000p but will hang around in the 50's from now on.

Liberum Capital Buy 5,573.50 5,900.00 6,400.00 Reiterates

Fire at ASOS Eurohub 2 Distribution Centre in Berlin
At 3.00am on Tuesday 16th May 2017, a fire broke out in our new Eurohub 2 Distribution Centre based outside Berlin. A full evacuation was conducted successfully with no injuries to the team. All relevant safety measures were executed as planned and the fire was contained to one of the four chambers in the first phase of the development. Contingency plans were executed successfully with customer orders currently being fulfilled via our Barnsley warehouse.

As at Monday 15th May 2017, the business held c7m units of stock within the Eurohub 2 facility. There were c2.0m units of stock in the affected chamber with a cost value of c£25m of which our initial estimate of 25% or c£6.25m could be compromised by fire and water damage.

None of the technology, automation or structure of the building has been affected by the fire. The clean-up process is underway and it is anticipated that the other three chambers of the site will be operational again later today. We are fully insured for loss of stock and any subsequent business interruption.

StockMarketWire.com
ASOS expects its full-year pre-tax profits to be in line with market forecasts after the strong first half momentum continued into the third quarter.

Total retail sales for the four months to the end of June rose to £660.1m from £498.3m - up 32% on a reported basis and 26% at constant currencies. Sales for the 10 months to the end of June totalled £1,549.3m - up from £1,142.9m.

Highlights include:
- International retail sales growth of +44%, UK +16%

- Continued strong customer engagement: active customers5 +25%, average basket value +3%, average order frequency6 +6%, conversion +10bps

- Retail gross margin flat versus prior year

- Total orders shipped 16.9m, +28% year on year

- Phase 1 transition to Eurohub 2 warehouse operational and phase 2 under way

- Over 300 tech releases in the period

Chief executive Nick Beighton said: "Strong H1 sales momentum has continued through the third period supported by our ongoing investment in our customer proposition and in price.

"This good performance has been underpinned by advances across all areas of our business including retail, technology, warehousing, delivery solutions and customer care. We have made a smooth transition to our new Eurohub 2 facility in Germany and anticipate confirming a new US logistics hub soon.

"We remain on track and confident of meeting market expectations and will release our results for the year to 31 August 2017 on 17 October 2017."