Three ways usage-based insurance (UBI) can improve underwriting accuracy
Underwriting is evolving. Traditionally, insurance risks have been calculated on accident rates, driving records, vehicle type, postcode and age. Customer expectations are now shifting. They are looking for more personalised premiums that are based specifically on their driving behaviour, not just generic sector information. The time for a more insightful, real-time and accurate assessment of drivers is upon us. ‘Pay As You Drive’ is out – ‘Pay How You Drive’ is in.
According to research by the British Insurance Brokers’ Association (BIBA), the number of live telematics-based motor insurance policies, including black box policies, in January 2016 had increased by 40% compared to the previous year. Uptake is accelerating, so what are the risks of sticking with tradition?
Non-UBI strategies perpetuate inaccurate underwriting performance, administration inefficiencies, claims leakage and even heighten the chance for fraudulent claims. Legacy technology is not only stifling agility and responsiveness of claims teams, but it is also slowing down decision-making and impacting customer service. In turn, this leads to poor customer retention and dwindling loyalty.
What’s more, regulatory regimes are so rigorous, this can leave insurers prone to reputational damage if they do not have robust systems and process-based safeguards in place.
3 ways UBI boosts underwriting accuracy
There are numerous ways in which UBI improves underwriting accuracy, but three of the most important are…
1.Full transparency of premium breakdowns
UBI data enables you to see and show exactly what customer behaviours and factors are affecting the premium and what may cause it to fluctuate.
2.Onscreen pricing
By having a clear understanding of customer behaviour, insurers can help them to realise the risks so they can buy the most appropriate – and most proportionate – cover for their circumstances. When it comes to premium prices, think ‘one size fits me’ not ‘one size fits all’.
3.Real-time rate changes
The provision of real-time rate changes allows underwriters to base premium on actual risk, instead of on generic, average risk. Accuracy is all about precision, and timeliness plays a huge part in this. UBI enables you to immediately see where rates are changing so you can manage them more effectively.
How else does UBI help?
UBI provides insurers with the perfect reason to engage regularly with their customer base. This unprecedented level of interaction has the ability to transform the relationship from necessity to one of mutual benefit, which in turn encourages the purchase of additional services and products at the point of need.
UBI is also a driver for accident reduction. According to research by RAC Business, more than half (52%) of the 500 UK businesses surveyed revealed the use of black box technology had resulted in a reduced number of collisions, while 58% had witnessed a decrease in speeding incidents and fines. Businesses are benefitting from UBI in other areas too, with more than two fifths (43%) saying their duty of care policies were supported by the use of telematics, and more than one in 10 (11%) revealed the installation of telematics had decreased insurance premiums.
We’re taking UBI to the next level, enabling true end-to-end UBI via easy integration of driver connectivity and telematics to your administration systems. This provides you with full control of the data needed for your underwriting needs.
Looking to the future
Nielsen predicts that 90% of new cars will have on-board telematics technology as a standard by 2020. Going forward, the integration costs that are currently associated with telematics will drop even further. And as partnerships with telecom providers develop, telematics will advance to include additional functionality, such as geo-location, roadside assistance and vehicle diagnostics – all factors that will help drive underwriting accuracy even further.
2020 is also predicted to be a year of connectivity, with 20.8billion connected devices estimated by the end of the year – the equivalent of more than 2 devices for every human on earth. Cars are no exception, and with these connected cars will come built-in insurance monitoring and young driver behaviour tracking. Our infographic highlights this in more detail.
At Hubio, our core enterprise insurance suite (EIS) and usage-based insurance solutions can be implemented rapidly, allowing you as an underwriter to successfully compete both in today’s and tomorrow’s world. Our insurance software solutions enable you to streamline your processes, from policies to billing and rating, with integrated business intelligence and insurance analytics.
Want to learn more?
Come and chat more to the Hubio team about how UBI can have a positive effect on underwriting accuracy at the TINtech Insurance Network Technology Conference on 14 June 2016. We’ll be in the Grand Connaught Rooms, London and will be happy to discuss the benefits of UBI.