Usage based insurance (UBI): a game-changer for insurers
Telematics is here to stay. This transformational technology has the ability to change every aspect of the insurance value chain as we know it – and the innovation has already started. This train shows no signs of stopping, so it’s time to get on board…
So just how popular is this type of insurance?
According to a report by IHS Automotive, the number of consumer subscribers to UBI will reach 142 million globally by 2023, up from nearly 12 million in 2015. Currently, the US – the largest car insurance market in the world – leads the way with 5 million UBI policyholders in 2015, with markets in Italy and the UK coming in at a distant second and third. Activity continues to grow in France, Germany and Spain but unfamiliarity with the product and privacy concerns – especially in Germany – are still inhibiting its growth from a niche-like solution.
One particular area of growth for UBI is that of connected cars, which by nature will be synced with telematics, behaviour and insurance tracking, vehicle health and diagnostics.
The benefits of UBI
Through its use of real-time information on both where and, now crucially, how someone has driven, UBI offers numerous benefits to insurers and customers alike.
For consumers, it offers them the chance to have a direct impact on the price of their insurance premium. It will also provide faster accident assistance and support should an incident occur. However, research has shown that the use of telematics actually drives down the number of accidents as well as their severity.
For insurers, UBI means improved risk selection, reduced claim handling costs by around 55%, efficient fraud detection and ever-increasing customer interaction – which, in turn, will help boost both retention and brand loyalty.
Our end-to-end UBI solution with EIS (Enterprise Insurance Solution) provides actionable insights on your customer and their vehicle, which enables insurers to support relevant customer engagement, positioning your organisation as the driver’s trusted companion – a powerful value-add which has not before been possible. This collection of data, analytics and vehicle diagnostics works together to keep your brand front-of-mind, whilst encouraging safer driver behaviour thus reducing the risk of claims.
Who’s driving adoption?
Perhaps unsurprisingly, it’s millennials, the digital natives, who have been at the forefront of UBI adoption. Recent research by Towers Watson revealed millennials were more willing to participate in UBI by downloading a new app or using an existing one when compared to other age groups, with 92% versus 81% and 88% versus 81%, respectively. What’s more, the research revealed that 72% of this digitally-savvy generation actually prefer this type of insurance to traditional premium calculator factors, such as location and age.
What are the potential problems facing insurers?
While the UK may have one of the most mature UBI markets in Europe, it is believed they currently account for only 2-3% of motor insurance policies. One of the biggest obstacles insurers face is overcoming consumer privacy and data ownership concerns. While technological advancements are generally seen in a positive light, there will be questions to be answered in terms of how data is collected and shared.
While younger drivers are incentivised by the premium savings, not all consumer groups see this as a motivation to switch. In order to increase further UBI adoption, insurers must appeal to all consumer groups by offering more personalised and innovative services and offers such as vehicle health and diagnostics. Only then will we begin to see mass adoption, soaring customer retention and a real change in the insurance game.
Find out more
Why not come and chat through the potential issues, and opportunities, that UBI raises with the Hubio team? We’ll be at the TINtech Insurance Network Technology Conference on 14 June 2016.