ITV must now be a bargain. The current team clearly are an issue but you'd think the big American companies would recognise the bargain.

The yield is also high and can be reinvested. That really does limit the down side. You can even win here if it drops further!

decided it's safer and indeed productive to trade these shorter term instead as there's plenty of movement intraday - still on the long side though...

I'm in for a few.

Good timing Dil, looks like we are reverting back to an uptrend.

This is more like it a cracking day.

I think we have a breakout on our hands here gf , thanks for bringing these to my attention.

Cheers

Yep going well again.

Missed this broker note..

08-Sep-09 ITV ITV Citigroup Buy 57.45p 55.00p 60.00p Reiteration

60p price target.

53P

Post auction 55.05p!

News now on BBC website:

Should be good for the stock starting tomorrow.

http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

TV product placement 'approved'

The change could help ITV profit more from hits such as Britain's Got Talent

Product placement is to be allowed on British TV shows, in a move expected to be announced next week.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to 100m a year.

There are currently strict rules against product placement and this ban would remain in place on BBC shows.

Culture Secretary Ben Bradshaw is expected to make announce a three-month consultation on the changes in a speech to the Royal Television Society next week.

His predecessor, Andy Burnham, had said in March that "serious concerns" remained about product placement because it could harm editorial independence.

But the government now believes that placement should be allowed in some circumstances.

A spokesman for the Department of Culture, Media and Sport said the current situation puts the UK at a competitive disadvantage.

It is believed that ministers want to help struggling broadcasters such as ITV, which have been hit hard by the recession.

The change could mean that products will be much more visible in popular series such as Coronation Street and Britain's Got Talent. At present, the shows are forced to cover up labels to comply with the strict guidelines - or face fines.

On Channel 4's Big Brother, food and drink products consumed in the house come in packaging where any logos have been carefully obscured.

'Trust the consumer'

The ban would stay in place for the BBC and would continue to apply to all children's programmes across all networks.

The creator of Big Brother, Peter Bazalgette, said product placement was already widespread and that lifting the ban was "hugely overdue".

He said: "My prediction is that it could be worth 100m a year to commercial TV.

"Product placement needs to be done transparently, with credits that make it clear it has taken place.

"But you have to trust the consumer. If it's overdone or tasteless viewers will switch off.

"And it's rife in British television anyway. There's product placement in movies that go on television and in imported American TV shows and dramas.

"And what about those sports events where sponsors' logos are worn on shirts? Product placement won't dramatically change the way we watch TV."

Bullish Inverse head and shoulders break out would signal a target SP of 75p first up.

80p resistance then to take out....

">

resistance at 67-70p range looks just as solid as that at 80p to me goldfinger ??

http://www.thedailymash.co.uk/news/arts-%26-entertainment/product-placement-demeans-pepsi-all-of-us-vodafone%2c-say-experts-200909142056/

so why the 3.4% drop today on reasonable volume?

Splat - downgrade ? - target price 53p

cheers skinny, missed that. got my buy order in @ 32p :)

Splat re- resistance at 67p- 70p yep spot on (even more so than 80p level).

Appologies had this noted down on my charting site uploader but mistakenly missed it when transfering.

ITV plc


Response to Competition Commission Review of ITV's CRR Undertakings




ITV welcomes today's provisional report from the Competition Commission and its
recognition of the case for the reform of CRR.


Today's report acknowledges that "there have been significant changes to the
television industry since 2003" and explains that the Commission will now
"examine possible variations of the undertakings to take account of the changes
that have occurred." The report also acknowledges the changes in ITV's market
position and the fact that the SOCI ratchet and the right of rollover for
contracts have had unintended consequences.


ITV has argued that the advertising market has been transformed since the
introduction of CRR. With the uptake of digital broadcasting the number of
multi-channel households has more than doubled from 42% in 2002 to over 88% by
the end of 2008. This means ITV1's airtime is now substitutable and that the
market can self regulate.


Michael Grade, Executive Chairman of ITV plc, said: "We look forward to engaging
with the Competition Commission over the next three weeks to identify which
post-CRR option best serves the interests of ITV plc, its viewers and
advertisers."


He added: "We would like to put on record our appreciation of the time and
effort the Competition Commission has put into this review to date and we look
forward to the completion of the review in time for the upcoming deal season."

Ofcom: Response to govt consultation on TV news (ITV)





TIDMITV

RNS Number : 4281Z
Office of Communications
22 September 2009

?
ITV network licence no longer sustainable by 2012:
Response to government sets out proposed delivery of regional news after
switchover


22 September 2009


The costs of the Channel 3 licences to provide ITV television programmes across
the UK will outweigh the benefits by 2012. This is the conclusion of Ofcom's
response to a Department for Culture, Media and Sport (DCMS) consultation on
delivering TV news in the nations and regions.


Licence deficit


Ofcom's response says the Channel 3 regional network licences could be in
deficit to the tune of GBP38-GBP64 million by 2012.


The Channel 3 regional licences allow ITV Broadcasting Limited (ITV plc) in
England and Wales, UTV in Northern Ireland and STV in Scotland to broadcast
terrestrially, using reserved analogue and digital signals, but come with a
number of public service broadcasting (PSB) obligations, including a requirement
to provide regional news services on Channel 3, which is the biggest cost.


But as the digital TV roll-out gathers pace across the UK, the value of this
access to the radio spectrum is declining.


Ofcom's response says that new funding will be required if regional news on
Channel 3 is to be maintained.


Delivering regional news


The response builds on recommendations that Ofcom made to government and
Parliament in January 2009 with the conclusion of its statutory review of Public
Service Broadcasting.


This proposed the creation of independent news consortia, funded by competitive
tender, to deliver a choice of regional news across the UK on the Channel 3
schedule. These could offer greater localness and cross-media news provision.


The consortia could be made up of existing television news providers, newspaper
groups or other newsgathering agencies. They could be chosen against a range of
public criteria, including the ability to achieve the reach, editorial standards
and overall quality of current Channel 3 regional productions.


Analysis of local and regional media in the UK


Ofcom today also published a research report on Local and Regional Media in the
UK, in line with its statutory duties to ensure that a wide range of high
quality television and radio services with wide appeal is available throughout
the UK and to maintain sufficient choice in the provision of different
television and radio services and a range of other relevant duties.
The report shows that the UK's local and regional media are facing unprecedented
challenges, driven by growing use of the internet. While not-for-profit,
community and ultra-local level community media are becoming more important in
delivering public value, awareness and impact of these services remain low.
The report highlights the fact that consumers continue to tell Ofcom they value
a choice of regionally-based television news and relevant local content.
Ofcom's analysis suggests that independent news consortia could be an effective
means of achieving this valued choice of news, alongside the BBC, while
providing a potential platform for the future development of more local
services, including local TV, and using other media.
The report also shows how the spectrum freed up after digital switchover could
create further opportunities for new local TV services. Ofcom proposes to
consult on the potential uses of this spectrum in due course.
The report also sets out a range of stakeholder views on the measures needed to
ensure the future of local and regional media and sets out alternative proposals
that have been made to foster the development of local media.

toe dipped in again at 45p