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September 25, 2014 6:30 pm
Ashley’s gamble on Tesco divides opinion in the City
By Andrea Felsted, Senior Retail Correspondent
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Mike Ashley, the billionaire retailer who likes a flutter, is taking a punt on Tesco.
Mr Ashley, who owns 58 per cent of Sports Direct, has entered into a derivative deal that gives him an interest in the fate of the struggling supermarket chain, just days after it announced that it had overstated first-half profits by £250m.
Even as other shareholders are taking flight, Mr Ashley is betting that the supermarket’s shares are oversold.
Sports Direct has sold a put option that gives Goldman Sachs the right to sell 23m Tesco shares to Sports Direct if they fall below a certain undisclosed exercise price, or receive an equivalent payment. If the shares are trading above the agreed price on the contract’s expiry, Sports Direct receives an undisclosed premium from Goldman.
Mr Ashley is no stranger to these kinds of transactions. In January, he entered into a similar deal with Goldman that could give him a 6.6 per cent stake Debenhams if its shares fall significantly.
Ashley and the Sage
Warren Buffett
Although it’s unlikely Warren Buffett ever got wild in Nottinghamshire, the legendary investor does share one similarity with Mike Ashley: they both like to sell puts.
See below
These kinds of arrangements, because they are of a relatively small size, do not require shareholder approval at Sports Direct.
But Mr Ashley’s share deals have raised eyebrows in among some investors and analysts who complain that Sports Direct should not be engaging in the sort of activity that is more commonly found in a hedge fund.
“I think people would rather Mr Ashley do something more conventional than potentially losing money punting on Tesco,” says Nick Bubb, the independent analyst.
But others say there is a clear strategic reason for Mr Ashley to take an interest in both retailers – Sports Direct could benefit from more access to their stores.
Since the bet on Debenhams, the department store chain has started operating a trial of Sports Direct concessions in two stores – Harrow and Southsea – and said it will possibly expand this further before the end of the year.
Chart: Mike Ashley's derivative bets
Sports Direct already has a relationship with Tesco. The supermarket leases space to Sports Direct inside eight stores in central Europe and four in Malaysia. Tesco also leases 11 UK store buildings to the sports goods retailer, but these are either beside existing Tescos or at sites where Tesco has closed a store.
The FT revealed last year that Sports Direct was in talks with Tesco to take space inside some of its large stores. However a deal has yet to come to fruition.
According to people familiar with the situation, there are three strands to Sports Direct’s interest. The first is taking excess space in Tesco stores to create Sports Direct concessions. Secondly, it could sell some of its products directly through Tesco stores. Finally, Tesco’s non-food online platform – Tesco Direct – already sells products for third parties, including House of Fraser. Sports Direct products could also be sold through Tesco Direct.
According to Jonathan Pritchard, analyst at Oriel Securities, the financial risk for Sports Direct is limited, and closer ties with Tesco would give it the potential to reach the millions of people who still shop at the UK’s largest supermarket chain.
For Tesco, the intervention could well be a mixed blessing.
As well as his already hefty to do list, new chief executive Dave Lewis now has to deal with Mr Ashley.

Chart: Fewer investors shorting Debenhams and Tesco
But Mr Lewis also has a ready made candidate to take some of the excess space in Tesco stores off of his hands. The arrangement with the sportswear retailer has already worked well in central Europe.
“Tesco have been very impressed with the footfall that Sports Direct drove to the stores in central Europe,” Mr Pritchard says.
Other retailers struggling with too much space, such as DIY chain B & Q, might welcome Mr Ashley’s presence. “B & Q would bite his hand off for this,” says Mr Pritchard.
Partly as a result, Mr Ashley’s new interest in Tesco is being interpreted in very different ways from his first put option on Debenhams.
The first put was widely regarded as an aggressive move, as analysts speculated that Sports Direct, with a market capitalisation of about £3.8bn could be looking to buy the department store chain, which has a market capitalisation of about £850m.
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But Sports Direct’s announcement of the Tesco put was openly supportive of the supermarket chain. The bet involves less than 0.3 per cent of the company’s shares and the group’s market capitalisation of nearly £16bn dwarf’s Mr Ashley’s group.
In addition to the two derivatives deals, Sports Direct has taken an 11 per cent stake in House of Fraser, which it has retained, despite the department store chain agreeing to be acquired by Chinese conglomerate Sanpower.
“He’s a maverick,“ says Mr Bubb. “You have to take him warts and all. Sports Direct is a great business, and sometimes he can be very clever. But sometimes he oversteps the mark.”
Mike Ashley’s puts and his links to the Sage of Omaha
It seems unlikely that Warren Buffett would have stripped to Tom Jones’ ‘You Can Leave Your Hat On’ in a Chinese restaurant in Nottinghamshire. But Mike Ashley, who did just that three years ago, does share one similarity with the Sage of Omaha. He likes to sell puts, writes Joseph Cottrell.
Sports Direct, the UK’s biggest sports retailer, in which Mr Ashley owns a 57 per cent stake, said on Thursday it had sold a put option on 23m Tesco shares to Goldman Sachs.
Homecoming" September 18, 2014 in Detroit, Michigan. The purpose of the invitation-only event of Detroit expatriats is to give the group a chance to reconnect, reinvest and reinvent with their hometown. The topic of Buffet's conversation was, "Why I'm Bullish on Detroit." (Photo by Bill Pugliano/Getty Images)©Getty
Warren Buffett
The put allows the bank to sell the shares to Sports Direct if their value ends up below an agreed strike price on the expiry date. That would imply Tesco’s recent fall from grace as one of the world’s largest retailers – due to accounting failures, profit destruction in the UK – has further to go. Sports Direct would then be paying up for cheap shares (or, it could pay the option’s cash value).
But, if Mr Ashley took a (Buffett-like) view of long-term value, Tesco might eventually sort its problems, and rebound – at which point Sports Direct’s equity stake would rise in value. And if the shares rebound before expiry, Sports Direct’s upside is the premium on the option itself.
Put like that, it might seem a fair bet. But the minority shareholders who provide Sports Direct itself with equity may not have been in it for derivatives bets.
Neither the strike price nor the expiry have been disclosed. Still, Tesco’s share price closed on the day before the put’s disclosure at 195p, so 23m of them were worth almost £45m. According to Sports Direct, its maximum exposure is £43m – that is, in the unlikely event Tesco’s price went to zero and it had to buy worthless shares. If the closing price was the strike price, this suggests the premium is £2m.
But another figure to note is Sports Direct’s financial assets held available for sale for the year which ended in April: £117m. Thus, £43m is a large bet involving a stake in Tesco that at 0.3 per cent, would confer little ownership control if it passed into Sports Direct’s hands.
Contrast Mr Buffett. Berkshire Hathaway’s best known put sales were made between 2004 and 2008, with long-term options on global equity indices. Berkshire shareholders know that they own an insurer and investment company, with a large ‘float’ of insurance premiums with which to fund such trades. Whereas Sports Direct – stripped down – sells sports kit.
Former Merrill Lynch banker behind Sports Direct’s deals
The mastermind behind Sports Direct’s derivative deals is New Zealand-born investment banker Jeff Blue, writes Andrea Felsted.
As Sports Direct’s strategic development director, Mr Blue in January advised the retailer on its purchase of shares in Debenhams. Days later, Sports Direct sold the stake at a £5m profit and entered into a derivative deal that could see it acquire an almost 7 per cent stake in the department store chain if the shares fall.
He has now helped Sports Direct take a punt on Tesco shares, by selling a put option to Goldman Sachs in relation to 23m shares in the crisis-hit supermarket chain.
The former Merrill Lynch banker, 43, has a long history with both Debenhams and Sports Direct’s controlling shareholder Mike Ashley. While at Merrill, he presided over the stock market flotations of both retailers in 2007. He also worked for Baugur, the Icelandic investment group whose UK arm went into administration.
Mr Blue left Merrill in April 2007 to join Baugur as head of retail, where he oversaw its £9.8bn retail portfolio. In February 2009, BG Group, the UK division of Baugur, went into administration.
Unfazed by the collapse, Mr Blue went on to set up a boutique financial services business – Aspiring Capital Partners – specialising in the European consumer and retail space.
His relationship with Mr Ashley was rekindled in 2010 when the billionaire sought his advice on a potential bid for outdoor goods specialist Blacks Leisure, in which Sports Direct had built up a 22.5 per cent stake. The bid was blocked by key supplier The North Face.
In 2012, Mr Ashley hired Mr Blue to lead Sports Direct’s deal activity.