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The market looks to be running out of steam especially FTSE 250 stocks. Might have to put my shorting hat on.

Investors inteligence morning read....

http://www.investorsintelligence.com/x/marketdataindex.html?op=art&aid=60105

ALY Laura Ashley.....


Terrible outlook statement so gone short.

Current Trading and Outlook

There has been a decline in performance since the beginning of February, which we attribute to a general weakening in the consumer economy. For the 8 weeks to 26 March 2011, like-for-like UK retail sales have decreased by 4.2%. We believe that our strong product offer and brand, robust balance sheet and continued operational efficiencies give us a sound base to face the tough outlook ahead.

ELM double top on chart so gone short.

Not looking good since the COST/IRV end game.

Short term looks ugly for ELM....

see chart below

12 month high just hit on RDSB.

Laura Ashley


Chart showing the very bearish position ALY finds itself in today. doesnt look very good for the rest of this year.

Investors inteligence morning read..... confirms what ive been saying all week, market is running out of steam despite this morning blue start......

http://www.investorsintelligence.com/x/marketdataindex.html?op=art&aid=60133

We close close our Laura Ashley long ahead of the stop. The stock had a chunky down move yesterday.

http://www.investorsintelligence.com/x/marketdataindex.html?op=art&aid=60133

Life link above.

Weekly chart for ALY very weak.

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Try again dont know whats happened above.

Weekly chart for ALY.....

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Kep your shorts open In ALY M@S to publish dire results going forward on wednesday.

Wont be good news for the retail trade as you already know the sector takes a dive when M@S come out with bad results... from Yesterdays Sunday Express....


Marks & Spencer in sales slump shock


MARKS & SPENCER IN SALES SLUMP SHOCK



The downbeat figures from Marks & Spencer follow a profit warning from Dixons
Sunday April 3,2011
By Emma Vickers

MARKS & SPENCER is poised to deliver a dramatic 6.2 per cent slump in like-for-like non-food sales on Wednesday as households finally hit the brakes on spending.


The iconic department stores expected performance in clothing and furniture for the 13 weeks to April 2, is its worst since the arrival of its new chief executive Marc Bolland last year, reflecting dire times facing the UK high street.

This represents a slowdown from the previous quarter, when same-store sales of general merchandise were up by 3.8 per cent.

Consumers spent throughout 2010 but Januarys VAT rise, coupled with the impact of Government cuts has curbed their spending habits, according to Numis retail analyst James Dilks-Hopper.

If you look across the retail sector everyone is struggling. The VAT impact was significant. In January spending was up as retailers were holding back the increase, but when promotions stopped in February, spending just fell, he said.

Marks & Spencers like-for-like food sales for the quarter remain buoyant, however, increasing by an estimated 1.3 per cent. This has helped bring the like-for-like total for all goods up to minus 2.5 per cent, analysts predict.

The downbeat figures from Marks & Spencer follow a profit warning from electrical retailer Dixons last week. Its shares fell 18 per cent.

Chief executive John Browett said sales of PCs, laptops and televisions had slumped after unemployment fears kept wallets closed.

Mothercare and Laura Ashley both said last week that UK sales had slipped in recent weeks.

Matthew McEachran, analyst at Singer Capital Markets, said: The trading environment is very difficult. Theres a big question over whether customers, having bought general merchandise over the past 12 months, will keep on buying.

Household names HMV and JJB are struggling to stay afloat and wine chain Oddbins is expected to go into administration tomorrow.

Separately, retailers and other commercial landlords were hit on Friday by a hike in business rates, with some central London office occupiers facing increases of up to 23 per cent.

The parameters used to calculate business rates, such as the Retail Price Index (RPI) and property values, have been skewed by recent unusual economic events, landlords argue. RPI is unusually high due to soaring inflation and high buildings rates values were calculated before the property crash, leaving landlords at a loss.

Read more: http://www.express.co.uk/money/view/238443/Marks-Spencer-in-sales-slump-shock-Marks-Spencer-in-sales-slump-shock-#ixzz1IUDkegZd

Investor Inteligence morning read..

http://www.investorsintelligence.com/x/marketdataindex.html?op=art&aid=60169

Powered by TEPCO deal.

One of my long term holds, mentioned by Supermum this morning.

Broker J P Morgan slaps a SELL recomendation on KESA............

Kesa Electricals
FTSE 250
Consumer, Cyclical
Underweight
84
119.7
-29.8%
JPMorgan

Target 84p downside 29.8%.

MCHL (post 1182) down another 13%.

Good call skinny.