Falling licensing revenues from the initial sales of designs to manufacturers is why these shares are down. The highend smartphone market is cooling, thats why you see the likes of Apple well off highs now as the market hits saturation. The midrange and budget smartphone market is where the competition is now.
Boom, Samsung has decided to switch from IMG's GPU and has picked ARM for its latest graphics applications... With the slowdown in Apple this looks good now for a short play.
Just wondering if we have hit a bottom here?. Certainly been some very positive news coming out from Apple over last couple of weeks. Stake building and win over Samsung.
To buy or not to buy?...... you guys have any thoughts? Update....bought in.