Juzzle
- 19 May 2014 08:13

Somero is an American engineering company specialising in laser guided equipment for the accurate laying of concrete floors - an important issue in modern warehouses where very tall forklifts are used, and in many precision engineering buildings, as well as shopping malls, airport concourses, racetracks, runways, etc.. The company has no listing on US stockmarkets but is listed on the Alternative Investment Market (AIM) in London.
Manufacturing facilities are located in Michigan and Executive offices are in Fort Myers, Florida. Products are marketed in Europe, Middle East and Africa, Latin America and Asia through direct sales force, sales representatives and dealers.
Share price already more than trebled in 2012, and again in 2013. But PEG factor still very low.
Shares are eligible for inclusion in SIPPs and ISAs and are spreadbettable.
COMPANY WEBSITE
www.somero.com
(select 'Investors' page for company structure)
See also
MAJOR SHAREHOLDERS LIST
VIDEO of a Somero machine in use. Tractor unit can traverse a quagmire of wet concrete while leaving a laser controlled dead flat finish - either horizontal or to a precise drainage tilt:
video (skip the intro advert)
Juzzle
- 03 May 2016 13:20
- 21 of 29
With thanks to 'Rivaldo' on another bb this morning:
Galvan Research have just tipped their top 3 AIM stocks for Q2'16 in an email, and SOM was one of them:
"Somero Enterprises (SOM)
Our third and final stock pick for Q2 is Somero Enterprises, a company which has developed a revolutionary way to lay concrete floors much quicker and flatter than ever before.
Somero designs, makes and sells laser-guided flooring machines which save customers both time and money. It’s listed here in the UK on AIM, but headquartered in the States where most of its revenue is currently generated.
Both sales and profits are growing quickly as Somero’s patented technology is being snapped up by floor laying companies across the world. Its machines can already be found in 93 different countries but there’s still massive growth potential, particularly in Asia - where Somero has only just begun to dip its toe in the water.
Last month full-year figures for 2015 revealed forecast beating sales and the current year has got off to a solid start too. At the current price, we think the shares offer great value and should rise considerably over the next few years...
Disruptive new technology
These days, almost every new building in the developed world will have a concrete floor and obviously this needs to be flat. Traditionally this is achieved by raking the wet concrete and then manually smoothing it with planks of wood. It can be a very labour intensive, time consuming process and with wage costs rising quickly Somero’s technology has become very attractive indeed.
It’s developed a range of different sized machines which vary in price from around £20,000 to £250,000. These can flatten the concrete between 4 and 5 times quicker than the manual method, often requiring just one person to operate the equipment. What’s more, the laser-guided machines can guarantee the new concrete flooring is flat to within a fraction of a millimetre.
First mover advantage
Somero was the first company to develop this kind of machine, which has helped it to become the dominant market player.
In fact, CEO Jack Cooney estimates that Somero has an incredible 99% of the global market share. He says that even though a few small companies have tried to copy its technology by reverse engineering, they’ve really struggled to compete because of the high barriers to entry.
Somero has developed very good relationships with many of its customers by offering a whole range of after-sale services, which smaller rivals simply can’t do. It provides education, training and ongoing technical support that customers really appreciate, helping to keep them loyal.
It’s built up a well staffed global support centre with a hotline covering 65 languages. This comes with the promise that a certified engineer will be on the other end within ten minutes - any time day or night. That’s got to be reassuring if you need help or advice when you’re working with concrete that sets in a few hours!
An ongoing commitment to product development also helps to keep Somero well ahead of the competition; its customers know they’re always getting the latest flooring technology available.
Top-notch client list
It’s very important that concrete floors are flat in large commercial building projects, which is where many of Somero’s machines end up being used. That’s because in these buildings the floors are often directly covered with tiles or wood, unlike residential properties where a built up floor is normally used.
Having a perfectly flat floor is particularly crucial in warehouses and superstores, where products are often stored on racks which can be anything up to 60 feet high. These racks need to be horizontal to ensure the goods are held securely and can be removed safely at height.
Somero has amassed a long list of large, multinational customers which include several of the world’s biggest names in concrete flooring. Its machines have been used on buildings for Amazon, Walmart, Home Depot, B&Q, Sainsbury’s, Costco and DHL to name but a few...
Business is booming in the US
As I’ve already said, Somero’s headquarters are in the US – Fort Myers, Florida to be exact. This is because at the moment around 60% of annual turnover comes from North America, so it’s a key market. You may be wondering (as I was) why they didn’t list in the US. Well, according to Jack Cooney, the directors felt that AIM suited their needs much better than NASDAQ and they prefer the quality of investors it attracts – which all seems perfectly reasonable to me.
Given the uncertainty surround the US economy at the moment you may also be wondering whether having so much exposure there poses a risk. Obviously the construction industry is cyclical, but current statistics are still looking very bullish for the US commercial building sector, thanks to pent-up demand left over from the last recession.
Huge growth potential in China
Although Somero plans to continue rolling out its products right across the globe, it’s going to be focussing heavily on China over the next few years. This represents a huge potential market for its flooring machines, which could be worth around $1.2 billion in annual sales.
In fact it’s such a big market the recent economic dip there shouldn’t be cause for concern. China uses around 30 times as much cement as the US each year, so even if the market halves that’s still an incredible amount of room to grow.
The plan of attack is centred on market penetration (estimated to be less than 1% at present) and doesn’t rely on market growth. Somero has been busy running training programmes for Chinese architects, engineers and building owners to explain the advantages of its technology and so far the results have been very positive.
The shares look like great value
Back in 2013 Somero unveiled a strategy to grow total annual sales from $45 million to more than $90 million by 2018. Things are going well so far and 2015’s full-year figures showed a forecast beating 18% rise in revenue to $70.2 million, with sales hitting an all-time high in December.
There was also an impressive 40% jump in pre-tax profit to $17.4 million and 25% increase in dividend payments to 6.9 US cents (around a 3% yield). The current year has got off to a good start too, with a healthy-looking order book and some exciting new products being rolled out.
At the current price Somero shares look like great value, especially considering there’s around $12 million net cash on the balance sheet to underpin future growth. We rate them a buy."
cynic
- 15 Mar 2017 09:22
- 24 of 29
this stock has certainly been a cracker for a while now and the chart is seriously strong
though recommended on advfn by both mel and 3E (goldfinger to you guys), i confess i didn't dabble
never mind
cynic
- 11 Sep 2017 12:48
- 26 of 29
perhaps a buy at 260 if it drops that low
Big Al
- 12 Jan 2018 07:57
- 27 of 29
New highs this week, nice update this morning.
HARRYCAT
- 05 Sep 2018 10:56
- 29 of 29
"Somero’s Global Headquarters and Training Facility, and the home of the Somero Concrete Institute, is located in Fort Myers, Florida while the Company’s Operations and Support Center is located in Houghton, Michigan. Somero also maintains a Sales, Service and Training Facility that is home to the Somero Concrete College in Shanghai, China as well as sales and service offices located in Chesterfield, England and New Delhi, India."
I wonder if they will relocate with Brexit looming (out of Chesterfield). Also interesting that they are listed on LSE rather than NYSE, which might also change if they relocate.
Looks an interesting company in a niche market.