BrainJuicer is a marketing and brand consultancy, with market research solutions grounded in the principles of behavioural science. In 1999, John Kearon, the Chief Juicer, founded BrainJuicer and since then, we have been translating breakthroughs in psychology, behavioural economics and social sciences into Juicy research tools that better understand and predict human behaviour.

We have been growing steadily year on year, listed on the London Stock Exchange in 2006, and now operate in 11 countries, with approximately 140 employees. We tend to work with large (in many cases, global) brands, and although we are very much smaller than our competitors, we compete effectively with the mainstream marketing and research providers.

http://www.brainjuicer.com/#/PART/INVESTORS (lol its a must)

looks as though you sold out at the price it has now fallen back to :-)

No, Round about 532p the sp closed at a month ago.

oh i see, so you're a really clever chap and sold absolutely at the top

for myself, that's usually when i buy, but then i'm very stupid

Far from it cynic, they have hit 546p , more like 514p.

you're still a very clever chap - and i am not :-)

Reading what you give to the boards, you sound the knowledgeable one. :-))

Or more a wise owl as to speak.

i wish - rotfl

my only seriously good investment (house excepted) has been the small freehold i bought in W11 in 1978, and that was a completely by "mistake" insofar as i didn't have any money when i put in the offer at ~50% of what was being asked

LOL

I'm not laughing.

I was responding to your post 25 dc.

:-)) Still not laughing doodlebug4, ok then perhaps smiling.

Trading Update

RNS


RNS Number : 3912M

BrainJuicer Group PLC

16 July 2014












Press Release 16 July 2014





BrainJuicer Group PLC

("BrainJuicer", the "Company", and the "Group")



Pre close trading update



BrainJuicer (AIM: BJU), the international online market research agency, today releases the following half-year ("H1") update on trading. The Company will announce its results for the 6 months to 30 June 2014 on 19 September 2014.



Overall the Company grew revenue by some 4% over the same period in the previous year (10% in constant currency terms). Sales were marginally down in the UK and US versus strong comparable periods, but increased in all of our other regions. Sales of BrainJuicer's unique "Juicy" products have continued to grow, and represented 81% of our business in H1, compared to 74% in 2013 as a whole.



As noted in our AGM Statement in May, we have been expanding some of our client account management teams over recent months as we prepare for future growth. So far, the incremental costs of this have been largely offset by savings achieved elsewhere in the business, and H1 overheads were very similar to those in H1 2013.



The fall in the BrainJuicer share price since the AGM meant that the much increased share based payment charge indicated in our AGM statement did not materialise in H1. The charge for H1 2014 will be some £213,000, compared with £96,000 in H1 last year. The charge for the full year will be influenced by the share price during the remainder of the financial year.



BrainJuicer's financial position and cash generation remain strong. At the end of June, the Company had a cash balance of £2.5m (December 2013: £6.2m), after having returned £1.9m to shareholders by way of ordinary and special dividends (totaling 15.0p per share) and a further £1.5m by way of share buy-backs and cash settlements of the Group's management equity incentive plan.



As ever, revenue visibility is limited as we move into the second half of the year, which is traditionally when the bulk of our profit is generated. Subject to this caveat, the Board considers that the Company is in a position to meet market profit expectations for the full year to December 2014.



The Company can be found at www.brainjuicer.com.



- Ends -

Holding(s) in Company

RNS


RNS Number : 8819P

BrainJuicer Group PLC

22 August 2014










Press Release 22 August 2014





BrainJuicer Group PLC

("BrainJuicer" and the "Company")



Holdings in Company





The Company received notification on 22 August 2014 from Cluny Hill LLP that following a purchase on 14 August 2014, Cluny Hill LLP and its affiliates own a total of 645,000 ordinary shares in the Company, representing approximately 5.11% of the issued share capital of the Company.



As a result of the above transaction, Cluny Hill LLP directly holds 620,000 ordinary shares representing approximately 4.91% and Cluny Hill Capital Limited holds 25,000 ordinary shares representing approximately 0.20% of the issued share capital of the Company.

Dividend Declaration

RNS


RNS Number : 0817S

BrainJuicer Group PLC

19 September 2014










BrainJuicer Group PLC

("BrainJuicer" and the "Company")



Dividend Declaration



The Company announces that it will pay an interim dividend of 1.0 pence per share (totalling £126,000) in respect of the year ending 31 December 2014, up 11% from 0.9 pence per share (totalling £113,000) in 2013.



The interim dividend will be paid on 12 November 2014 to shareholders on the register as of 3 October 2014, and the shares will become ex dividend on 1 October 2014. Going forward, the Company expects to maintain dividend growth broadly in line with earnings per share.



The Company can be found at www.brainjuicer.com.

Black is the new white for behavourial science evangelist Brainjuicer

By Richard Embrey

November 13 2014, 1:41pm



Famous in the annals of advertising history is the Cadbury gorilla.

It was a sensation that not only helped lift sales of chocolate, but helped the world forget the Cadbury’s salmonella scare.

What it didn’t do was conform to the standard for TV promotion of this kind.

And rumour has it the ad nearly didn’t make it to the screens at all.

But it did and people felt a connection with the gorilla and the commercial that had a knock-on impact on the number of chocolate bars sold by Cadbury.

It defied traditional logic, according to John Kearon, chief executive of the market research consultancy BrainJuicer Group.

“Market research will ask: ‘did you like the ad?’

“In the case of the Gorilla, people said, yes I loved it. Traditional research will then ask: ‘Will you buy more chocolate?’ And with unconventional adverts like Gorilla the answer is usually no of course not,” he explains.

“But they’re wrong. The more people feel about an advert, the more they’ll buy, even if they think they won’t.

“Black is white. Traditional market research will say they like the ad, but people don’t remember the brand and they say they won’t buy more chocolate.

“They will then say ‘you need to get more stuff in the advert about how good the chocolate is and make sure viewers know it’s from Cadbury all the way through…shout, shout, shout.

“The end result is pretty boring ads and far less sales than famous ads like Gorilla.”

Kearon is an evangelist for the behavioural science behind whether people will warm to an advert to the point it will drive purchasing decisions.

“What we do, we take behavioural science and say to clients ‘as long as you make people feel something overwhelmingly, you will have a famous ad on your hands and you will have the biggest commercial effect’.

“And we can prove this; that all you have to do is make someone feel something strongly; ideally happiness, but even negative emotions are more commercially valuable than no emotional at all.

“It’s why the ads we love to hate work far better than the dull, forgettable ones.”

Kearon’s BrainJuicer is at the heart of a revolution in market research that can more accurately predict successful marketing.

Scholars of the discipline will know political polling of the 1920s soon morphed into the market research we see today.

The premise is that if you ask direct questions of a representative sample of people then this will allow you predict the success of a political party, or brand of frying pan.

We have held firm to this notion now for almost a century, despite that rather sketchy success rate of mainstream market research, says Kearon.

He points to the success of alternative predictive methods such as the Iowa Electronic Market.

This is an experiment where 500 people are asked to buy and sell shares based on who they think is going to win a particular election.

More than 700 elections later it has been more accurate than the most accurate pollsters three-quarters of the time.

“Even if we don’t know how we are going to vote, we know how other people are going to vote because we are social animals and we have an uncanny sense of what the herd feels,” Kearon says.

“Behavioural sciences say all the neat economic science of the rational man just isn’t actually the way we make decisions.

“We are social animals that are really good at predicting other people.”

One of the techniques the company has pioneered and its biggest product, is Predictive Markets.

It is at the heart of what BrainJuicer does and helped generate its £24.5mln of revenues last year that gave operating profits of £3.6mln.

“The current approach to marketing is a left-brain/right-brain model which assumes decisions are roughly 50% rational and 50% emotional, like, a fist of brand proposition, the USP, wrapped in a velvet glove of emotion,” Kearon adds.

“That is the model pretty much every company briefs their agency to entertain and lure people in with the velvet glove before hitting them with the proposition that the brand is superior to the competition and persuade them to buy. It is essentially a persuasion model.

“What behavioural science says is we don’t optimise or rationalise and calculate, we make an emotional decision from satisfactory options. So as long as it satisfices we make the final choice purely emotionally.

“So we measure emotions; how we feel about an ad is the best predictor of whether people will buy your product and far, far more accurate than asking people whether they think they’ll buy the product.”

The memorable ads it has been involved with include 3 Mobile’s moonwalking Shetland pony, Guinness’ wheelchair basketball advert and the John Lewis’ Christmas adverts.

BrainJuicer has developed two main tools – Predictive Markets, which uses the “wisdom of the crowd to identify winning concepts” and its ComMotion ad-testing approach to predict famous adverts.

Building on this bedrock of behavioural science they turn what could be perceived as a slightly ‘touchy-feely’ form of analysis into a means of “identifying efficient, high-return advertising”.

The firm also has “qualitative” Juice Generation process, which it says helps clients “gain real insight into their consumers and give the company a commercial edge”.

And its behaviour change unit might sound like it's better suited to a young offenders’ institution, but actually helps clients when they need to do the most difficult thing in marketing, which is changing consumer behaviour.

Employing 170 people in 11 countries, BrainJuicer (LON:BJU), which has been around since January 2000, on the public markets since 2006 and now works with 15 of the world’s top 20 companies and 70 of the top 250. All of them are household names.

And while the projects it carries are on an “ad hoc project basis” with no more than six weeks’ visibility BrainJuicer does have “recurring relationships” with a number of large multinationals such as SABMiller.

This means the marketers in that company globally use BrainJuicer’s Predictive Markets method when testing their new product ideas.

The competition is limited to the up-and-coming devotees to behavioural science, with the traditional market research behemoths such as WPP, Neilsen or IPSOS starting to adopt the language but not really changing their methodologies.

The operating margins generated by the business are almost 15% with plenty of scope to increase as their newer global offices grow to match the profitability of the UK operation.

Canaccord Genuity’s research analyst, Simon Brown, forecasts that the group will post pre-tax profits of £4.2mln in 2014, up 10% on the year earlier.

He sees the surplus rising to £4.8mln and then £5.6mln by 2016.

In that period the valuation comes down from 17.5 times earnings to a relatively modest 13.2 times.

With over £2.5mln cash in hand and no debt, BrainJuicer is unusual for AIM.

Not just that, it pays a dividend – 1.0p at the halfway stage of the financial year, representing an 11% increase on the prior year.

The stock, up 12% in the year to date at 376.5p each, has further to go, according to Canaccord Genuity, which has a price target of 495p.

The pace of international expansion and winning mandates will be the main catalysts behind any upward movement of the share price, the broker said.

Trading Update
RNS
RNS Number : 3251C
BrainJuicer Group PLC
16 January 2015



16 January 2015



BrainJuicer Group PLC

("BrainJuicer" and the "Company")



Pre close trading update



BrainJuicer Group PLC (AIM: BJU), the innovative international market research agency, today releases the following update on trading during its financial year ended 31 December 2014. The Company will announce its final results on 19 March 2015.



Revenue for the year increased by 1% to around £24.6m, an increase of 5% on a constant currency basis. Among our core markets, revenue was flat in the UK, but the US performed well, increasing revenue by some 5-6% at actual exchange rates, and around 10% in constant currencies.



The relatively flat overall revenue masks a better performance by our core, and overwhelmingly "Juicy", quantitative products, which delivered growth of some 4% at actual exchange rates as we continued to make encouraging progress with major multinational clients. This was largely offset by a decline in revenue from our lower margin, qualitative Juice Generation business, which is particularly volatile in nature and so not a good indicator of underlying progress.



Overheads were well controlled during the year. After factoring in a lower bonus pool than in 2013, and a modest charge for share based payments, pre-tax profits for 2014 are expected to be at least £4m, and so will meet market expectations, compared with £3.6m in the prior year.



BrainJuicer was again highly cash generative in 2014, and its financial position remains very strong. £3.9m was returned to shareholders during the year via ordinary and special dividends, share buy-backs and cash settled management equity awards. The Company ended 2014 with a cash balance of £5.3m, compared with £6.2m at the end of 2013. BrainJuicer has no debt.



The Company can be found at www.brainjuicer.com



- Ends -

16 Jan Canaccord... 495.00 Buy

BrainJuicer profits set to grow by 17%

By Ian Lyall

January 16 2015, 7:42am
BrainJuicer has a very quirky style, which extends to its website (pictured).



The market research firm BrainJuicer (LON:BJU) said its American business performed well as it updated on progress.

In a comprehensive trading statement it guided investors that it expects pre-tax profit for 2014 to be in the order of £4mln, compared to £3.6mln in the prior year.

Revenues were up 1% at £24.6mln in the year just gone, or 5% on a constant currency basis.

While the UK was flat, the US performed well, increasing revenue around 10% in constant exchange rates.

The relatively subdued performance masked a better performance from the core quantitative product, offset by a decline in the lower margin, qualitative Juice Generation business.

The latter is volatile in nature and so not a good indicator of underlying progress, BrainJuicer said.

The company was highly cash generative with £5.3mln in the bank at the year-end. In 2014 it returned £3.9mln to investors via ordinary and special dividends.

BrainJuicer is at the heart of a revolution in market research that can more accurately predict successful marketing.

It has developed two main tools: Predictive Markets, which uses the “wisdom of the crowd to identify winning concepts” and its ComMotion ad-testing approach to predict famous adverts.

Building on this bedrock of behavioural science they turn what could be perceived as a slightly ‘touchy-feely’ form of analysis into a means of “identifying efficient, high-return advertising”.

The firm also has “qualitative” Juice Generation process, which it says helps clients “gain real insight into their consumers and give the company a commercial edge”.

And its behaviour change unit might sound like it's better suited to a young offenders’ institution, but actually helps clients when they need to do the most difficult thing in marketing, which is changing consumer behaviour.

Employing 170 people in 11 countries, BrainJuicer has been around since January 2000, on the public markets since 2006 and now works with 15 of the world’s top 20 companies and 70 of the top 250. All of them are household names.

29 Jan Canaccord... 495.00 Buy