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Jeffries comment yesterday:
"Nasty Gal printed revenue of US$77.1m in the year ended 1 February 2016, including revenue from third-party brands, that are excluded from the proposed transaction. Nasty Gal made a net loss after tax of US$21.0m. And to be clear, the proposed transaction relates to the acquisition of intellectual property assets only and excludes all operating costs. The rationale for BOO. BOO's US business is nascent, but growing rapidly, H117 £15.2m revenue, +93% YoY and appears to be capturing the imagination of US domiciled forward fashion conscious, young consumers. The addition of the Nasty Gal brand and the customer databases, BOO believe, would complement their existing brand portfolio and allow BOO to leverage existing product development, supply and distribution functions to accelerate international growth, particularly in the US, building on BOO’s existing customer reach and product range.
What do we think? We have enjoyed BOO's broader thinking around brand, the extension into Boohoo Kids etc, the addition of the PLT brand and view the Nasty Gal brand as a positive addition to drive BOO harder and faster into the still, remarkably early stage online US forward fashion opportunity.
In terms of consideration, it seems likely that the experience gained in valuing the PLT business will have informed BOO's bid and whilst clearly opportunistic given Nasty Gal's Chapter 11, the brand is complementary, is very much US centric and should BOO be successful through the auction process, the opportunity to accelerate the US business, in particular, we would view as a distinct positive.
That said, something of a first for the Group, the US BOO business has gained real momentum, but incorporating the Nasty Gal brand and customer assets will bring some operational challenge. However, given the operational performance of the senior management team over the last 18 months, the opportunity here seems too good to miss."
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