I think this stock is a bargain and should easily double from here.but don't just take my word for it Conrad Windam from lemming investor wrote this:


21st July 2004

The Eagle has left the nest, and plenty of feathers have been ruffled as a result. I am of course talking about the adverse departure last week of Simon Eagle, former Chairman and Director of SP Holdings. Eagle departed his position with the company through mutual consent, due to his misdemeanours elsewhere in the city. The knee-jerk reaction that the city always affords such situations has unduly affected SP Holdings, thus creating an opportunity that investors might wish to look closer at.

SP Holdings is a below the line marketing services group providing a range of services to the sports, entertainment, leisure and retail sectors across Europe, Asia, and South America. The companys client list boasts such names as the BBC, Tesco, JVC, Leeds Utd FC, Nationwide, and BAR F1, not bad for a company the size of SP Holdings.

On 5th July the company announced a major licensing agreement with Manchester United Merchandising Ltd, the clothing and fashion subsidiary of the worlds most valuable football club brand, Manchester United FC. The master licence will initially run for four years and is expected to generate a profit of 3 million over the period to the company. The profit of 750k per annum from this deal alone more than supports the current market capitalisation of 6.34 million.

Interim Results for the period ended 30th April are due for release on Friday, 23rd July. Having spoken with a director at SP Holdings I can confirm that the company remains perfectly happy at reaching the forecasts from house broker Seymour Pierce.

The forecasts from Seymour Pierce in their note dated 5th March anticipate EPS of 0.97p for the current year, rising to 2.89p in 2005. The figures suggest that the company trades on a current PE of 18.5 falling to 6.22 in 2005. I believe therefore that the price is far too low, especially considering that these forecasts were compiled before the major licensing deal with Manchester Utd Merchandising Ltd. I understand that Seymour Pierce will be updating these figures next week.

Simon Eagles holding in the company has been placed with institutions at a disappointingly low price of 12p. Whilst investors have been dissatisfied with the price that institutions have been able to pick up stock at, it does strengthen the shareholder base with further commitment to the company from institutions. Furthermore the serial investor David C. Newton has taken the opportunity to increase his stake in the company to 6.25%.

I should declare that I brought stock in the company this week at 17.5p. I believe that there are no concerns with how the company is trading, and that the recent complications surrounding the departure of Simon Eagle have created an interesting opportunity for shareholders. The directors themselves purchased shares at 19.5p in March.

The companys website is www.spholdings.co.uk

Staff benefit as Sports Direct profits rise

This is Money
10 December 2009, 10:33am

Sports Direct International
, owner of the Sports World chain of shops, is set to make payouts to thousands of UK staff today after raising profit forecasts for the second time this year.

The group, controlled by Newcastle United owner Mike Ashley, has upgraded underlying earnings predictions for the year to April to 'at least' 155m after strong first-half trading, up from previous guidance of 'at least' 150m.
This is the level at which the share bonus scheme it introduced in July to motivate staff will begin to kick in.

The scheme - which applies to all permanent UK staff with more than one year's service - will pay out 25% of base pay in shares which vest two years later.


Sports Direct, which owns Sports World and Lillywhites stores as well as brands such as Slazenger, Lonsdale and Dunlop, made an underlying profit before tax of 72m in the 26 weeks to October, a rise of 39% on the same period in 2008.

Revenue increased 10.1% to 757m but gross margin fell 270 basis points to 40.7%.

Sports Direct has traded relatively well through the
recession
, thanks to its value-led offering and the weakness of its main UK rival
JJB Sports
which came close to
administration
earlier in the year.

The firm also cut its net debt to 362m from 431m at then end of April this year. It said debt was now targeted to be at a similar level to this at its end-April 2010 year end. That compares to a previous target of 'below' 400m. No interim
dividend
is being paid.

'Although the operating environment is likely to remain difficult, we have motivated colleagues, a fantastic unrivalled range of products for our customers, and the World Cup to look forward to,' said chief executive Dave Forsey.

Shares in Sports Direct, which floated at 300p in 2007, have more than trebled over the past year

Sports Direct one to watch for a breakout of the triangle formation which would be a bullish signal.



Long term chart shows we are aiming to conquer resistance at two levels.....

Sports Direct sees value in licensing
Date: Thursday 10 Dec 2009

To achieve its new earnings targets for the full year, Sports Direct will be pinning its hopes on the World Cup effect to drum up custom at its 371 sports shops in the UK ahead of next summer.

Delivering half-year results today, the company raised its earnings before interest, depreciation and amortisation (EBITDA) estimates for the full-year to at least 155m from 150m previously.

The bulk of this will come from the companys retail operations both in the UK and abroad, but sports shops arent the only part of the business.

The firm, which is controlled by the Newcastle United owner Mike Ashley, also owns brands such as the quintessential British classics Dunlop and Slazenger.

Products bearing these august names are sold in Sports Direct outlets, but also through other retailers and this part of the business is crucial to the companys long-term success, particularly with supermarkets moving into the territory of specialised stores.

Wholesale operations are the biggest part of the brands business, but the firm is looking to increase its emphasis towards higher margin licensing.

Brands revenues in the half year to 25 October fell by 19.3% to 95.1m from the previous year, not insignificant in comparison with overall revenues, which were up to 756.9m from 687.7m. Sports Direct sells sportswear and equipment to non-sports stores such as Tesco and Asda.

Lower wholesale revenues accounted for most of the decline in brand revenues, with sales falling to 83.6m from 105.6m.

While it is important for Sports Direct to keep such channels open, it hopes to do so through licensing, which provides better margins as it secures fees without the costs associated with wholesaling. Sports Direct charges licensees to manufacture, market and sell products bearing its brand names, usually within specified geographical areas.

Licensing revenues in the half-year slipped to 11.5m from 12.3m, but the shift towards this part of the brands division from wholesales helped nudge gross margins up to 37.3% from 37.1%, which is important for the bottom line.

EBITDA from the whole brands division was flat at 9.2m so clearly it will have a minor role in contributing to Sports Directs target of 155m EBITDA for the whole year.

But reaching the widest possible customer base is crucial to the companys long-term success so the firm will be pleased that it has in the past six months signed 32 new licensing contracts with minimum royalties of $65m.

Out late yesterday......

Sports Direct International PLC

FORECASTS
2010 2011
Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Oriel Securities
15-12-09 BUY 110.00 12.70 140.00 16.20 3.00

trades on a forward miserly P/E of just 7/8 for 2011, derd cheap.

"Given this resilient performance, the Board is now certain of reaching both the full year underlying EBITDA target of £215m (before the charge for the bonus share scheme) and the "super stretch" scheme target of £225m announced at our Interim Results in December 2011."

Broker update this morning......

21 Jun Sports Direct... SPD Citigroup Buy 307.10 370.00 370.00 Retains

370p SP target.

Gone long SPD. Recent 52 week high football and olympics should boost revenues. Forward P/E 12.1 plenty of room for growth. Staff targets and bonus incentives galore. Ashley not a great admirer of him but he does know how to flog stuff.

Olympic Winners

http://www.iii.co.uk/articles/40003/stocks-could-win-gold-olympics

SPD Sports Direct

Putting some SP targets to
the brokers buy recommendations..

Sports Direct International Broker Views
Date Broker Recommendation Price Old target price New target price Notes

21 Jun Citigroup Buy 305.35 370.00 370.00 Retains
20 Jun Oriel Securities Buy 305.35 350.00 350.00 Reiterates
06 Jun Oriel Securities Buy 305.35 350.00 350.00 Reiterates
29 May Oriel Securities Buy 305.35 350.00 350.00 Reiterates
21 May Seymour Pierce Hold 305.35 285.00 285.00 Reiterates

370p to target will do for me
at moment. I expect this tobe
substantiallu upgraded after
olympics.

Broker upgrades on the way I reckon....

got them on the very cheap.

http://www.investegate.co.uk/Article.aspx?id=201210011556346376N

Sports Direct will report its pre-close trading update on Wednesday 24 October and its Interim Results on Thursday 13 December 2012.

On twitter SUN City Analyst
comment.........

steve hawkes ‏@steve_hawkes

Sports Direct has played a blinder here, taken KPMG to the cleaners.. £24m for all stock, 20 stores and Slazenger??....... ends.


Sure to be in tomorrows Sun and
other papers.

More comment on the acquisitions..

http://www.retail-week.com/companies/jjb-sports/jjb-sports-collapses-as-sports-direct-acquires-20-shops/5041299.article

UPDATE 1-JJB Sports falls victim to UK downturn, 2,200 jobs go 01 Oct 2012 - 18:00

* JJB names KPMG as administrator * Sells 20 stores to Sports Direct * Deal worth 23.7 mln stg, plus potential 0.25 mln stg * Remaining 133 stores closed, 2,200 staff made redundant (Adds details, quotes) By Neil Maidment LONDON, Oct 1 (Reuters) - JJB Sports is closing the bulk of its stores with the loss of around 2,200 jobs, the latest British retailer to fall victim to a downturn in consumer spending after administrators found a buyer for only 20 of its shops. Debt-laden JJB said on Monday administrators KPMG had sold 20 stores to British retailer Sports Direct , controlled by Newcastle United soccer club owner Mike Ashley, in a 23.77 million pound ($38 million) deal that would save 550 jobs. However, despite high levels of initial interest in the Wigan-based firm, the remaining 133 stores would close on Monday, making 2,200 staff redundant, it added. JJB has been battling falling sales and stiff competition from Sports Direct, its larger rival and an aggressive discounter. The group becomes the latest high-profile retail failure in recession-hit Britain after outdoor goods company Blacks Leisure and discount fashion chain Peacocks went into administration - a form of protection from creditors - earlier this year. The money raised will be used to repay its debt, JJB said, with shareholders not getting any return on their investment, as previously announced. JJB shares, which were valued at about 300 pence three years ago, were suspended at 0.4 pence. KPMG said it would now review the options available for the rest of the business, such as selling the leasehold interests of some of the remaining stores. The administrators said they had spoken with over 100 parties in the first few days of their appointment, with eight trade and private equity players tabling first round bids. "Unfortunately the level of cash and further operational restructuring required to rescue a more substantial part of the business was too much risk for most interested parties," KPMG's David McCorquodale said in a statement. JJB Sports was founded in 1971 by ex-Blackburn Rovers footballer Dave Whelan with a single store in Wigan, where the company is still headquartered. In August the firm said it owed around 36 million pounds in total, around half in bank debt and the other half in convertible loan notes. Sports Direct, which will also acquire nearly all the stock in the business and the Slazenger Golf brand licences, could pay up to a further 250,000 pounds after a post-sale stock take. ($1 = 0.6193 British pounds) (Reporting by Neil Maidment; Editing by Mark Potter) ((neil.maidment@thomsonreuters.com)(+44 0207 542 2292)(Twitter @ReutersMaidment)(Reuters Messaging: neil.maidment.thomsonreuters.com@reuters.net)) Keywords: JJB/

All closed yesterday afternoon.
No messing.

Was reported on Radio 5 live
1 hour before RNS announcements
that all stores had been shut up
with shutters down.

Should be able to convert over
to Sports Direct store layout VERY
Quickly plus they have obtained the
JJB online site aswel.

Very speedy earnings enhancing imo.

Expect to see broker upgrades over
next 48 hours.

Looking for big broker upgrades
here.

Dont forget Ashley will also hand
pick the other sites not sold by
JJB on a slow selective basis so as
to not alert the Competition Board.

EPS over the next 9 months should
rocket ahead making SPD very cheap
whilst more or less having a monopoly
position.

SPD SPORTS DIRECT


Digital Look stats..... below

looking for JJB Sports sales for last year.

JJB Sports FundamentalsYear Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield

30-Jan-11 362.89 (181.37) (245.75)p n/a n/a n/a n/a 0.0%
29-Jan-12 284.21 (101.13) (21.54)p n/a n/a n/a n/a 0.0%

£284 million last year.

Just think what SPD can do and convert that figure to profit wize.

Cheers Skinny saw it on teletext aswel....

Sold JJB Sports stores inundated with shoppers

Shoppers have been descending on stores of the collapsed JJB Sports chain that have been sold to rival Sports Direct.

Sports Direct bought all the remaining stock from JJB and is now shipping it to the 20 shops it has bought.

Those shops are likely to continue trading until the stock has been sold before they close to be rebranded as Sports Direct.

The 133 stores that were not included in the sale have all been closed with the loss of about 2,200 jobs.

RNS
RNS Number : 7695N
Sports Direct International Plc
03 October 2012



3 October 2012



Sports Direct International plc



Analyst Visit to Shirebrook



Sports Direct International plc, the UK's leading sports retailer, announces that it is holding a sell-side analyst visit at its Shirebrook headquarters today.



The visit will be hosted by Dave Forsey, Chief Executive and Bob Mellors, Finance Director alongside operational management.



No new material information will be disclosed during the visit.



- End -



For further information, please contact:





Sports Direct International plc

Dave Forsey, Chief Executive

Bob Mellors, Group Finance Director


T. 0845 129 9229

FTI Consulting

Jonathon Brill

Alex Beagley

Georgia Mann
T. 0207 831 3113





This information is provided by RNS
The company news service from the London Stock Exchange

SPD SPORTS DIRECT

New 52 week breakout and 5
year high.