ITV must now be a bargain. The current team clearly are an issue but you'd think the big American companies would recognise the bargain.

The yield is also high and can be reinvested. That really does limit the down side. You can even win here if it drops further!

Covering their backs as usual alders :0)

10 Dec 2014 ITV PLC ITV Liberum Capital Buy 208.50 208.50 255.00 255.00 Reiterates

SP Target 255p

Got stopped out @ 208 , shall i buy back in ?

Back in again @ 211

alders did you consider using quarterly spread bets as opposed to daily rolling?

Bought the March and still have a daily

Ratings for the X Factor final dipped to a 10-year low on Saturday, despite attracting more than a third of the available audience.

The ITV talent show drew an average audience of 8.4 million, including those watching on catch up services.

Only 2004 drew lower ratings, when 8.1 million watched Steve Brookstein become the first ever X Factor champion.

Its on its way to a 220-225 price range before moving higher

Well that's my long term target hit 230p taken a good chunk of profit of the table. Left a couple of SB's to run.

Well done Chris , you played it well

Thanks alders.

Yes, well done Chris - it's nice to have a hobby that makes you money - helps to pay for the golf equipment!!

Very true db :0)

On the move, added on the spreads (Mar) @ 227.41

Full year results 4th March.

ITV boosted by advertising hopes
The broadcaster was the biggest riser in the FTSE 100, surpassing Sky that gained on well-received results



By Ben Martin6:25PM GMT 04 Feb 2015 CommentsComment
Sky may have drawn attention with an impressive set of results, but investors were more tuned-in to ITV on Wednesday amid hopes the company will receive an advertising boost this year.
Shares in ITV climbed 8.1p to 230.6p, a 3.6pc gain that was the biggest in the FTSE 100, after Credit Suisse analysts told clients that a poll of two of the UK’s biggest media buyers, carried out by the broker this week, suggested that the free-to-air broadcaster would benefit from better than expected ad growth.
Net advertising revenues at ITV may increase by 11.8pc during the first quarter, boosted by the restrictions caused by May’s General Election, they forecast.
“Buyers highlight that a combination of strong pricing inflation and high demand means they are feeling confident about the TV market in 2015,” the analysts said.
Government spending has been “skewed” into the first quarter of the year “ahead of the purdah, the six week pre-election period during which government advertising is prohibited”, they noted.


The Rugby World Cup, which takes place over September and October and will be exclusively broadcast on ITV, is also expected to give the group a lift during the third and fourth quarters.
As a result, the analysts lifted their forecast for TV advertising growth this year from 3.1pc to 5.3pc, much higher than consensus expectations for 2.7pc.
The bullish assessment of ITV’s advertising prospects meant shares in the group outperformed those of pay-TV broadcaster Sky, which added 12½p, or 1.3pc, to 955½p in the wake if its first set of earnings since buying Sky Deutschland and Sky Italia in November.

Chris

You have the same spread as me (Mar) @ 227 , but mine was placed about a week ago, is it about to close the gap at 240 - 245, have i read the chart right

alders - Chart is looking very good, let's see what happens.

Profit taking at 231 ? and news of BT bid for EE takes BT out of companys who were in the frame to bid for ITV