-DYOR-
Mid-March08 the company says it knows of "no reason for the shareprice movement..." (etc.)
Well, maybe they don't, but IMHO the indicators are all there:

1) US_based company - Phorm Inc - this doesn't look UK-home-grown
2) Significant sp - probably based on the idea that they will become No1 in advertising, due to some software gismo - even better, as most investors wouldn't understand how to format their hard-disc, let alone the effects of this software.
3)The company denies the software does anything harmful; "...it enhances your internet experience since advertisement are targeted at what you are interested in...." (my words).
4)It appears (now), that many folk are concerned that their ISP is also attempting to control our surfing experience.
5) I understand this company has a history of targeting-software.
6) It's dropped the other stuff, making it a one-product company.
NOW, You pay your ISP, like a telephone company - you don't expect the Operator to listen-in and then interrupt your converstation with advertising guff.
7) So, they don't know why the sp is falling!
- what surprises me is that it reached the current level - does this software have any value? Who exactly wants it sniffing about their internet experience....grief it's like the Violin joke _

Elderly man, obviously down on his luck, takes a Stradivarius into a pawnbroker - the pawnbroker senses a big profit and offers ten dollars, a fraction of its worth. The man queries the amount: "you mean ten-thousand?" - I get 50 dollars a week from the neighbours, not to play it! . Ho. . Ho.

Phorm Corp shares surge, becomes China Telecom's strategic partner for Big Data

By Giles Gwinnett

March 10 2014, 9:13am
The memorandum of understanding sees the firm become China's preferred strategic partner in the field of 'Big Data' and advertising operation


Shares in internet technology specialist Phorm Corporation (LON:PHRM) shot up in early deals as it unveiled a three-year tie-up with China Telecom, the world's largest wireline telecoms and broadband services provider.

The memorandum of understanding sees the firm become China's preferred strategic partner in the field of 'Big Data' and advertising operations.

"This agreement further reinforces the progress that the company has made since the launch of its commercial operations with three Internet Service Providers (ISPs) in the People's Republic of China as announced on 27 January 2014," Phorm said.

"Phorm is continuing to build its commercial operations and expects to launch with further ISPs in China later this year. The China Telecom group has operations in 31 Chinese provinces and over 100 million broadband customers."

Shares gained 8.89% to stand at 12.25p.