I think this stock is a bargain and should easily double from here.but don't just take my word for it Conrad Windam from lemming investor wrote this:


21st July 2004

The Eagle has left the nest, and plenty of feathers have been ruffled as a result. I am of course talking about the adverse departure last week of Simon Eagle, former Chairman and Director of SP Holdings. Eagle departed his position with the company through mutual consent, due to his misdemeanours elsewhere in the city. The knee-jerk reaction that the city always affords such situations has unduly affected SP Holdings, thus creating an opportunity that investors might wish to look closer at.

SP Holdings is a below the line marketing services group providing a range of services to the sports, entertainment, leisure and retail sectors across Europe, Asia, and South America. The companys client list boasts such names as the BBC, Tesco, JVC, Leeds Utd FC, Nationwide, and BAR F1, not bad for a company the size of SP Holdings.

On 5th July the company announced a major licensing agreement with Manchester United Merchandising Ltd, the clothing and fashion subsidiary of the worlds most valuable football club brand, Manchester United FC. The master licence will initially run for four years and is expected to generate a profit of 3 million over the period to the company. The profit of 750k per annum from this deal alone more than supports the current market capitalisation of 6.34 million.

Interim Results for the period ended 30th April are due for release on Friday, 23rd July. Having spoken with a director at SP Holdings I can confirm that the company remains perfectly happy at reaching the forecasts from house broker Seymour Pierce.

The forecasts from Seymour Pierce in their note dated 5th March anticipate EPS of 0.97p for the current year, rising to 2.89p in 2005. The figures suggest that the company trades on a current PE of 18.5 falling to 6.22 in 2005. I believe therefore that the price is far too low, especially considering that these forecasts were compiled before the major licensing deal with Manchester Utd Merchandising Ltd. I understand that Seymour Pierce will be updating these figures next week.

Simon Eagles holding in the company has been placed with institutions at a disappointingly low price of 12p. Whilst investors have been dissatisfied with the price that institutions have been able to pick up stock at, it does strengthen the shareholder base with further commitment to the company from institutions. Furthermore the serial investor David C. Newton has taken the opportunity to increase his stake in the company to 6.25%.

I should declare that I brought stock in the company this week at 17.5p. I believe that there are no concerns with how the company is trading, and that the recent complications surrounding the departure of Simon Eagle have created an interesting opportunity for shareholders. The directors themselves purchased shares at 19.5p in March.

The companys website is www.spholdings.co.uk

Gone long SPD. Recent 52 week high football and olympics should boost revenues. Forward P/E 12.1 plenty of room for growth. Staff targets and bonus incentives galore. Ashley not a great admirer of him but he does know how to flog stuff.

Olympic Winners

http://www.iii.co.uk/articles/40003/stocks-could-win-gold-olympics

SPD Sports Direct

Putting some SP targets to
the brokers buy recommendations..

Sports Direct International Broker Views
Date Broker Recommendation Price Old target price New target price Notes

21 Jun Citigroup Buy 305.35 370.00 370.00 Retains
20 Jun Oriel Securities Buy 305.35 350.00 350.00 Reiterates
06 Jun Oriel Securities Buy 305.35 350.00 350.00 Reiterates
29 May Oriel Securities Buy 305.35 350.00 350.00 Reiterates
21 May Seymour Pierce Hold 305.35 285.00 285.00 Reiterates

370p to target will do for me
at moment. I expect this tobe
substantiallu upgraded after
olympics.

Broker upgrades on the way I reckon....

got them on the very cheap.

http://www.investegate.co.uk/Article.aspx?id=201210011556346376N

Sports Direct will report its pre-close trading update on Wednesday 24 October and its Interim Results on Thursday 13 December 2012.

On twitter SUN City Analyst
comment.........

steve hawkes ‏@steve_hawkes

Sports Direct has played a blinder here, taken KPMG to the cleaners.. £24m for all stock, 20 stores and Slazenger??....... ends.


Sure to be in tomorrows Sun and
other papers.

More comment on the acquisitions..

http://www.retail-week.com/companies/jjb-sports/jjb-sports-collapses-as-sports-direct-acquires-20-shops/5041299.article

UPDATE 1-JJB Sports falls victim to UK downturn, 2,200 jobs go 01 Oct 2012 - 18:00

* JJB names KPMG as administrator * Sells 20 stores to Sports Direct * Deal worth 23.7 mln stg, plus potential 0.25 mln stg * Remaining 133 stores closed, 2,200 staff made redundant (Adds details, quotes) By Neil Maidment LONDON, Oct 1 (Reuters) - JJB Sports is closing the bulk of its stores with the loss of around 2,200 jobs, the latest British retailer to fall victim to a downturn in consumer spending after administrators found a buyer for only 20 of its shops. Debt-laden JJB said on Monday administrators KPMG had sold 20 stores to British retailer Sports Direct , controlled by Newcastle United soccer club owner Mike Ashley, in a 23.77 million pound ($38 million) deal that would save 550 jobs. However, despite high levels of initial interest in the Wigan-based firm, the remaining 133 stores would close on Monday, making 2,200 staff redundant, it added. JJB has been battling falling sales and stiff competition from Sports Direct, its larger rival and an aggressive discounter. The group becomes the latest high-profile retail failure in recession-hit Britain after outdoor goods company Blacks Leisure and discount fashion chain Peacocks went into administration - a form of protection from creditors - earlier this year. The money raised will be used to repay its debt, JJB said, with shareholders not getting any return on their investment, as previously announced. JJB shares, which were valued at about 300 pence three years ago, were suspended at 0.4 pence. KPMG said it would now review the options available for the rest of the business, such as selling the leasehold interests of some of the remaining stores. The administrators said they had spoken with over 100 parties in the first few days of their appointment, with eight trade and private equity players tabling first round bids. "Unfortunately the level of cash and further operational restructuring required to rescue a more substantial part of the business was too much risk for most interested parties," KPMG's David McCorquodale said in a statement. JJB Sports was founded in 1971 by ex-Blackburn Rovers footballer Dave Whelan with a single store in Wigan, where the company is still headquartered. In August the firm said it owed around 36 million pounds in total, around half in bank debt and the other half in convertible loan notes. Sports Direct, which will also acquire nearly all the stock in the business and the Slazenger Golf brand licences, could pay up to a further 250,000 pounds after a post-sale stock take. ($1 = 0.6193 British pounds) (Reporting by Neil Maidment; Editing by Mark Potter) ((neil.maidment@thomsonreuters.com)(+44 0207 542 2292)(Twitter @ReutersMaidment)(Reuters Messaging: neil.maidment.thomsonreuters.com@reuters.net)) Keywords: JJB/

All closed yesterday afternoon.
No messing.

Was reported on Radio 5 live
1 hour before RNS announcements
that all stores had been shut up
with shutters down.

Should be able to convert over
to Sports Direct store layout VERY
Quickly plus they have obtained the
JJB online site aswel.

Very speedy earnings enhancing imo.

Expect to see broker upgrades over
next 48 hours.

Looking for big broker upgrades
here.

Dont forget Ashley will also hand
pick the other sites not sold by
JJB on a slow selective basis so as
to not alert the Competition Board.

EPS over the next 9 months should
rocket ahead making SPD very cheap
whilst more or less having a monopoly
position.

SPD SPORTS DIRECT


Digital Look stats..... below

looking for JJB Sports sales for last year.

JJB Sports FundamentalsYear Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield

30-Jan-11 362.89 (181.37) (245.75)p n/a n/a n/a n/a 0.0%
29-Jan-12 284.21 (101.13) (21.54)p n/a n/a n/a n/a 0.0%

£284 million last year.

Just think what SPD can do and convert that figure to profit wize.

Cheers Skinny saw it on teletext aswel....

Sold JJB Sports stores inundated with shoppers

Shoppers have been descending on stores of the collapsed JJB Sports chain that have been sold to rival Sports Direct.

Sports Direct bought all the remaining stock from JJB and is now shipping it to the 20 shops it has bought.

Those shops are likely to continue trading until the stock has been sold before they close to be rebranded as Sports Direct.

The 133 stores that were not included in the sale have all been closed with the loss of about 2,200 jobs.

RNS
RNS Number : 7695N
Sports Direct International Plc
03 October 2012



3 October 2012



Sports Direct International plc



Analyst Visit to Shirebrook



Sports Direct International plc, the UK's leading sports retailer, announces that it is holding a sell-side analyst visit at its Shirebrook headquarters today.



The visit will be hosted by Dave Forsey, Chief Executive and Bob Mellors, Finance Director alongside operational management.



No new material information will be disclosed during the visit.



- End -



For further information, please contact:





Sports Direct International plc

Dave Forsey, Chief Executive

Bob Mellors, Group Finance Director


T. 0845 129 9229

FTI Consulting

Jonathon Brill

Alex Beagley

Georgia Mann
T. 0207 831 3113





This information is provided by RNS
The company news service from the London Stock Exchange

SPD SPORTS DIRECT

New 52 week breakout and 5
year high.

Highly interesting Daily Mail take on events and on the analysts visit today

http://www.thisismoney.co.uk/money/markets/article-2212016/MARKET-REPORT-Sports-Direct-going-gold.html?ito=feeds-newsxml

March towards FTSE 100.

MARKET REPORT: Sports Direct is going for gold

By Geoff Foster
PUBLISHED: 23:12, 2 October 2012 | UPDATED: 23:12, 2 October 2012
Comments (0) Share

..From zero to hero. Mike Ashley, the bolshy billionaire and entrepreneurial boss of Sports Direct International, is on a roll.

Shares of his retailer marched a further 9.5p forward to a 52-week peak of 355p ahead of an investor and analysts’ site visit to its head office in Shirebrook, Derbyshire, where its UK distribution centre is located.

It is the first time since 2007 that number-crunchers have been invited to have a nose around and it is expected that profit upgrades should follow.


Sports Direct shares hit a 52-week peak of 355p
With a market capitalisation now of £2.12bn, Sports Direct is knocking on the Footsie’s door.

Should the share price increase much further in the short term, having already surged more than 55 per cent over the past 12 months, there is every chance that Ashley could find himself mixing it with the big boys of retail, Marks & Spencer and Next, before Christmas.
What a turn up for the books. Ashley’s star in the City has soared since the dark old days of October 2008 when the shares plummeted to 33p in the wake of Lehman’s demise.

After floating at £3 in 2007 and having trousered around £900m in the process, Ashley’s name in the City was mud.

But Sports Direct has slowly shed its image of a pile-it-high and sell-it-cheap retailer thanks to the introduction of premium brands.
It has grown market share and been instrumental in the demise of its major competitor, JJB Sports.

Ashley confirmed on Monday that he has paid £23.8m in cash for 20 JJB Sports stores, including all of the stock, the JJB Sports name and website, as well as its Slazenger Golf brand licences and the JJB distribution centre and head office in Wigan.



Read more: http://www.thisismoney.co.uk/money/markets/article-2212016/MARKET-REPORT-Sports-Direct-going-gold.html#ixzz28EB1XK1c

Should the share price increase much further in the short term, having already surged more than 55 per cent over the past 12 months, there is every chance that Ashley could find himself mixing it with the big boys of retail, Marks & Spencer and Next, before Christmas.

SPD SPORTS DIRECT

Stonker Comment from retails
top analyst NICK BUBB on SPD.......

http://www.retail-week.com/comment/nick-bubbs-verdict-sports-direct-ashley-5-the-oft-0/5041318.article?blocktitle=Retail-Comment-&-Opinion&contentID=5972

Moved back into the blue.

Was expecting the Shares Mag
and Investors chronicle to
do a commentary on this weeks
action.

Anyone?.

Quality management that again are showing that they have wasted no time in getting down to the business of moving on stock. 24th October might just show some added retail sales and profit. The Londonderry branch comments amused.


http://www.bbc.co.uk/news/business-19797170