Trading Update
Total revenue for the half year grew by 4.8%, benefitting from our continuing portfolio development programme which included six new store openings (one of which was a relocation).
Like for like (LFL) revenue for the half declined by 0.9%. After a first quarter which, as previously reported, was negatively impacted by the unusually warm weather in the period, the second quarter saw LFL growth of 2.9%, supported by our second autumn catalogue and our first ever TV advertising campaign.
Gross Margin Percentage
Gross margin for the half year is estimated to have improved by 100 basis points compared with the prior year as our direct sourcing programme continued to bring benefits and as we annualised the impact of clearing slow-moving promotional lines.
Strategy Progress
The total number of superstores trading at the period end was 131. With three leases signed in the last quarter, there were nine new stores committed as at the period end, including two relocations. Our current expectation is that four of these new stores will open in the remainder of this financial year, taking our total anticipated openings for the financial year to ten, including three relocations2. Our medium term target remains to operate from around 200 superstores across the UK.
We have seen continued progress in our multi-channel business following the successful transition to a new fulfilment centre in October, giving us further capability in home delivery and the capacity for additional growth going forward. In the most recent quarter multi-channel represented approximately 6% of total revenues.
Financial Position
The Group remains strongly cash generative with closing net cleared funds at bank of £43.9m. Daily average cleared funds since payment of our special dividend in October amounted to £37.4m.
Commenting on Dunelm's performance, Nick Wharton, Chief Executive, said:
"Dunelm traded robustly during this key period with our trusted "every day low price" positioning retaining a strong appeal for customers. Our home delivery proposition has become much stronger as a result of our new fulfilment centre, and we are beginning to see the benefits from our increased advertising investment to drive brand awareness. These investments have been funded through continued gross margin expansion and with continuing profitable growth from new stores, the Board anticipates that profit before tax for the first half of the year will be approximately £61.5m.
"With a strengthening customer proposition, increasing brand awareness, a significant new store growth opportunity and an exciting multi-channel agenda in place, the Board remains confident in the long term growth prospects for the business."