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Brainjuicer Group (BJU)     

dreamcatcher - 18 Jan 2014 21:21




BrainJuicer is a marketing and brand consultancy, with market research solutions grounded in the principles of behavioural science. In 1999, John Kearon, the Chief Juicer, founded BrainJuicer and since then, we have been translating breakthroughs in psychology, behavioural economics and social sciences into Juicy research tools that better understand and predict human behaviour.

We have been growing steadily year on year, listed on the London Stock Exchange in 2006, and now operate in 11 countries, with approximately 140 employees. We tend to work with large (in many cases, global) brands, and although we are very much smaller than our competitors, we compete effectively with the mainstream marketing and research providers.

http://www.brainjuicer.com/#/PART/INVESTORS (lol its a must)


Chart.aspx?Provider=EODIntra&Code=BJU&SiChart.aspx?Provider=EODIntra&Code=BJU&Si

dreamcatcher - 19 Sep 2014 07:08 - 34 of 47


Dividend Declaration

RNS


RNS Number : 0817S

BrainJuicer Group PLC

19 September 2014










BrainJuicer Group PLC

("BrainJuicer" and the "Company")



Dividend Declaration



The Company announces that it will pay an interim dividend of 1.0 pence per share (totalling £126,000) in respect of the year ending 31 December 2014, up 11% from 0.9 pence per share (totalling £113,000) in 2013.



The interim dividend will be paid on 12 November 2014 to shareholders on the register as of 3 October 2014, and the shares will become ex dividend on 1 October 2014. Going forward, the Company expects to maintain dividend growth broadly in line with earnings per share.



The Company can be found at www.brainjuicer.com.



dreamcatcher - 13 Nov 2014 14:28 - 35 of 47

Black is the new white for behavourial science evangelist Brainjuicer

By Richard Embrey

November 13 2014, 1:41pm



Famous in the annals of advertising history is the Cadbury gorilla.

It was a sensation that not only helped lift sales of chocolate, but helped the world forget the Cadbury’s salmonella scare.

What it didn’t do was conform to the standard for TV promotion of this kind.

And rumour has it the ad nearly didn’t make it to the screens at all.

But it did and people felt a connection with the gorilla and the commercial that had a knock-on impact on the number of chocolate bars sold by Cadbury.

It defied traditional logic, according to John Kearon, chief executive of the market research consultancy BrainJuicer Group.

“Market research will ask: ‘did you like the ad?’

“In the case of the Gorilla, people said, yes I loved it. Traditional research will then ask: ‘Will you buy more chocolate?’ And with unconventional adverts like Gorilla the answer is usually no of course not,” he explains.

“But they’re wrong. The more people feel about an advert, the more they’ll buy, even if they think they won’t.

“Black is white. Traditional market research will say they like the ad, but people don’t remember the brand and they say they won’t buy more chocolate.

“They will then say ‘you need to get more stuff in the advert about how good the chocolate is and make sure viewers know it’s from Cadbury all the way through…shout, shout, shout.

“The end result is pretty boring ads and far less sales than famous ads like Gorilla.”

Kearon is an evangelist for the behavioural science behind whether people will warm to an advert to the point it will drive purchasing decisions.

“What we do, we take behavioural science and say to clients ‘as long as you make people feel something overwhelmingly, you will have a famous ad on your hands and you will have the biggest commercial effect’.

“And we can prove this; that all you have to do is make someone feel something strongly; ideally happiness, but even negative emotions are more commercially valuable than no emotional at all.

“It’s why the ads we love to hate work far better than the dull, forgettable ones.”

Kearon’s BrainJuicer is at the heart of a revolution in market research that can more accurately predict successful marketing.

Scholars of the discipline will know political polling of the 1920s soon morphed into the market research we see today.

The premise is that if you ask direct questions of a representative sample of people then this will allow you predict the success of a political party, or brand of frying pan.

We have held firm to this notion now for almost a century, despite that rather sketchy success rate of mainstream market research, says Kearon.

He points to the success of alternative predictive methods such as the Iowa Electronic Market.

This is an experiment where 500 people are asked to buy and sell shares based on who they think is going to win a particular election.

More than 700 elections later it has been more accurate than the most accurate pollsters three-quarters of the time.

“Even if we don’t know how we are going to vote, we know how other people are going to vote because we are social animals and we have an uncanny sense of what the herd feels,” Kearon says.

“Behavioural sciences say all the neat economic science of the rational man just isn’t actually the way we make decisions.

“We are social animals that are really good at predicting other people.”

One of the techniques the company has pioneered and its biggest product, is Predictive Markets.

It is at the heart of what BrainJuicer does and helped generate its £24.5mln of revenues last year that gave operating profits of £3.6mln.

“The current approach to marketing is a left-brain/right-brain model which assumes decisions are roughly 50% rational and 50% emotional, like, a fist of brand proposition, the USP, wrapped in a velvet glove of emotion,” Kearon adds.

“That is the model pretty much every company briefs their agency to entertain and lure people in with the velvet glove before hitting them with the proposition that the brand is superior to the competition and persuade them to buy. It is essentially a persuasion model.

“What behavioural science says is we don’t optimise or rationalise and calculate, we make an emotional decision from satisfactory options. So as long as it satisfices we make the final choice purely emotionally.

“So we measure emotions; how we feel about an ad is the best predictor of whether people will buy your product and far, far more accurate than asking people whether they think they’ll buy the product.”

The memorable ads it has been involved with include 3 Mobile’s moonwalking Shetland pony, Guinness’ wheelchair basketball advert and the John Lewis’ Christmas adverts.

BrainJuicer has developed two main tools – Predictive Markets, which uses the “wisdom of the crowd to identify winning concepts” and its ComMotion ad-testing approach to predict famous adverts.

Building on this bedrock of behavioural science they turn what could be perceived as a slightly ‘touchy-feely’ form of analysis into a means of “identifying efficient, high-return advertising”.

The firm also has “qualitative” Juice Generation process, which it says helps clients “gain real insight into their consumers and give the company a commercial edge”.

And its behaviour change unit might sound like it's better suited to a young offenders’ institution, but actually helps clients when they need to do the most difficult thing in marketing, which is changing consumer behaviour.

Employing 170 people in 11 countries, BrainJuicer (LON:BJU), which has been around since January 2000, on the public markets since 2006 and now works with 15 of the world’s top 20 companies and 70 of the top 250. All of them are household names.

And while the projects it carries are on an “ad hoc project basis” with no more than six weeks’ visibility BrainJuicer does have “recurring relationships” with a number of large multinationals such as SABMiller.

This means the marketers in that company globally use BrainJuicer’s Predictive Markets method when testing their new product ideas.

The competition is limited to the up-and-coming devotees to behavioural science, with the traditional market research behemoths such as WPP, Neilsen or IPSOS starting to adopt the language but not really changing their methodologies.

The operating margins generated by the business are almost 15% with plenty of scope to increase as their newer global offices grow to match the profitability of the UK operation.

Canaccord Genuity’s research analyst, Simon Brown, forecasts that the group will post pre-tax profits of £4.2mln in 2014, up 10% on the year earlier.

He sees the surplus rising to £4.8mln and then £5.6mln by 2016.

In that period the valuation comes down from 17.5 times earnings to a relatively modest 13.2 times.

With over £2.5mln cash in hand and no debt, BrainJuicer is unusual for AIM.

Not just that, it pays a dividend – 1.0p at the halfway stage of the financial year, representing an 11% increase on the prior year.

The stock, up 12% in the year to date at 376.5p each, has further to go, according to Canaccord Genuity, which has a price target of 495p.

The pace of international expansion and winning mandates will be the main catalysts behind any upward movement of the share price, the broker said.

dreamcatcher - 16 Jan 2015 15:53 - 36 of 47

Trading Update
RNS
RNS Number : 3251C
BrainJuicer Group PLC
16 January 2015



16 January 2015



BrainJuicer Group PLC

("BrainJuicer" and the "Company")



Pre close trading update



BrainJuicer Group PLC (AIM: BJU), the innovative international market research agency, today releases the following update on trading during its financial year ended 31 December 2014. The Company will announce its final results on 19 March 2015.



Revenue for the year increased by 1% to around £24.6m, an increase of 5% on a constant currency basis. Among our core markets, revenue was flat in the UK, but the US performed well, increasing revenue by some 5-6% at actual exchange rates, and around 10% in constant currencies.



The relatively flat overall revenue masks a better performance by our core, and overwhelmingly "Juicy", quantitative products, which delivered growth of some 4% at actual exchange rates as we continued to make encouraging progress with major multinational clients. This was largely offset by a decline in revenue from our lower margin, qualitative Juice Generation business, which is particularly volatile in nature and so not a good indicator of underlying progress.



Overheads were well controlled during the year. After factoring in a lower bonus pool than in 2013, and a modest charge for share based payments, pre-tax profits for 2014 are expected to be at least £4m, and so will meet market expectations, compared with £3.6m in the prior year.



BrainJuicer was again highly cash generative in 2014, and its financial position remains very strong. £3.9m was returned to shareholders during the year via ordinary and special dividends, share buy-backs and cash settled management equity awards. The Company ended 2014 with a cash balance of £5.3m, compared with £6.2m at the end of 2013. BrainJuicer has no debt.



The Company can be found at www.brainjuicer.com



- Ends -



dreamcatcher - 16 Jan 2015 15:54 - 37 of 47

16 Jan Canaccord... 495.00 Buy

dreamcatcher - 16 Jan 2015 17:13 - 38 of 47

BrainJuicer profits set to grow by 17%

By Ian Lyall

January 16 2015, 7:42am
BrainJuicer has a very quirky style, which extends to its website (pictured).



The market research firm BrainJuicer (LON:BJU) said its American business performed well as it updated on progress.

In a comprehensive trading statement it guided investors that it expects pre-tax profit for 2014 to be in the order of £4mln, compared to £3.6mln in the prior year.

Revenues were up 1% at £24.6mln in the year just gone, or 5% on a constant currency basis.

While the UK was flat, the US performed well, increasing revenue around 10% in constant exchange rates.

The relatively subdued performance masked a better performance from the core quantitative product, offset by a decline in the lower margin, qualitative Juice Generation business.

The latter is volatile in nature and so not a good indicator of underlying progress, BrainJuicer said.

The company was highly cash generative with £5.3mln in the bank at the year-end. In 2014 it returned £3.9mln to investors via ordinary and special dividends.

BrainJuicer is at the heart of a revolution in market research that can more accurately predict successful marketing.

It has developed two main tools: Predictive Markets, which uses the “wisdom of the crowd to identify winning concepts” and its ComMotion ad-testing approach to predict famous adverts.

Building on this bedrock of behavioural science they turn what could be perceived as a slightly ‘touchy-feely’ form of analysis into a means of “identifying efficient, high-return advertising”.

The firm also has “qualitative” Juice Generation process, which it says helps clients “gain real insight into their consumers and give the company a commercial edge”.

And its behaviour change unit might sound like it's better suited to a young offenders’ institution, but actually helps clients when they need to do the most difficult thing in marketing, which is changing consumer behaviour.

Employing 170 people in 11 countries, BrainJuicer has been around since January 2000, on the public markets since 2006 and now works with 15 of the world’s top 20 companies and 70 of the top 250. All of them are household names.

dreamcatcher - 29 Jan 2015 15:30 - 39 of 47

29 Jan Canaccord... 495.00 Buy

dreamcatcher - 20 Mar 2015 11:02 - 40 of 47

12 months results ending 31 Dec 2014

/////////////////////////////////////////////////////////////////////////////////////////////////

20 Mar Canaccord... 495.00 Buy

dreamcatcher - 15 Jul 2016 15:32 - 41 of 47


Trading Update

RNS


RNS Number : 2623E

BrainJuicer Group PLC

15 July 2016











Press Release

15 July 2016






BrainJuicer Group PLC (AIM: BJU)

("BrainJuicer", or "the Company")



Six month Trading Update



BrainJuicer, the innovative international market research agency, today releases the following six month ("H1") trading update. The Company will announce its interim results for the six months to 30 June 2016 on 16 September 2016.



Top line growth during H1 was generally encouraging. Revenue increased by 13%, and by 9% in constant currencies, and gross profit (our main top-line performance indicator) grew by 15%, and 11% in constant currencies. Our largest market, the US, performed strongly, with gross profit rising by some 27%; gross profit in Continental Europe and Brazil also grew well, increasing by 30% and 22% respectively. Gross profit in our second largest market, the UK, declined by 2%, and in our China and Singapore region it also declined slightly by 5%.



Our Ad Testing and Brand Tracking services continued to grow strongly, with gross profit up 59% year on year. Much of this business is Ongoing in nature (as opposed to Ad Hoc), and builds on the "Fame, Feeling & Fluency" approach to brand building that we introduced last year.



After factoring in our new creative agency, System1, which was launched during H1 and, as anticipated, incurred costs of some £0.3m, BrainJuicer's operating profit increased by some 41% to around £1.7m. After adjusting for exceptional items (share based payments and also the one-off costs in H1 2015 relating to due diligence work and our Head Office move) normalized H1 pre-tax profit will be similar to the £1.7m reported in 2015.



BrainJuicer's financial position remains strong. At the end of June the Company had a cash balance of £5.2m (December 2015: £6.4m), after returning £2.2m to shareholders during H1 by way of dividends and share buy-backs.

The Company generates the majority of its annual profit in the second half of the year, and whilst our revenue visibility is, as ever, limited the Board believes that the Company is in a position to meet market expectations for the full year.



The decline in the value of sterling versus the US Dollar, the Euro and other leading currencies following the referendum on the UK's membership of the EU benefits the Company's non-UK profits reported in sterling. The results of our overseas businesses are translated into sterling using monthly average exchange rates. Beyond this, it is too early to say what the impact of the UK's exit from the EU on the market research budgets of our clients is likely to be.



This announcement contains inside information. The Company can be found at www.brainjuicer.com.

dreamcatcher - 16 Sep 2016 08:25 - 42 of 47


Interim Results

RNS


RNS Number : 0052K

BrainJuicer Group PLC

16 September 2016









Press Release

16 September 2016




BrainJuicer Group PLC

("BrainJuicer" or "the Group" or "the Company")





Unaudited Interim Results for the Six Months ended 30 June 2016



BrainJuicer Group PLC (AIM: BJU), the innovative international market research agency, today announces its Interim Results for the six months ended 30 June 2016.



Highlights


o

12% revenue growth to £13.04m (H1 2015: £11.61m)


o

15% gross profit growth to £10.68m (H1 2015: £9.25m)


o

22% increase in normalised profit before tax to £2.00m (H1 2015: £1.64m)


o

45% increase in reported profit before tax to £1.65m (H1 2015: £1.14m)


o

38% increase in profit after tax to £1.05m (H1 2015: £0.76m)


o

41% increase in fully diluted earnings per share to 7.9p (H1 2015: 5.6p)


o

£5.18m cash at period end (31 December 2015: £6.37m) and no debt

§ £2.21m returned to shareholders by way of dividends and share buy-backs in H1


o

£1.62m dividends to be paid in October 2016 (13.1p per share):

§ Interim dividend of 1.1p per share (2015 interim dividend: 1.0p)

§ Special dividend of 12.0p per share




Commenting on the results, John Kearon, Founder and Chief Juicer, said:

"It's enormously gratifying being back to double-digit growth. The business is now almost exclusively Juicy (our pioneering System1 research methods) and quantitative, enhancing our distinctiveness and ability to scale and grow revenues ahead of costs. The strong growth in our System1 Brand Tracking and Ad Testing services has also increased the proportion of business which is Ongoing in nature and therefore more stable."

dreamcatcher - 09 Dec 2016 07:06 - 43 of 47

Trading Update
RNS
RNS Number : 3890R
BrainJuicer Group PLC
09 December 2016
 
 
 
Press Release
9 December 2016
 
BrainJuicer Group PLC (AIM: BJU)
("BrainJuicer", or "the Company")
 
Trading Update
 
BrainJuicer Group PLC (AIM: BJU), the innovative, international market research agency, today releases an update on recent trading.
 
Trading, since the announcement on 16 September 2016 of the Group's results for the six months ending 30 June 2016, has continued to be strong.  Despite the partial recovery in the value of the pound in recent weeks, we are confident that Gross Profit, our main top line indicator, and Pre-tax Profit (normalised and reported) for the twelve months to 31 December 2016, will be above current market forecasts.  Our continued strong progress has been underpinned by the excellent performance of our Advertising Testing and Brand Tracking services. 
 
A more detailed Trading Update will be released in mid-January 2017.  As previously announced, BrainJuicer is changing its financial year end from 31st December to 31st March.  During this transition year we will report unaudited results for the 12 months to 31st December 2016 during March 2017, followed by an audited report for the 15 months to 31st March 2017, which will be available in June 2017.
 
The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.
 
The Company can be found at www.brainjuicer.com.

dreamcatcher - 11 Jan 2017 18:57 - 44 of 47

Are these the 10 best shares on the aim

dreamcatcher - 20 Jan 2017 15:29 - 45 of 47


Trading Update

RNS


RNS Number : 6651U

BrainJuicer Group PLC

20 January 2017









Press Release

20 January 2017




BrainJuicer Group PLC (AIM: BJU)

("BrainJuicer", or "the Company")



Trading Update



BrainJuicer (AIM: BJU) today releases the following update on trading during the 12 month period ended 31st December 2016.



BrainJuicer traded strongly during 2016, regaining momentum after the modest growth of the 2 previous years. For the 12 month period, Gross Profit, our main top line indicator, increased by some 27% to approximately £25.6m, driven primarily by continued strong progress by our US business and an encouraging recovery in Continental Europe. Excluding the impact of exchange rate movements the increase in Gross Profit was some 15%.



In terms of products, our Advertising Testing and Brand Tracking services again delivered strong growth. In aggregate Gross Profit from these comparatively high margin and scalable quantitative services rose by around 80%, and represented around 39% of BrainJuicer's total Gross Profit, compared with 27% in 2015.



Our System1 creative advertising agency, launched in early 2016, is making an encouraging start with costs net of initial revenues in 2016 on budget at £0.3m.



Cost increases, and in particular central overheads, were held well below the rate of Gross Margin growth. Even after a much higher level of bonus payments, compared with a negligible payout in 2015, Pre-tax profit for 2016 is expected to be some 37% higher at around £6.2m, (2015: £4.5m) after a share-based payments charge of £0.5m (2015: £0.2m)



BrainJuicer again proved highly cash generative during 2016. £5.2m was returned to shareholders over the 12 months via ordinary and special dividends and share buy-backs, but the Company still ended 2016 with a cash balance of £7.8m, equivalent to 63 pence per share, compared with £6.4m at end December 2015. BrainJuicer has no debt.



As previously announced, BrainJuicer is changing its financial year end from 31st December to 31st March. During this transition year, the announcement of unaudited results for 2016 on 9th February 2017 will be followed by audited results for the 15 months to 31st March 2017, which will be announced in June 2017.

dreamcatcher - 09 Feb 2017 10:18 - 46 of 47


proactive investor -

BrainJuicer looking to replicate US successes



09:18 09 Feb 2017

The group plans to re-brand the business to reflect its emphasis on behavioural science

Whiteboard

Rebranding signifies the start of a new chapter in the life of the company


Numbers from marketing and market research agency Brainjuicer Group PLC (LON:BJU) confirmed last month’s pronouncement that 2016 was a sparkling year.
• Read Brainjuicer confirms 2016 was a sparkling year

Revenue grew 24% to £31.24mln in 2016 from £25.18mln in 2015, helped some by favourable exchange rate movements; on a constant currency (CC) basis revenue grew 15%.

Profit before tax rose 38% to £6.2mln from £4.5mln the year before.

The company did not announce a final dividend as it is in the process of changing its year end to the end of March.

The current year will see the company focus on rolling out in other parts of the world the business development processes it has successfully implemented in the US.

Following that success, the head of the group’s Americas business, Alex Hunt, has been promoted to lead the market research account management side of the business worldwide, and the intention is to appoint him to the board in April.

BrainJuicer said it would also continue to focus on its core product, particularly Ad Testing and Brand Tracking, where it is beginning to reel in some large clients.

“These products are comparatively easy to grow and scale, and they also provide more revenue visibility than our other products,” the company told investors.

“Nevertheless, our business still remains predominantly ad hoc, with limited revenue visibility, and as always we need to acknowledge that we cannot predict with very much certainty how revenue growth will unfold over the coming financial year. Having said that, we are pleased with the continued progress across the business and remain confident in its long-term potential,” it added.

Having enjoyed a big lift last month when it issued a sneak preview of 2016’s results, the shares dipped 6p to 724p on confirmation of the numbers for last year.

dreamcatcher - 24 Mar 2017 07:21 - 47 of 47

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Change of Name
RNS
RNS Number : 3996A
BrainJuicer Group PLC
24 March 2017
 
 
 
Press Release
24 March 2017
 
BrainJuicer Group PLC (AIM: BJU)
("BrainJuicer" or "the Company")
 
Change of Name
and
Confirmation of Registered Office
 
BrainJuicer is pleased to announce that pursuant to the approval, granted at the GM, of the Company's proposed change of name, the Company confirms that its name has been changed to System1 Group PLC ("System1") and the change of name has been filed with Companies House.
 
The Company confirms that its registered address continues to be:
System1 Group PLC
Russell Square House
10-12 Russell Square
London
WC1B 5EH
 
The launch of the rebranding to System1, including the rebranded Company website, will take effect at the start of April.
 
The Company's AIM symbol will change from "BJU" to "SYS1". Trading under the new ticker SYS1 is expected to commence on 3 April 2017.
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