Not sure why the market doesn't like this company at the moment unless it is due to expected rate hike in USA.
www.lse.co.uk/ShareAllNews.asp?shareprice=BBY&code=b6rvo0uf&headline=UK_MIDDAY_BRIEFING_WPP_Profit_Growth_Meets_Hopes
Mon, 9th Mar 2015 12:20
LONDON (Alliance News) - WPP Monday reported higher profit for 2014, as the media buying giant reported further strong growth in emerging markets, but also a strong performance in the US and UK and a performance in continental Europe that belied the economic downturn in the region.
It reported a net profit of GBP1.08 billion, up from GBP936.5 million in 2013, as revenue grew to GBP11.53 billion, from GBP11.02 billion and its profit margins improved. The revenue growth came from both like-for-like growth and acquisitions, and came despite a 6.7% reduction due to exchange rate fluctuations. Its results met analysts' expectations.
WPP, which made 65 acquisitions and investments in 2014, also forecast similar growth for 2015, with like-for-like revenue and net sales expected to rise by over 3%. It is targeting a net sales margin improvement of 0.3 point, excluding the impact of currency.
WPP said that the "pattern" for 2015 looks similar to 2014, although without any events such as the World Cup to boost marketing investments. Its concerns for the year are centered around continuing fragility in the Eurozone, a "litany of woes" in the Middle East, a slowdown in emerging markets, the US's deficit and debt and the impact of Federal Reserve easing and tapering, and uncertainty surrounding the outcome of the UK's upcoming general election.
"Advertising as a proportion of GDP should at least remain constant overall, although it is still at relatively depressed historical levels, particularly in mature markets, post-Lehman. Advertising should grow at least at a similar rate as GDP, buoyed by incremental branding investments in the under-branded faster growing markets," it said.
Still, like-for-like revenue was up 6.7% in January, with like-for-like net sales up 3.9%.
"All regions, except Latin America, were up, with Asia Pacific and Africa & the Middle East up well above the average net sales growth. All sectors strengthened, with advertising and media investment management, data investment management and direct, digital and interactive, up the strongest," it said of the month.
WPP also sweetened the results for its investors, raising its dividend to its planned new earnings payout target a year ahead of schedule. It is paying dividends of 38.20 pence for 2014 as a whole, up from 34.21p in 2013, meanings it's paying out 45% of earnings, up from 42% in 2013.
"The achievement of the targeted 45% dividend pay-out ratio one year ahead of schedule now raises the question of whether the pay-out ratio target should be raised further, a question your board will be shortly considering," it said.
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Markets: UK shares trade lower as investors continue to entertain the potential for a summer rate hike by the US Federal Reserve and as focus shifts to Monday's Eurogroup meeting on Greece.