Ken Morrison at the most recent agm called the Chief exec's strategy 'Bull shit' and the most recent results 'disastrous'.
Where do I start? They are a store stuck in the 80's with store format and forward management thinking. Full of yellow balloons and yellow stickers and price cuts on items not no1 on the shopping list. (Forced into major price cuts now with Germany calling).Always going to be playing catch up with Tesco and Sainsbury ie Slow on small store purchases and internet shopping and a food delivery service. Again the same as Tesco, the management just sat and watched Lidl and Aldi. They were criticised that what they put in their Northern stores and tried to copy South did not work. Northerners tastes are not the same all round as Southerners and visa versa.
In my opinion - On purchasing Somerfield stores ruined them.
I went to a so called butcher not so long ago in our nearest Morrisons and he did not know the difference between silver side beef and topside. Bucher my arse. lol
And at the end of the day, why are they losing ground the fastest to any rival ?, may just be some of the points above.
ps - toiletries are VERY EXPENSIVE.
With a chart looking very sick like this my thinking must be of the majority of shoppers . Not a lot going for them sadly . Otherwise why has the share price crashed South ?
The German stores will rip (R.I.P Morrisons)them to shreds on price cuts as their overheads are so much lower ie store space in sq mtrs , staff overheads, less staff per store and store suppliers and far less management. They are going down the wrong road, watch for the next figures.
Why do stores just stagnate in the past and not prepared to change or update until they come under question from shareholders etc. Same as Marks just watching next creep up on them and leave them for dust.