FYI - some more business coming our way :-) Think we're due a bounce this week, must admit to being a little surprised last week, expected to see lots more blue! Still confident of making a tidy sum here though.
Daws
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-29-2005/0004095798&EDATE=
Abacus Chooses Ogilvy Public Relations
DENVER, Aug. 29 /PRNewswire/ -- Ogilvy Public Relations Worldwide today
announced the addition of Abacus to its agency roster. Abacus, formerly
DoubleClick Data Solutions, will work with the agency's Denver office to
re-introduce its brand and expanded capabilities.
"It is an exciting time for Abacus, and we are thrilled to partner with
Ogilvy PR to revive the organization's image and educate our core audience,
direct marketers, on our offerings," said Casey Carey, VP of Marketing for
Abacus. "Ogilvy's blend of B2B and retail client experience, their
understanding of our business, professionalism and passion for public
relations makes them a perfect fit for our business."
Abacus will be introducing its revived brand in the next several months.
The re-branding effort is a result of the recent acquisition of its parent
company, DoubleClick Inc., by a subsidiary of Hellman & Friedman LLC and JMI
Equity. Ogilvy PR/Denver will leverage its unique mix of B2B, corporate re-
branding and public affairs expertise to assist Abacus in the transition as
well as launch a national media and analyst campaign. The agency's proven
track record in the B2B sector includes an impressive client roster of both
local and national companies, including Raindance Communications, Level 3
Communications, Rivet Software, Virtela Communications and Evolving Systems.
About Abacus
Abacus, formerly DataClick Data Solutions, is a leading provider of
cooperative data, data management and analytical services for direct
marketers. Abacus provides the insight and capabilities that enable Catalog,
Retail and B-to-B marketers to create, build and maintain profitable
relationships with their customers, regardless of channel. For more
information, please visit http://www.doubleclick.com/abacus .
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications
firm, with offices in more than 60 cities around the world. Entering its 25th
year providing public relations solutions, Ogilvy Public Relations Worldwide
has specialties in consumer marketing, corporate (B2B), healthcare,
technology, public affairs, social marketing and entertainment. Through its
subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide
provides communication consulting to biotechnology companies. Ogilvy Public
Relations Worldwide is part of the WPP Group, one of the world's leading
communications services groups (Nasdaq: WPPGY; http://www.wpp.com ). For more
information, visit our Web site at http://www.ogilvypr.com .
Media Contact: Larkin Kay
Ogilvy Public Relations Worldwide,
(303) 634-2658