I think this stock is a bargain and should easily double from here.but don't just take my word for it Conrad Windam from lemming investor wrote this:


21st July 2004

The Eagle has left the nest, and plenty of feathers have been ruffled as a result. I am of course talking about the adverse departure last week of Simon Eagle, former Chairman and Director of SP Holdings. Eagle departed his position with the company through mutual consent, due to his misdemeanours elsewhere in the city. The knee-jerk reaction that the city always affords such situations has unduly affected SP Holdings, thus creating an opportunity that investors might wish to look closer at.

SP Holdings is a below the line marketing services group providing a range of services to the sports, entertainment, leisure and retail sectors across Europe, Asia, and South America. The companys client list boasts such names as the BBC, Tesco, JVC, Leeds Utd FC, Nationwide, and BAR F1, not bad for a company the size of SP Holdings.

On 5th July the company announced a major licensing agreement with Manchester United Merchandising Ltd, the clothing and fashion subsidiary of the worlds most valuable football club brand, Manchester United FC. The master licence will initially run for four years and is expected to generate a profit of 3 million over the period to the company. The profit of 750k per annum from this deal alone more than supports the current market capitalisation of 6.34 million.

Interim Results for the period ended 30th April are due for release on Friday, 23rd July. Having spoken with a director at SP Holdings I can confirm that the company remains perfectly happy at reaching the forecasts from house broker Seymour Pierce.

The forecasts from Seymour Pierce in their note dated 5th March anticipate EPS of 0.97p for the current year, rising to 2.89p in 2005. The figures suggest that the company trades on a current PE of 18.5 falling to 6.22 in 2005. I believe therefore that the price is far too low, especially considering that these forecasts were compiled before the major licensing deal with Manchester Utd Merchandising Ltd. I understand that Seymour Pierce will be updating these figures next week.

Simon Eagles holding in the company has been placed with institutions at a disappointingly low price of 12p. Whilst investors have been dissatisfied with the price that institutions have been able to pick up stock at, it does strengthen the shareholder base with further commitment to the company from institutions. Furthermore the serial investor David C. Newton has taken the opportunity to increase his stake in the company to 6.25%.

I should declare that I brought stock in the company this week at 17.5p. I believe that there are no concerns with how the company is trading, and that the recent complications surrounding the departure of Simon Eagle have created an interesting opportunity for shareholders. The directors themselves purchased shares at 19.5p in March.

The companys website is www.spholdings.co.uk

MARKET REPORT: Sports Direct is going for gold

By Geoff Foster
PUBLISHED: 23:12, 2 October 2012 | UPDATED: 23:12, 2 October 2012
Comments (0) Share

..From zero to hero. Mike Ashley, the bolshy billionaire and entrepreneurial boss of Sports Direct International, is on a roll.

Shares of his retailer marched a further 9.5p forward to a 52-week peak of 355p ahead of an investor and analysts’ site visit to its head office in Shirebrook, Derbyshire, where its UK distribution centre is located.

It is the first time since 2007 that number-crunchers have been invited to have a nose around and it is expected that profit upgrades should follow.


Sports Direct shares hit a 52-week peak of 355p
With a market capitalisation now of £2.12bn, Sports Direct is knocking on the Footsie’s door.

Should the share price increase much further in the short term, having already surged more than 55 per cent over the past 12 months, there is every chance that Ashley could find himself mixing it with the big boys of retail, Marks & Spencer and Next, before Christmas.
What a turn up for the books. Ashley’s star in the City has soared since the dark old days of October 2008 when the shares plummeted to 33p in the wake of Lehman’s demise.

After floating at £3 in 2007 and having trousered around £900m in the process, Ashley’s name in the City was mud.

But Sports Direct has slowly shed its image of a pile-it-high and sell-it-cheap retailer thanks to the introduction of premium brands.
It has grown market share and been instrumental in the demise of its major competitor, JJB Sports.

Ashley confirmed on Monday that he has paid £23.8m in cash for 20 JJB Sports stores, including all of the stock, the JJB Sports name and website, as well as its Slazenger Golf brand licences and the JJB distribution centre and head office in Wigan.



Read more: http://www.thisismoney.co.uk/money/markets/article-2212016/MARKET-REPORT-Sports-Direct-going-gold.html#ixzz28EB1XK1c

Should the share price increase much further in the short term, having already surged more than 55 per cent over the past 12 months, there is every chance that Ashley could find himself mixing it with the big boys of retail, Marks & Spencer and Next, before Christmas.

SPD SPORTS DIRECT

Stonker Comment from retails
top analyst NICK BUBB on SPD.......

http://www.retail-week.com/comment/nick-bubbs-verdict-sports-direct-ashley-5-the-oft-0/5041318.article?blocktitle=Retail-Comment-&-Opinion&contentID=5972

Moved back into the blue.

Was expecting the Shares Mag
and Investors chronicle to
do a commentary on this weeks
action.

Anyone?.

Quality management that again are showing that they have wasted no time in getting down to the business of moving on stock. 24th October might just show some added retail sales and profit. The Londonderry branch comments amused.


http://www.bbc.co.uk/news/business-19797170

Moving up very strongly.

Heading for FTSE 100 admission.

Their funds will have to purchase.

Way undervalued stock.

Think this one might be tipped
by one or more of the Tip Sheets
that go to print in the first
week of each month.

That should sustain the present rise
going forward into the next month.

Still very cheap.

http://www.ukcitymedia.co.uk/news/fullstory.php?

Weekend share tips : Sports Direct, Assura, Ocado, Booker, IQE
04/10/2012 by ukcitymedia.co.uk about : Newspaper Share Tips - 0 Comments - 233 words



The Investors Chronicle Tips of the Week said buy Assura, reasonably cheap for a safe haven stock says IC, in the healthcare market.

Genel Energy has a hefty 31% discount to NAV says IC, should close with the resolution of the production-sharing contracts dispute between Kurdish and Iraqi authorities.

Buy MJ Gleeson as recent restructuring is largely complete and the shares are due a re-rating and buy Aureus Mining for its New Liberty gold project in Liberia.

A feature on mining prospects rates Anglo Asian Mining a 'strong buy', while Polo Resources offers 'substantial potential upside' while a substantial rights issue looks inevitable for troubled miner Lonmin at 565p.

In Updates hold Anpario, Asian Citrus and Xcite Energy.

Keep buying Booker, tipped in 5 July 2012 but keep selling Ocado, recommended as a sell in June 2012 at 106p, now 66p.

In News Tips keep buying Syngenta following recent acquisitions and keep buying William Hill given its 'excellent trading performance' and keep buying API for its bid appeal.

Asian Plantations remains a long term buy on an expected recovery in palm oil prices.

Keep buying Sports Direct as the collapse of JJB Sports will increase its market dominance.

Results Tips had buys for IQE, M&C Saatchi, Ricardo, Moss Bros, Hasgrove, Optimal Payments, Globo, EKF Diagnostics, Hargreaves Services, Close Brothers, Netcall, Regeneris and Scisys.

Looks like the sell-side analysts visit yesterday has worked its first conversion and its a big one

Seymour Pierce and Freddie George who were the most bearish on Sports Direct after the superb numbers on 5th September with a previous 285p price target have now upgraded by about 50% to a BUY recommendation with a 420p price target. That analysts circular would be well worth a read. Looks like their clients have started to pile in. Lets see what the other analysts now think.


http://www.digitallook.com/broker_ratings.cgi?&username=&ac=

04-Oct-12 Sports Direct International SPD Seymour Pierce Buy 384.70p 285.00p 420.00p Upgrade

SPD SPORTS DIRECT

EXCELENT

After Broker visit 2 BIG upgrades....

Sports Direct International Broker Views
Date Broker Recommendation Price Old target price New target price Notes

05 Oct Oriel Securities Buy 382.75 350.00 425.00 Reiterates
05 Oct Seymour Pierce Buy 382.75 285.00 420.00 Reiterates


425p and 420p SP Target.

Looks like whan this was last tabulated last week (it is done weekly) that Sports Direct were sat at 119 in rank order of the UK leading companies by market capitalisation (shareprice x shares in issue) and literally just knocking at the door of the Footsie 100 then.

Shareprice has been gaining momentum since then with the JJB acquisitions and Seymout Pierce now onboard is a major plus. Hopefully this is the first of a few upgrates and a rerating.

This weeks gains should have seen our market capitalisation increase and should push us even higher up the rank order and now firmly knocking at the door of the coveted Footsie 100. Next meeting of the Footsie review panel is 12th December and if the momentum continues then it is hard to argue against admission. Then the Footsie tracker funds will be looking to buy in.

A couple of links for you to enjoy and digest.


http://www.stockchallenge.co.uk/ftse.php


http://www.ftse.com/Media_Centre/press_packs/uk_review.jsp

SPD SPORTS DIRECT

Still cheap... forward P/E
of just over 16 going into
2014


Sports Direct International PLC

FORECASTS 2013 2014
Date Rec Pre-tax (£) EPS (p) DPS (p) Pre-tax (£) EPS (p) DPS (p)

Seymour Pierce
04-10-12 BUY 195.00 22.00
Panmure Gordon
02-10-12 BUY 185.00 20.80 8.30 192.00 21.60 8.62
Singer Capital Markets Ltd
02-10-12 UREV
Westhouse Securities
27-09-12 BUY
Numis Securities Ltd
25-09-12 ADD 188.20 21.40 8.00 225.90 26.00 10.00

2013 2014
Pre-tax (£) EPS (p) DPS (p) Pre-tax (£) EPS (p) DPS (p)
Consensus 189.55 21.42 8.15 208.74 23.77 9.30
1 Month Change -15.67 -2.72 1.23 -6.69 -1.35 -1.10
3 Month Change -12.37 -2.10 0.37 2.52 0.25 -0.36


GROWTH
2012 (A) 2013 (E) 2014 (E)
Norm. EPS 13.31% 31.83% 11.01%
DPS % % 14.11%

INVESTMENT RATIOS
2012 (A) 2013 (E) 2014 (E)

EBITDA £218.98m £257.05m £281.36m
EBIT £157.48m £189.00m £227.00m
Dividend Yield 0.00% 2.13% 2.43%
Dividend Cover x 2.63x 2.56x
PER 23.56x 17.88x 16.10x
PEG 1.77f 0.56f 1.46f
Net Asset Value PS 39.39p p p

HEMSCOTT PREMIUM

05 Oct Sports Direct... SPD Oriel Securities Buy 382.95 382.80 350.00 425.00 Reiterates

SPD SPORTS DIRECT

Missed this corker yesterday look
at the target SP.......

15 Oct Sports Direct... SPD Goldman Sachs Conviction Buy 395.25 394.00 430.00 600.00 Upgrades

600p SP target.

SPD SPORTS DIRECT

look
at the target SP.......

15 Oct Sports Direct... SPD Goldman Sachs Conviction Buy 395.25 394.00 430.00 600.00 Upgrades

600p SP target.

SPD Sports Direct...

Next week Trading Statement........

OCT24Sports Direct International Plc Pre-Close Trading Statement
in 6 days

DEC13Interim 2012 Sports Direct International Plc Earnings Release
in 2 months

FEB21Sports Direct International PLC Interim Management Statement
in 4 months

Trading statement wednesday..

OCT24 Sports Direct International Plc Pre-Close Trading Statement
in 2 days

SPD SPORTS DIRECT

Absolutely BRILLIANT results...

http://www.investegate.co.uk/Article.aspx?id=201210240700053712P

Dave Forsey, Chief Executive of Sports Direct International plc, said:



"The Group has continued to deliver strong growth through the second quarter, especially within the UK Sports Retail division where sales and margins benefited from the London Olympics and an excellent 'back to school' period.



"Since the end of September trading has remained equally strong and the Board is therefore confident of reaching the full year targeted "super stretch" underlying EBITDA of £270m (before the charge for the bonus share schemes)."



The Company will announce its Interim Results for the 26 weeks ending 28 October 2012 on Thursday 13 December 2012.