History

Documedia is a Reverse takeover of Tangent Communications.

The deal looks like history repeating itself. Michael Green and his brother David started in the print business before building Carlton Communications into a media powerhouse. Green believes the combined business will offer more output variants than any other. "I'm not aware of any company in the UK that has more diversified services," he stated -- The combined groups clients will include companies such as WPP, J Sainsbury and Citroen. It is forecast to generate underlying profits of 700,000 on sales of 8.5 million in 2005, and it expects to generate double-digit percentage growth from the expanding market for digital direct marketing.

Personalised messaging is the growth sector of the advertising industry at the moment it is mostly direct mail but it will be SMS, imaging, moving pictures on mobiles. This is a business with huge growth potential, Mr Green said.
Nick Green added: Technology allows us to tailor direct marketing in a very personal way. We dont just send people an ad about holidays, we can tell if they like family holidays in France during summer, and send them something extremely specific to that taste.
Industry Trends and Technology.

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