Interim Management Statement
The Company has continued to make solid progress since the half year. System sales for the period were up by 10.4% to £140.9m (2012: £127.6m) with year to date system sales up by 11.1% to £437.9m (2012: £394.1m). Despite the impact of an extended period of unusually warm weather, like-for-like sales in the period in the 669 mature stores were up by 4.0% (2012: 3.7%) with a strong end to the last two periods of the quarter. Year to date like-for-like sales were up by 5.6% (2012: 5.1%).
Online sales also continue to grow strongly, with digital sales now accounting for 62.4% of UK delivered sales (2012: 58.4%) in the period. Total online sales for the period rose by 19.8% to £72.3m (2012: £60.4m) and have reached £230.7m for the year to date (2012: £177.6m). Mobile sales continue to rise sharply, up by 102.5%, and now account for 29.3% of total online sales.
During the period, Domino's opened eight new stores in the UK with 23 new stores now open this year. As well as the usual planning challenges, we introduced a new store design in early 2013, which pushed back the opening schedule towards the latter part of the year. We now anticipate opening around 50 stores this financial year. At the period end, Domino's had a total of 750 stores in the UK (2012: 700).
Domino's continues to place marketing at the heart of the business and, during the period, we launched a new above and below the line advertising campaign, 'Greatness', which premiered on UK & ROI primetime TV. Domino's also undertook a major TV sponsorship deal in the UK, partnering with The X Factor App and further cementing the brand's ownership of the Saturday night TV experience.
International
System sales in the Republic of Ireland rose by 3.7% to €11.5m in the period (2012: €11.1m) and year to date were up 4.5% to €36.1m (2012: €34.6m). Like-for-like sales have now seen nine periods of consecutive positive growth and, in the quarter, were up by 2.4%, despite the warm weather in the period as mentioned above. Year to date like-for-like sales were up 5.2% (2012: 1.2%). During the period, a high profile marketing activity saw the brand sponsor the primetime Friday night entertainment programme 'The Hit', which helped underpin the sales growth. There are 48 stores in the Republic of Ireland (2012: 48).
The German market generated system sales in the period of €2.8m (2012: €1.0m) and like-for-like sales of 9.4% (2012: 16.8%). Year to date, system sales were up 336.4% to €7.4m (2012: €2.2m) and like-for-like were up 18.7% (2012: 20.9%). The franchisee stores continue to make good sales progress and at higher sales levels than the corporate stores.
At the end of the period, Germany had 25 stores in total, 15 of which were corporate stores. No new stores were opened in the period (2012: zero), the year to date total therefore remaining at seven (2012: four).
As highlighted at the interim results, the decision has been taken to transition the majority of the German corporate stores across to franchisee management as soon as practicable. The business is making good progress with this process and we are confident that a good proportion of these stores will have transferred into franchisee hands by the year end.
Switzerland continues to perform well with system sales in the period of CHF 3.0m and like-for-like sales rising by 4.7% and 6.2% for the year to date. At the end of the period there were 10 stores (2012: 12) in this market.