With video search set to be the next big growth area BLNX have the software the likes of Microsoft, Google and NewsCorp would love to have.

In fact BLNX have done deals with most of these, the most recent being the UtargetFox deal which has been reported in the USA but not RNS'd in the UK.

Alexa rankings confirm the continued growth in usage as its viral effect spreads:-

http://www.alexa.com/data/details/traffic_details/blinkx.com

The ITN RNS confirms blnx is the best in the market and is growing fast:-

Leading News Organization ITN Extends Advertising Deal with blinkx Based on Proven Campaign Success




blinkx Selected to Power Advertising across ITN Website and Syndication Partner Sites




SAN FRANCISCO, CALIF. - July 2, 2008 - blinkx, the world's largest and most advanced video search engine, today announced that it has won an extension contract that will augment the scope of its advertising partnership with ITN, one of the world's leading news and multimedia content companies. Under the terms of the new agreement, ITN will use AdHoc, blinkx's patented contextual advertising platform for online TV and video, to serve advertisements on the ITN website and its syndication partner sites, including Bebo.




Through AdHoc, ITN has already been effectively monetizing its premium news content on the blinkx.com network for over six months. During this time, ITN achieved a significantly better return, greater search volume, and higher monetization through blinkx than through other syndication partners.




AdHoc uses blinkx's patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it. The AdHoc platform offers media companies and advertisers a unique value proposition -- video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising.




The confluence of ITN's premium TV content, blinkx's extensive syndication network, and AdHoc's uniquely powerful targeting capabilities was a formula for success. By extending its partnership with blinkx, ITN aims to achieve similar returns by leveraging the AdHoc platform to deliver contextually relevant video advertising on its own website and across its distribution partner sites.




'We're thrilled to be broadening our relationship with ITN,' said Suranga Chandratillake, founder and CEO of blinkx. 'News content is one of the most popular categories of online video and there's clearly a tremendous opportunity for monetization. The success of our partnership with ITN is evidence that the blinkx AdHoc platform is a uniquely powerful solution for online video advertising today.'




'We've been delighted with the results of our partnership with blinkx and are looking forward to implementing the AdHoc technology on our site,' said Nicholas Wheeler, managing director, ITN On. 'blinkx AdHoc has proven that it can achieve significant monetization of our content, effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for our audience.'




As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

true, but BLNX has now been running for quite a few years, and there's plenty of Big Noises in the city who have had pretty chequered careers

not suggesting there is anything wrong with the way BLNX runs its business what we are wary of is market sentiment.

ah, that's a different matter ... just as in the same way, dow has whizzed ahead, whereas last week it would have dumped

it may be a different matter, but it may very much affect the BLNX share price.

wait and see - but don't necessarily try to trade :-)

fine as long as one is not a shareholder.

It now looks like the trading statement put back to 17th Feb

http://tinypic.com/view.php?pic=our0k5&s=8#.UvUylcGnxYk

This was put on the Telegraph web site this evening

The Harvard professor at the centre of a row with Blinkx has accused the British internet video company of trying to make him into a scapegoat rather than admit that he has uncovered real problems in its business.

Ben Edelman, whose blog post last week has been followed by a 40pc drop in the Blinkx share price, insisted he stood by his criticisms, even though the company has reported him to the Financial Conduct Authority for alleged market manipulation.

“Blinkx seeks to make this a story about me rather than about their adware and their schemes against both advertisers and consumers,” he told The Telegraph. “Blinkx’s refusal to respond in substance, and their instinct to attack my character rather than discuss the actual practice, is telling.”

and more

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/10625264/Blinkx-is-making-me-a-scapegoat-says-Harvard-professor.html

Yeah - its telling me that he's worried, very worried indeed

you can read it both ways .... however, i am i not correct in saying that this fairly unsavoury Zango episode, on which edelman hangs so much of his "research" was sorted and resolved at least 2/3 years ago, and thus has no real relevance in assessing the company today?

whether or not BLNX is as hot in its field as it says - and others say rubbish - i really cannot judge
however, if BLNX is reporting genuine profitability, which most assuredly it is, then my simpleton's brain tells me that loads of physical money has to be coming into the company .....
yes, i guess "sales" can be booked prematurely, but though i have no pretense at any accounting knowledge at all, surely there is a pretty short window within which those "sales" will have to materialise as cash or be written out for "non performance" or similar?

I still think that a return to 150p plus is on the cards.....this company has not given a profit warning...au contraire.....the drop has been way overdone...

Edelman is suggesting that the frauds from a few years ago are still going on and that the fraudulent technology is still embedded in the current systems. He points out the huge revenues and the rate being double per employee against competitors. If he is right then their advertisers are being grossly overcharged. The comments from Edelman seem quite strident and showed no element of regret or contrition about his original article.

It is a two way bet. If he is correct then Blinkx are probably still way overvalued and will crash. If Blinkx can prove him wrong then it will soar. My guess is that he is right. When companies have revenues that look to good to be true, then they nearly always are. I have never liked their business model and have expected this crash.

The advertisers are paying what they agree to...there is no point in complaining if you agree to something...though I too thought the stock would drop when it was around 200p....and did not buy any at that level....but now with a 50% drop in sp...might be a bargain !..

hays - for all that, you do not answer the accounting points i raise ..... so to repeat - though BLNX could claim unrealistic "sales" for a fairly short time, surely that would be blown wide open when the next audit came along, because there would be no in-coming revenue trail

as for edelman, he absolutely cannot afford to show any contrition even if it is warranted

That's not correct. They are paying for genuine exposure. The argument from Edelman is that the video views/clicks are false and fraudently inflated by the underlying software. If it is true then they have been paying too much and the revenues are higher than if there was no fraud.

cynic
The revenue is real. Edelman is suggesting that Blinkx has and is overcharging their customers by pretending that there are more views of the clients adverts than has actually happened.

so the complaint is merely overcharging .... nothing "unfair" in that, any more than for the cost of petrol on the motorways

as has already been pointed out, if BLNX was fraudulently and significantly magnifying the results to their clients, then surely those clients would recognise that pretty quickly, for assuredly they will know from the results achieved in comparison to other sites that they and the rest of the industry use

that BLNX does not seem to have lost any contracts of note, would seem to knock a big hole in edelman's claims
whether or not contracts are now lost subsequent to edelman's so-called revelations remains to be seen, but i'm sure that already industry negative reaction would have rife if that was to be the result

How would they know if the results via Blinkx were better or worse than adverts on videos on other sites/systems. That type of direct marketing is very difficult to measure. I used to have a business involved in direct marketing. Without a direct response method, it is almost impossible to measure the effectiveness. The secret for Blinkx is to persuade clients and advertising agencies that their technology provides better exposure for the end client. That is probably about good salesmen at Blinkx.

nothing remotely amiss with that and no more "deceptive" than most other advertising which we all come across every day of our lives
even if what you say is true (really?), certainly BLNX's subscribers must be happy enough with the results, for otherwise they would walk away in droves

They may not be so happy if they find out they have been defrauded and have had only say half the exposure that they have paid for. They are happy at present because they think they are getting what they are paying for. Big advertising spenders find it difficult to know the value of what they spend. It is often aggregated. A car maker launching a new model blitz various media and wouldn't know the effectiveness of each type of advertising.

With posted media it is very difficult. You need either a direct response method, such as a redeemable coupon or a lot of analysis. We used to do a lot of statistical analysis to see the uplift due to direct marketing. The problem is that you have to stabilise other forms of advertising to a fixed level while you send out mailings before, during and after the mail shot to measure the benefit. Many companies just can't do that as their advertising budgets are spent for long periods ahead.

It is the same with digital media. The problem is a gift to anyone bent on fraud. Blinkx's subsidiary WAS involved in fraud previously and this is well documented. Edelman is suggesting that the culture still exists and that the fraudulent software is still embedded in the current systems.

If Blinkx is doing this, then you can be sure that others are as well.