With video search set to be the next big growth area BLNX have the software the likes of Microsoft, Google and NewsCorp would love to have.

In fact BLNX have done deals with most of these, the most recent being the UtargetFox deal which has been reported in the USA but not RNS'd in the UK.

Alexa rankings confirm the continued growth in usage as its viral effect spreads:-

http://www.alexa.com/data/details/traffic_details/blinkx.com

The ITN RNS confirms blnx is the best in the market and is growing fast:-

Leading News Organization ITN Extends Advertising Deal with blinkx Based on Proven Campaign Success




blinkx Selected to Power Advertising across ITN Website and Syndication Partner Sites




SAN FRANCISCO, CALIF. - July 2, 2008 - blinkx, the world's largest and most advanced video search engine, today announced that it has won an extension contract that will augment the scope of its advertising partnership with ITN, one of the world's leading news and multimedia content companies. Under the terms of the new agreement, ITN will use AdHoc, blinkx's patented contextual advertising platform for online TV and video, to serve advertisements on the ITN website and its syndication partner sites, including Bebo.




Through AdHoc, ITN has already been effectively monetizing its premium news content on the blinkx.com network for over six months. During this time, ITN achieved a significantly better return, greater search volume, and higher monetization through blinkx than through other syndication partners.




AdHoc uses blinkx's patented speech-to-text transcription and visual analysis technology to understand video content more thoroughly and effectively than any other service today, and can therefore dynamically place the most pertinent advertising against it. The AdHoc platform offers media companies and advertisers a unique value proposition -- video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising.




The confluence of ITN's premium TV content, blinkx's extensive syndication network, and AdHoc's uniquely powerful targeting capabilities was a formula for success. By extending its partnership with blinkx, ITN aims to achieve similar returns by leveraging the AdHoc platform to deliver contextually relevant video advertising on its own website and across its distribution partner sites.




'We're thrilled to be broadening our relationship with ITN,' said Suranga Chandratillake, founder and CEO of blinkx. 'News content is one of the most popular categories of online video and there's clearly a tremendous opportunity for monetization. The success of our partnership with ITN is evidence that the blinkx AdHoc platform is a uniquely powerful solution for online video advertising today.'




'We've been delighted with the results of our partnership with blinkx and are looking forward to implementing the AdHoc technology on our site,' said Nicholas Wheeler, managing director, ITN On. 'blinkx AdHoc has proven that it can achieve significant monetization of our content, effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for our audience.'




As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

How would they know if the results via Blinkx were better or worse than adverts on videos on other sites/systems. That type of direct marketing is very difficult to measure. I used to have a business involved in direct marketing. Without a direct response method, it is almost impossible to measure the effectiveness. The secret for Blinkx is to persuade clients and advertising agencies that their technology provides better exposure for the end client. That is probably about good salesmen at Blinkx.

nothing remotely amiss with that and no more "deceptive" than most other advertising which we all come across every day of our lives
even if what you say is true (really?), certainly BLNX's subscribers must be happy enough with the results, for otherwise they would walk away in droves

They may not be so happy if they find out they have been defrauded and have had only say half the exposure that they have paid for. They are happy at present because they think they are getting what they are paying for. Big advertising spenders find it difficult to know the value of what they spend. It is often aggregated. A car maker launching a new model blitz various media and wouldn't know the effectiveness of each type of advertising.

With posted media it is very difficult. You need either a direct response method, such as a redeemable coupon or a lot of analysis. We used to do a lot of statistical analysis to see the uplift due to direct marketing. The problem is that you have to stabilise other forms of advertising to a fixed level while you send out mailings before, during and after the mail shot to measure the benefit. Many companies just can't do that as their advertising budgets are spent for long periods ahead.

It is the same with digital media. The problem is a gift to anyone bent on fraud. Blinkx's subsidiary WAS involved in fraud previously and this is well documented. Edelman is suggesting that the culture still exists and that the fraudulent software is still embedded in the current systems.

If Blinkx is doing this, then you can be sure that others are as well.

Big advertising spenders find it difficult to know the value of what they spend
i find that very hard indeed to believe (aka i don't believe you for a moment) .... the guys running these big corporate advertising budgets have to show results and that significant expenditure can be justified .... if their advertising does not yield the return expected or even pretty much in line with what they are experiencing elsewhere - of course they use more than one advertising platform! - then questions would be asked PDQ

was Zango acting fraudulently or close to it?
i don't think that has been refuted at all, but if i read correctly, that was sorted out decisively 2/3 or more years ago, so to hang that history on the current set up is no more than slur

viewed objectively, albeit as an amateur, edelman's so-called research and its conclusions look very suspect indeed - e.g. facts selected to create the desired result

one way or another, this story has plenty of legs

Personally, and not really because it has cost me a fair slab, it would give me great pleasure if both edelman and the hedge funds involved were shown to be a bunch of card-sharps and worse .... but then i do not believe that this chap Snowden was altruistically motivated either and the damage he has caused is almost incalculable

The Zango technology was acquired by Blinkx and exist as a subsidiary call Pinball Corp.

i believe the past tense is in order and/or PC is now clean, for assuredly it would have come under the closest scrutiny

The one Spamming around and saying sell at - iii -

Sell - Re: Ben Edelman unfair research
The real haystack


From - iii -
Re: Ben Edelman unfair research
JonJon11

Would I be right in assuming that you are the same haystack who was "chased" from the LSE board for persistent de-ramping, around the time of the recent bear raid?

Not sure why that was posted as I have always posted there and continue to do so.

Here is what I posted

Edelman was attacked by Google for producing unfair research when he showed that Google was favouring itself in search results.

The result is that Edelman has been proved to be right and Google promised only last week to change their search results in order to avoid a huge fine from the EU. Edelman has been correct in other exposures of bad practice & fraud over a number of years

I'm asking
Haystack, explain your interest here

I am a share holder since last week, if you are really interested


Indicators turning

If I HAD to chose between Blinkx and Edelman being right, I would on balance choose Edelman.

who is saying some porkies and is not pies

Last week you said only posting at iii and MAM, now turns out at LSE also.

not answer about interest Haytack
telling porkies like Edelman, guilty as charge I would say

panto
I am interested for lots of reasons. I used to own a software company (now retired mostly). This tends to make me interested in things like Blinkx. I can easily see how there are possibilities for fraud. In fact the possibilities are so varied and numerous that I would be amazed if it was not happening within companies similar to Blinkx. I used to trade shares in companies like this one, so I am interested from that point of view. It is also fascinating to watch and read the conspiracy theorists. It is turning out to be a gripping story. I have my own view based on some research and experiments. I have thought that this is a dangerous stock for the last three years or so.

Galactica
I post on ADVFN as well.

stop getting overexcited chaps ...... the question is not about you or hays, but rather a question of the probity of edelman's report and the integrity of BLNX management and its systems

as it stands, there are reasonable arguments on both sides, neither of which are proven .... however, it is certain that the market does not like uncertainty, so while everything is batted back and forth, considerable volatility should be expected

Your comments are pointing to be short, mainly on saying sell at iii or de-ramping at LSE
is that the case?
come clean, instead of the going around on post 5407

panto
No. I am not short. I did not say sell. The posting system allows you to choose an opinion. Sell is closest to my opinion. I can't say I actually care one way or the other. I suppose it is the same as when posters choose buy, but no one complains about that choice.

As cynic says, it is not about the posters. It is about what is really happening. The only value of posts here and on other BBs is that the posting of information and opinions help clarify one's view or it should.

Of course, almost everyone on a stock thread is long and tend to post and want to read positive comments on their favourite stock. Any negative comments attract plenty of abuse etc. This shows how bad it is to get so personally involved in a stock. The negative comments are often just as likely to be correct. Long poster don't want adverse comments to stop their stocks rising. They just want lots of reasons for it to rise.

Blinkx is a typical high risk tech stock where holders congratulate themselves on buying and justify the success of the company because the price is rising.

Is panto another Master RSI handle???????????????????????????????????????

I think it is short for pantomime horse.

Ahhhhhh so it is Master RSI then.