Gone long here today. System pick churned out last night. chart to follow.

http://www.investegate.co.uk/Article.aspx?id=201105310700214782H

Entertainment One Ltd.

Fisher-Price appointed as US Toy Partner for Peppa Pig

Entertainment One Ltd. (LSE: ETO), the international entertainment group, is pleased to announce that it is working with leading toy manufacturer Fisher-Price (a subsidiary of Mattel Inc) as the Company's partner in the United States for Peppa Pig to develop a comprehensive toy line based on the animated pre-school TV series.

ITV has scrapped its plan to buy Entertainment One (eOne), the maker of Peppa Pig, after its initial approach was rejected as undervaluing the company.

The broadcaster said it had a “clear view of the value of the business” and that it “appears this value is different to the level at which the board of eOne would currently engage in a more formal process”.

ITV proposed a takeover of eOne at 236p per share a fortnight ago as the latest stage of its plan to bulk up its production business.

Shares in eOne tumbled more than 14pc on ITV’s withdrawal, to 215p. ITV’s own shares spiked nearly 2pc.