I think this stock is a bargain and should easily double from here.but don't just take my word for it Conrad Windam from lemming investor wrote this:


21st July 2004

The Eagle has left the nest, and plenty of feathers have been ruffled as a result. I am of course talking about the adverse departure last week of Simon Eagle, former Chairman and Director of SP Holdings. Eagle departed his position with the company through mutual consent, due to his misdemeanours elsewhere in the city. The knee-jerk reaction that the city always affords such situations has unduly affected SP Holdings, thus creating an opportunity that investors might wish to look closer at.

SP Holdings is a below the line marketing services group providing a range of services to the sports, entertainment, leisure and retail sectors across Europe, Asia, and South America. The companys client list boasts such names as the BBC, Tesco, JVC, Leeds Utd FC, Nationwide, and BAR F1, not bad for a company the size of SP Holdings.

On 5th July the company announced a major licensing agreement with Manchester United Merchandising Ltd, the clothing and fashion subsidiary of the worlds most valuable football club brand, Manchester United FC. The master licence will initially run for four years and is expected to generate a profit of 3 million over the period to the company. The profit of 750k per annum from this deal alone more than supports the current market capitalisation of 6.34 million.

Interim Results for the period ended 30th April are due for release on Friday, 23rd July. Having spoken with a director at SP Holdings I can confirm that the company remains perfectly happy at reaching the forecasts from house broker Seymour Pierce.

The forecasts from Seymour Pierce in their note dated 5th March anticipate EPS of 0.97p for the current year, rising to 2.89p in 2005. The figures suggest that the company trades on a current PE of 18.5 falling to 6.22 in 2005. I believe therefore that the price is far too low, especially considering that these forecasts were compiled before the major licensing deal with Manchester Utd Merchandising Ltd. I understand that Seymour Pierce will be updating these figures next week.

Simon Eagles holding in the company has been placed with institutions at a disappointingly low price of 12p. Whilst investors have been dissatisfied with the price that institutions have been able to pick up stock at, it does strengthen the shareholder base with further commitment to the company from institutions. Furthermore the serial investor David C. Newton has taken the opportunity to increase his stake in the company to 6.25%.

I should declare that I brought stock in the company this week at 17.5p. I believe that there are no concerns with how the company is trading, and that the recent complications surrounding the departure of Simon Eagle have created an interesting opportunity for shareholders. The directors themselves purchased shares at 19.5p in March.

The companys website is www.spholdings.co.uk

SPD SPORTS DIRECT

Absolutely BRILLIANT results...

http://www.investegate.co.uk/Article.aspx?id=201210240700053712P

Dave Forsey, Chief Executive of Sports Direct International plc, said:



"The Group has continued to deliver strong growth through the second quarter, especially within the UK Sports Retail division where sales and margins benefited from the London Olympics and an excellent 'back to school' period.



"Since the end of September trading has remained equally strong and the Board is therefore confident of reaching the full year targeted "super stretch" underlying EBITDA of £270m (before the charge for the bonus share schemes)."



The Company will announce its Interim Results for the 26 weeks ending 28 October 2012 on Thursday 13 December 2012.

BRIEF-Sports Direct sales up 18 pct, sees strong trading24 Oct 2012 - 07:07

LONDON, Oct 24 (Reuters) - Sports Direct International PLC : * Group total sales for nine weeks ending 30 September were up 18.0% to £402.7M (2012: £341.3M) * Gross profit was up 21.7% to £167.4M (2012: £137.6M). * Since the end of September trading has remained equally strong * Board is confident of full year targeted "super stretch" underlying EBITDA of £270M ((London Equities Newsroom; +44 20 7542 7717)) ((For more news, please click here [SPD.L]))

UPDATE 1-Sports Direct cashes in on Olympic fever 24 Oct 2012 - 07:38

* Sales for 9 weeks to Sept 30 up 18 pct to 402.7 mln stg * Gross profit up 21.7 pct to 167.4 mln stg * Says trading since Sept has remained strong * Board confident of FY earnings target (Adds details) LONDON, Oct 24 (Reuters) - Britain's biggest sporting goods retailer Sports Direct reported an 18 percent rise in recent sales as customers caught London Olympics fever and kitted out children for a return to school. The group, which owns Sports Direct.com and Lillywhites stores as well as brands such as Slazenger, Lonsdale and Dunlop, said on Wednesday group total sales in the nine weeks to September 30 had risen to 402.7 million pounds ($642 million), up from 341.3 million pounds a year ago. Gross profit in the period rose 21.7 percent to 167.4 million pounds, with the firm adding that trading since September had remained strong. Sports retail sales grew 16.8 percent to 344.7 million. Retailers across Britain are generally struggling as consumers' disposable incomes are squeezed by rising prices, muted wages growth and government austerity measures. Sports Direct has, however, coped well, benefiting from the woes of its rivals, its value offer, a growing internet presence, highly motivated staff due to a lucrative bonus scheme and European expansion. In October the firm bought 20 stores and nearly all the stock of rival JJB Sports after it fell into administration and closed the bulk of its stores, axing 2,200 jobs in the process. The group is targeting for 2012-13 underlying earnings before interest, tax, depreciation and amortisation (EBITDA) of 270 million pounds, before a charge for bonus share schemes. Shares in the firm, controlled by billionaire Newcastle United soccer club owner Mike Ashley, closed at 404 pence on Tuesday, up 74 percent on a year ago, valuing the business at around 2.5 billion pounds. ($1 = 0.6274 British pounds) (Reporting by Neil Maidment; editing by Kate Holton) ((neil.maidment@thomsonreuters.com)(+44)(0)(207 542 2292)(Reuters Messaging: neil.maidment.thomsonreuters.com@reuters.net)) Keywords: SPORTSDIRECT/

SPD

http://www.proactiveinvestors.co.uk/companies/market_reports/49504/company-snapshot-including-home-retail-sports-direct-national-express-sound-oil-fastnet-oil-gas-mariana-resources-0000.html

24 Oct Sports Direct... SPD Seymour Pierce Buy 401.65 404.00 420.00 420.00 Retains

24 Oct Sports Direct... SPD Oriel Securities Buy 399.75 404.00 - 480.00 Reiterates

480p SP target.

SPD Sports Direct.


Broker note out this morning

26 Oct Sports Direct... SPD Citigroup Buy 0.00 406.00 380.00 470.00 Retains

470p SP target.

Sports Direct International (LON:SPD)

Yesterday, Sports Direct International issued a pre-close trading update prior to its half year end on 28th October 2012. During the nine week period ending 30th September 2012, total group sales climbed 18% y-o-y to £402.7m and gross profit increased 21.7% y-o-y to £167.4m. Top line growth was driven by increased sales from Premium Lifestyle division (up 43% y-o-y) and Brands division (+18.9% y-o-y). Revenues at Sports Retail division grew 16.8% over the previous year. Gross profit of Sports Retail division was up 20.5% y-o-y to £142.8m; while that for Premium Lifestyle and Brands division grew by 18.8% and 33.9% to £7.6m and £17.0m, respectively. The Brands division included sales from Firetrap wholesale division. The Board was confident of meeting the full year target EBITDA of £270m, before all bonus share schemes.

Our view: Sports Direct International delivered robust performance in the second quarter, backed by the UK Retail sales division where demand was majorly driven by the London Olympics and “back to school” period. The group continue to invest in newer geographies along with the developments carried out at existing locations. For FY 2013, the company aims to add 10 to 15 new stores and enter three to five new territories. In line with the above, eight new stores in Hungary, Belgium, Slovenia and France have already been opened in Q1 2013 further strengthening its position in Europe. Given its solid multichannel offerings, and highly competitive pricing coupled with long-term expansion plans, we maintain our buy rating for this company.


http://www.proactiveinvestors.co.uk/columns/hb-markets/11021/hb-markets-breakfast-today-including-rathbone-brothers-reckitt-benckiser-and-sports-direct-11021.html

SPD Sports Direct

Review of Brokers SP Targets....

Looks very Bullish.

Date Company Name Broker Rec. Price Old target price New target price Notes

06 Nov Sports Direct... Seymour Pierce Buy 396.65 420.00 Retains
26 Oct Sports Direct... Oriel Securities Buy 396.65 480.00 480.00 Reiterates
26 Oct Sports Direct... Citigroup Buy 396.65 380.00 470.00 Retains
25 Oct Sports Direct... HB Markets Buy 396.65 - - Reiterates
24 Oct Sports Direct... Panmure Gordon Buy 396.65 350.00 450.00 Retains

NORWICH & PETERBOROUGH BUILDING SOCIETY

Chance to top up here.

Results Dec 13th.

23 Nov Sports Direct... SPD Seymour Pierce Buy 0.00 399.70 - - Retains

SPD SPORTS DIRECT

Up to date concensous broker BUY figures.

My local SPD says its busier than its
ever been?.........

not borne out in the SP here at the moment.

results early december.

Date Company Name Broker Rec. Price Old target price New target price Notes

23 Nov Sports Direct... Seymour Pierce Buy 376.45 - - Retains
26 Oct Sports Direct... Oriel Securities Buy 376.45 480.00 480.00 Reiterates
26 Oct Sports Direct... Citigroup Buy 376.45 380.00 470.00 Retains
24 Oct Sports Direct... Panmure Gordon Buy 376.45 350.00 450.00 Retains
15 Oct Sports Direct... Goldman Sachs Conviction Buy 376.45 430.00 600.00 Upgrades


NORWICH & PETERBOROUGH BUILDING SOCIETY

Goldman sachs with a 600p SP target.

Added earlier.

Flag on chart.

Some interesting recent articles that seem to have been missed.

His Sports Direct empire got massive publicity and coverage when he did this at Newcastle Utd FC and with St James park. Then he did a commercial deal with Wonga.com to change it back plus get them onboard with sponsorship and a big paycheque. Got even more free publicity into the bargain. Can lightning strike twice for Mr Ashley.

http://www.scotsman.com/sport/football/sfl-division-three/mike-ashley-seeks-naming-rights-to-ibrox-1-2666287

AND

Another prime article that appears to have missed this bulletin board.

Looks like Mr Ashley and the Sports Direct Board are intent on pushing forward with moving upmarket with negotiations according to the Telegraph apparently ongoing with House of Fraser.

Probably a good and less expensive route to market for concessions in the stores and a quick expansion route for the premium lifestyle division of Sports Direct - namely Cruise, Van Mildert and Flannels and it would position their offerings at the higher value niche end of the market. Looks like House of Fraser have some 60 Department stores. Mentions potentially news in a couple of weeks which may roughly coincide with the next trading statement which is due on the 13th December.

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9702069/Ashley-eyes-House-of-Fraser-stake.html

http://en.wikipedia.org/wiki/House_of_Fraser

SPD SPORTS DIRECT....

Note just out.

06 Dec Sports Direct... SPD Citigroup Buy 391.35 389.60 470.00 470.00 Retains

SP TARGET 470p.

Soccer club Rangers aims for $44 mln in share sale05 Dec 2012 - 17:58

By Keith Weir LONDON, Dec 5 (Reuters) - Scottish soccer club Rangers is aiming to raise up to 27 million pounds ($44 million) when it returns to the stock market this month, the club said on Wednesday. The funds would help to support the recovery of Rangers, who have been Scottish champions a record 54 times. They are now playing in the lowly fourth tier of the Scottish game after their former parent company collapsed earlier this year. Rangers disclosed that Mike Ashley, who owns English Premier League soccer club Newcastle United and controls retail chain Sports Direct , has a stake of almost 9 percent in the club as part of its new ownership team. Ashley's stake will be diluted to 5.2 percent after the listing on the London Stock Exchange's junior AIM market where trading is expected to begin on Dec. 19. Chief Executive Charles Green will remain the largest shareholder with 8.67 percent. The club said it anticipated a market capitalisation of around 50 million pounds upon flotation. The details were given in a document filed as part of the process leading up to the market launch. Rangers was previously listed on the PLUS Stock Exchange but the shares were suspended in January. The company went into administration in February and was subsequently liquidated. Rangers now tops the Scottish third division but it will take the club at least three years to return to the Scottish Premier League and resume its rivalry with fellow Glasgow club Celtic. A number of British soccer clubs joined the stock market in the 1990s but investors were wary of putting money into teams whose fortunes were tied to sporting success and many have since delisted. Manchester United , English champions a record 19 times, returned to the stock market when it listed in New York in August, valuing the club at $2.3 billion at the time. Priced at $14, the shares now trade at $13.12. ($1=0.6209 British pounds) (Editing by Greg Mahlich) ((keith.weir@thomsonreuters.com)(020 7542 8022)(Reuters Messaging: keith.weir.reuters.com@reuters.net)) Keywords: SOCCER RANGERS/

SPD Sports Direct.


Chart and TA postion here at SPD
looking very bullish leading up to
next weeks results.

Could do with a bit more volume
but expect to get that as we home
in on results day.

SPD SPORTS DIRECT

07 Dec Sports Direct... SPD Oriel Securities Buy 398.40 397.00 480.00 480.00 Reiterates

SP TARGET 480p.

SPD SPORTS DIRECT

WOW THIS IS A BIGGY. YOU SAW
IT HERE FIRST.

07 Dec Sports Direct... SPD Goldman Sachs Conviction Buy 395.65 397.00 600.00 600.00 Retains

CONVICTION BUY 600p SP TARGET.