paulmasterson1
- 19 Aug 2005 11:23
From Cazenova just now .... DYOR .... but quick :)
WPP - upgrade to OUTPERFORM - interims due 26 Aug which we expect to be strong, reflecting gd Q2 fig's already reported by peers. We see potential for EPS upgrades of up to 5%-10% N/T (combination of top line, margin & US$). L/T we expect EPS growth of up to 17%-18% pa before maturing at 11%-12% pa. Key risks are (1) further M&A (2) prem valuation (17.1x 06 EPS before any upgrade), representing a 31% prem to UK mkt & 33% to UK media sector. Despite this we still believe it has room to outperform. Our DCF valuation gives 760p, 28% upside from here.
cynic
- 15 Jan 2008 16:16
- 69 of 155
chart sure indicates that, unlike the header's view, WPP is worth a lot LESS!
if someone has last week's Shares Mag, i think WPP may have had a mention in there.
If so, please can you publish comment here
cynic
- 15 Feb 2008 12:10
- 70 of 155
never did short WPP at the time, but with sp teasing down through 25 dma, this may not be a bad time to do so
cynic
- 15 Feb 2008 12:23
- 71 of 155
have decided it's quite a good bet and acted accordingly, not just because the markets are weak, but because traditional advertising is coming under ever greater pressure from the internet and, as already stated, in tight times, advertising is the first area to be cut
cynic
- 28 Feb 2008 11:30
- 72 of 155
WPP figures are out tomorrow and i know somewhere reckoned they would be good and there may arguably a bonus courtesy of the Olympics ..... however, as i mentioned above, in a recession, advertising is one of the first casualties and traditional advertising, the backbone of WPP, is coming under ever-increasing pressure from the internet
WPP's trading forecast rather than the historic will be what drives sp tomorrow
stroreysj
- 28 Feb 2008 11:47
- 73 of 155
That may well be the case but WPP have a big presence in Asia and the US and advertising is expected to hold up with the olympics and the presidential race. I have no doubt that you are right in the long run but not convinced it will hit next years earnings to take a hit in the results tomorrow
BAYLIS
- 28 Feb 2008 18:35
- 74 of 155
That peak in 2007 780p was for the 2008 oympics.take your money. NEXT peak will be 2011 for 2012 oympics.
cynic
- 28 Feb 2008 19:01
- 75 of 155
we'll know who is right and who is wrong early tomorrow!
stroreysj
- 29 Feb 2008 02:57
- 76 of 155
Im the nervous one. Not comfortable to be on the opposite side of a legend like cynic. I sense some pain coming, fortunately only 5 quid a point so hopefully it wont hurt that much, although running losses in Oil shorts now well in the thousands so it hasnt been the best of months and the losses are still mounting
cynic
- 29 Feb 2008 07:30
- 77 of 155
i'm just a legendary tosser! .... having seen the headline, it very much looks that you were right and i wrong
stroreysj
- 29 Feb 2008 07:55
- 78 of 155
Not at all your more right than wrong. re WPP ive given up anticipating the mkt but the results did look good
cynic
- 29 Feb 2008 08:07
- 79 of 155
anyway, have closed my short as on balance, i think the analyst comment will be more positive than not ..... suffered a modest loss, but much less than i feared and certainly only half what it would have been just a day or two ago
stroreysj
- 29 Feb 2008 08:16
- 80 of 155
it looks like we are both out of the money as loosing on the spread. As far a things go its a none event
cynic
- 29 Feb 2008 11:29
- 81 of 155
hindsight says i should have left that short running, though common sense prevailed!
stroreysj
- 03 Mar 2008 08:50
- 82 of 155
certainly not looking too good at the moment. I came in on Friday night and found it had turned red. You cant beat the market, ill keep the long open until the end of March and hope it will bounce back.
cynic
- 03 Mar 2008 09:53
- 83 of 155
dangerous logic in today's markets .... just as i deemed it prudent to cut my short when it seemed to be going the wrong way after the results, suggest you watch very carefully indeed and jump ship as necessary
stroreysj
- 03 Mar 2008 15:03
- 84 of 155
Its oil im worried about . One of my shorts on brent is at 98 dollars ..It is defying the laws of gravity
cynic
- 25 Apr 2008 10:59
- 85 of 155
clunk!
weak figures and sp has plummeted ...... may still be worth a short
cynic
- 30 Oct 2008 11:20
- 86 of 155
after this morning's horrid figures and prognostication for 2009, the 20p rise can surely only be attributed to bear closing as they take profits ..... if you read the entry on NewsWatch here, you'll undersatnd why i maintain this is a good shorting opportunity, even if sp is slowly slipping as i write
cynic
- 13 Nov 2008 16:28
- 87 of 155

Gausie
as you know, i am really just a total dickhead, but the way i read it, once sp had firstly broken strongly through the old low of about 470 and then failed to hold the recovery from 430 and again 320, it looks like one-way traffic for the moment, especially if 320 breaks down too.
WPP has already admitted that 2009 will be tough in the extreme, and though i may well be wrong, i don't think they are particularly strong in digital advertising which is where all the new money is going.
further, digital advertising is still holding up well whjile traditional tanks
Gausie
- 14 Nov 2008 12:10
- 88 of 155
Cynic
Thanks for the heads up - but this one isn't for me. Good luck.
G