From the Blue Index blog

Dont bet on Ladbrokes
May 15th, 2009

Shares in bookmaker Ladbrokes (LAD) were looking like a good recovery play up to this morning, having regained over 50% of their value after the October low of 133p last year

But this morning, Ladbrokes reported a 34% slump in profits for the first four months of 2009. Profits from big spending high rollers tumbled to just GBP25m from GBP40m in 2008, with punters enjoying a particularly good Cheltenham Festival in March. These abnormal gross win margin levels, increased free bets and unfavourable cost phasing in eGaming against the previous year resulted in the profits slump, although CEO Chris Bell was at pains to point out the rate of decline is not representative of our expectations for the year, and he said the decline has already given way to more normal trends in May. And overall, added Chris Bell, the general resilience of the business and strong cost controls gives us confidence in the outturn for the full year.

But brokers Noble, Shore Capital and Daniel Stewart all see the results as disappointing and weaker than expected, particularly given that results at rival William Hill are strong and in stark contrast

Full transcript here
http://blog.blueindex.co.uk/2009/05/dont-bet-on-ladbrokes/

Careful with this one CC. I saw a broker note yesterday saying that LAD were probably going to suffer if the WMH / 888 takeover goes ahead.

Who knows Harry, broker notes mixed at best. Got a tight stop anyway.:0)

There is a negative article in Shares Mag apparently.

And Chris - so we've heard! :-))

Negative article in Shares Mag? Now there is a cast iron buying signal if ever i saw one. :0)

Taken profits here (like watching paint dry) @ 120.41 + 5.28.

Well the WMH/888 takeover didn't take place. LAD sp severe headache banging constantly against resistance. Preliminary results 26th Feb. Left a limit buy on spreads @ 124p tight stop if filled.

bought in @112 no exceptional profit,in results , divi up s/p to go past 130 if so.

Well timed exit Chris (post 86)
2517

Afraid so George. Could have to wait awhile before limit buy filled.

Getting closer to my limit buy. Thinking perhaps may spike in conjunction with WMH tomorrow if their results are received positively, not holding my breath. But who knows?

Could go either way tomorrow.

Ladbrokes announces 60 betting-shop closures - profits drop

midnight - All doom and gloom for LAD yet up 5.25% today, go figure as the yanks say :0)

Feb 26:
Panmure Gordon: Hold - TP: 135p
Numis; Reduce - TP: 100p
JP Morgan: Underweight - TP:110p

I'll take any spike that's going tomorrow :0)

I'm with PG, don't like the look of the other 2.
2517

Still waiting :0)

Feb 27:
Canaccord: Hold - TP: 115p
Barclays: Equal Weight - TP: 122p
Deutsche Bank; Hold - TP: 112p
JP Morgan: Undewrweight - TP: 110p

sold small profit @ 1 1 8