I think this stock is a bargain and should easily double from here.but don't just take my word for it Conrad Windam from lemming investor wrote this:


21st July 2004

The Eagle has left the nest, and plenty of feathers have been ruffled as a result. I am of course talking about the adverse departure last week of Simon Eagle, former Chairman and Director of SP Holdings. Eagle departed his position with the company through mutual consent, due to his misdemeanours elsewhere in the city. The knee-jerk reaction that the city always affords such situations has unduly affected SP Holdings, thus creating an opportunity that investors might wish to look closer at.

SP Holdings is a below the line marketing services group providing a range of services to the sports, entertainment, leisure and retail sectors across Europe, Asia, and South America. The companys client list boasts such names as the BBC, Tesco, JVC, Leeds Utd FC, Nationwide, and BAR F1, not bad for a company the size of SP Holdings.

On 5th July the company announced a major licensing agreement with Manchester United Merchandising Ltd, the clothing and fashion subsidiary of the worlds most valuable football club brand, Manchester United FC. The master licence will initially run for four years and is expected to generate a profit of 3 million over the period to the company. The profit of 750k per annum from this deal alone more than supports the current market capitalisation of 6.34 million.

Interim Results for the period ended 30th April are due for release on Friday, 23rd July. Having spoken with a director at SP Holdings I can confirm that the company remains perfectly happy at reaching the forecasts from house broker Seymour Pierce.

The forecasts from Seymour Pierce in their note dated 5th March anticipate EPS of 0.97p for the current year, rising to 2.89p in 2005. The figures suggest that the company trades on a current PE of 18.5 falling to 6.22 in 2005. I believe therefore that the price is far too low, especially considering that these forecasts were compiled before the major licensing deal with Manchester Utd Merchandising Ltd. I understand that Seymour Pierce will be updating these figures next week.

Simon Eagles holding in the company has been placed with institutions at a disappointingly low price of 12p. Whilst investors have been dissatisfied with the price that institutions have been able to pick up stock at, it does strengthen the shareholder base with further commitment to the company from institutions. Furthermore the serial investor David C. Newton has taken the opportunity to increase his stake in the company to 6.25%.

I should declare that I brought stock in the company this week at 17.5p. I believe that there are no concerns with how the company is trading, and that the recent complications surrounding the departure of Simon Eagle have created an interesting opportunity for shareholders. The directors themselves purchased shares at 19.5p in March.

The companys website is www.spholdings.co.uk

SP getting hot now after that G Sachs 600p sp target which represents a 50% upgrade.

http://www.scotsman.com/news/golden-olympics-helps-sports-direct-1-2683085

ZAK MIRS take.......

http://www.tradersown.co.uk/magazine/read/sports-direct-international-spd-new-leg-higher_1103.html

IC Week Ahead Comment

Afters snapping-up 20 JJB Sports stores following that struggling retailer's slide into administration, Sports Direct (SPD) should have good news to report with its half-year figures on 13 December. Not only has JJB's demise removed a rival, but it has also allowed Sports Direct to grab market share. The Olympics has delivered a boost, too, with management having reported in October that that the group had continued to deliver strong growth throughout the second quarter, especially within its UK sports retail division. In fact, the group's total sales for the nine weeks ending 30 September rose by an impressive 18 per cent, with premium lifestyle range sales having jumped by 43 per cent. Broker Oriel Securities expects full-year adjusted EPS of 24.1p (2012: 16.8p).

SPD Sports Direct.


Chart breakout has occured today.....

Brilliant results BEAT EXPECTATIONS.....

13th December 2012

Sports Direct International plc

("Sports Direct", "the Group" or "the Company")



Interim Results

For the 26 weeks to 28 October 2012







2013 H1
2012 H1





£m
£m



Group revenue
1,088.9
888.6
+22.5%

UK Sports Retail(1)
796.9
674.7
+18.1%

International Retail
90.6
81.3
+11.4%

Premium Lifestyle
56.1
22.4
+150.4%

Brands
106.9
92.4
+15.7%

Group gross margin
41.2%
41.5%
-30 bps

UK Sports Retail
42.3%
42.2%
+10 bps

Underlying EBITDA (pre share schemes costs)(2)
163.2
139.2
+17.2%

Underlying profit before tax (PBT) (2) (3)
125.1
99.0
+26.4%

Reported profit before tax
125.2
100.3
+24.8%

Underlying earnings per share(2) (3)
16.05p
12.38p
+29.6%

Reported earnings per share
16.07p
12.54p
+28.1%






Key highlights

· Group Revenue up 22.5% to £1,088.9m with significant growth across all divisions

· Sports online sales growth of 54% - now representing 12.5% of total Sports Retail sales (2012 H1: 9.5%)

· Group Underlying EBITDA up 17.2% to £163.2m (2012 H1: £139.2m)

· Underlying free cash generation of £143m

· Opened in four new European countries

· Acquisition of the Flannels Group for the Premium Lifestyle division

· Invested in inventory and acquisitions while maintaining a strong balance sheet

· Phase 2 of the Shirebrook expansion now fully operational

http://www.investegate.co.uk/sports-direct-intl.-(spd)/rns/interim-results/201212130700104193T/

UPDATE 1-Sports Direct profit lifted by sporting summer13 Dec 2012 - 07:28

* Group underlying EBITDA up 17.2 pct to 163.2 mln stg * Says confident of reaching year underlying EBITDA target * Increases EBITDA targets for 2014 and 2015 (Adds details) LONDON, Dec 13 (Reuters) - Britain's biggest sporting goods retailer Sports Direct said a successful London Olympics helped boost its first-half profit by 17 percent, giving it confidence to increase its profit targets for 2014 and 2015. The group, which owns Sports Direct.com and Lillywhites stores as well as brands like Slazenger, said underlying earnings before interest, tax, depreciation and amortisation (EBITDA) and before the costs of an employee bonus share scheme were 163 million pounds ($263 million) in the 26 weeks to Oct. 28. That compared with 139.2 million posted in the same period a year ago. The group is targeting for 2012-13 underlying EBITDA of 270 million pounds, before a charge for bonus share schemes. First-half revenue rose 22.5 percent to just over 1 billion pounds, with sales helped by a sporting summer that included the European soccer championship and a strong showing from Britain at the Olympic Games. The group said that based on its strong performance it would increase its underlying EBITDA targets for the next two financial years from 290 million pounds to 310 million in 2014, and from 340 million pounds to 360 million in 2015. While many UK retailers have struggled as consumers grapple with rising prices and muted wage growth, heavy discounter Sports Direct has coped well, benefiting from the woes of its rivals, a growing internet presence, highly motivated staff due to a lucrative bonus scheme and European expansion. In October the firm bought 20 stores and nearly all the stock of rival JJB Sports after it fell into administration and closed the bulk of its stores. [ID:nL6E8L1MRF] Shares in Sports Direct, controlled by Newcastle United soccer club owner Mike Ashley, closed at 409.3 pence on Wednesday - double that of a year ago - valuing the business at almost 2.5 billion pounds. ($1 = 0.6205 British pounds) (Reporting by Neil Maidment; editing by Keith Weir) ((neil.maidment@thomsonreuters.com)(+44)(0)(207 542 2292)(Reuters Messaging: neil.maidment.thomsonreuters.com@reuters.net)) Keywords: SPORTSDIRECT/

The group said that based on its strong performance it would increase its underlying EBITDA targets for the next two financial years from 290 million pounds to 310 million in 2014, and from 340 million pounds to 360 million in 2015. While many UK retailers have struggled as consumers grapple with rising prices and muted wage growth, heavy discounter Sports Direct has coped well, benefiting from the woes of its rivals, a growing internet presence, highly motivated staff due to a lucrative bonus scheme and European expansion

RESEARCH ALERT-Sports Direct: Seymour Pierce raises target price13 Dec 2012 - 08:21

Dec 13 (Reuters) - Sports Direct International PLC : * Seymour Pierce raises target price to 440p from 420p; rating buy For a summary of rating actions and price target changes on European companies: Reuters Eikon users, click on [RCH/EUROPE] Reuters 3000Xtra users, double-click [RCH/EUROPE] Reuters Station users, click .1580 ((Bangalore Newsroom +91 80 4135 5800; within U.S. +1 646 223 8780))

SPD Sports Direct

13 Dec Sports Direct... SPD Oriel Securities Buy 405.20 409.30 480.00 480.00 Reiterates

SP TARGET 480p.

Web sales underpin strong results for Sports Direct International
Date: Thursday 13 Dec 2012


Internet sales played an increasing role in driving up revenue at sports clothing retailer Sports Direct International over the six months to October 28th.

In the group’s interim results published on Thursday, group revenue rose 22.5% to £1,088.9m with significant growth across all divisions.

Sports online sales rose 54% and now represent 12.5% of total sports retail sales compared to 9.5% in the first half of 2012.

Group underlying earnings before interest, tax, depreciation and amortisation (EBITDA) rose 17.2% to £163.2m, up from £139.2m in the first half of 2012.

In addition to opening outlets in four new European countries, the group also acquired the Flannels Group for its Premium Lifestyle division.

Dave Forsey, Chief Executive Officer of Sports Direct International, commented: “The first half has been another record period for Sports Direct with the London 2012 Olympics and Paralympics playing a significant part in the Group's strong results. There is no doubt that Team GB's outstanding performance has helped increase the awareness and popularity of sport across the UK, and that we have maintained our position as the consumers' champion.

"The group continues to deliver growth across its divisions and we have maintained our investment in margin, inventory and extra group marketing, while also investing for future growth, particularly in our International and e-Commerce divisions.

"As stated in October, the board remains confident of reaching our full year targeted underlying EBITDA of £270m before the charge for the Bonus Share Schemes."

MF

http://www.digitallook.com/news/20564131/Web_sales_underpin_strong_results_for_Sports_Direct_International.html?&username=&ac=

Broker Oriel Securities says BUY Sports Direct International (SPD LN) with a 480p price target. Says interims reflect a strong H1 and show that reinvestment remains and ongoing policy. More cost is being put into distribution and stores. which augurs well for future growth. Such is management's confidence that it has upgraded 2013-15 EBITDA targets again.

Gone long on SPD Sports Direct, Interims on 21st of February, chart broke out yesterday still cheap and should get a ride up to results.

Broker BUY ratings......

Date Company Name Broker Rec. Price Old target price New target price Notes

05 Feb 13 Sports Direct... Seymour Pierce Buy 428.70 440.00 - - Retains
04 Feb 13 Sports Direct... Oriel Securities Buy 428.70 480.00 480.00 Reiterates
04 Jan 13 Sports Direct... Seymour Pierce Buy 428.70 - - Retains
18 Dec 12 Sports Direct... Goldman Sachs Conviction Buy 428.70 600.00 570.00 Reiterates
14 Dec 12 Sports Direct... HB Markets Buy 428.70 - - Reiterates
13 Dec 12 Sports Direct... Panmure Gordon Buy 428.70 450.00 450.00 Retains

N@P B Society.

08 Feb Sports Direct... SPD Seymour Pierce Buy 433.60 432.80 - - Retains

RNS sp down 6% following MASH share sale.

Sports Direct rethinks founder's payout, pays staff bumper bonus

LONDON | Thu Jul 18, 2013 11:53am BST
(Reuters) - Sports Direct (SPD.L), Britain's biggest sporting goods retailer, scrapped plans to pay its billionaire founder Mike Ashley a bonus worth some 60 million pounds on Thursday, saying it would look for other ways to reward him for its rapid growth.

Ashley, who founded the company in 1982, has not taken a salary since Sports Direct floated in 2007, during which time its share price has doubled. He has also provided significant free advertising for it through his ownership of English Premier League football club Newcastle United.

Espirito Santo Execution Noble Buy 628.00 500.00 685.00 Reiterates

N+1 Singer Hold 628.00 475.00 475.00 Reiterates

SportsDirect to Join FTSE
http://valueshare.co.uk/current-portfolio/sportsdirect/sports-direct-international-set-join-ftse-big-league/284/

The chart looks close to 'make your mind up time'.