3D effect boosts Cineworld
By Jamie Nimmo August 15 2013, 10:13am
3D films have proved a popular viewing choice for children3D films have proved a popular viewing choice for children
A string of 3D Box Office hits boosted ticket sales at Cineworld (LON:CINE) in the first half of 2013.
Britain’s biggest cinema operator said that even though there were fewer films in 3D, which are more expensive to view, they made up 30.5% of ticket sales, compared with just 18.5% last year.
"Les Miserables", "Iron Man 3", and "Star Trek: Into Darkness" all featured in 3D as demand picked up for the viewing choice.
“Film studios are becoming increasingly adept in discerning the genre and target audience of 3D films and the quality of 3D film product remains critical,” said chief executive Stephen Wiener.
Box office sales at Cineworld rose 10.5% to £131mln thanks to a 4.7% increase in the average ticket price to £5.39, which was largely due to the 3D effect.
Stripping out the acquisition of indie operator Picturehouse, which it snapped up for £47mln in December, profits were £17.9mln, in line with analyst estimates.
Cineworld’s profits rose from £13.3mln to £16.5mln in the first half, which led the company to raise the interim dividend by 7.9% to 4.1p.
Wiener said a strong current line-up at cinemas, including "Despicable Me 2", "Monsters University", and "The Wolverine", should help the company meet its full-year targets.
Shares added 2.5p to stand at 397p each.