ITV must now be a bargain. The current team clearly are an issue but you'd think the big American companies would recognise the bargain.

The yield is also high and can be reinvested. That really does limit the down side. You can even win here if it drops further!

splat, looks like the markets in general are ready to close down for the bank Holiday weekend. Always happens in august a fall off in general.

Not going to be panicked here. Just hold and wait.

indeed gf, trouble is, when they all come back, I wonder if a fair amount of profit-taking will ensue before the run-up to Xmas. After all, there is a considerable amount of profit to take from the last few months!

whoops!

Still in the uptrend channel though splat. A fall below 46p would see us break the channel floor. So im taking mi chances and holding firm at the moment.

likewise gf, in fact I've added down in the dip :)

decided it's safer and indeed productive to trade these shorter term instead as there's plenty of movement intraday - still on the long side though...

I'm in for a few.

Good timing Dil, looks like we are reverting back to an uptrend.

This is more like it a cracking day.

I think we have a breakout on our hands here gf , thanks for bringing these to my attention.

Cheers

Yep going well again.

Missed this broker note..

08-Sep-09 ITV ITV Citigroup Buy 57.45p 55.00p 60.00p Reiteration

60p price target.

53P

Post auction 55.05p!

News now on BBC website:

Should be good for the stock starting tomorrow.

http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

TV product placement 'approved'

The change could help ITV profit more from hits such as Britain's Got Talent

Product placement is to be allowed on British TV shows, in a move expected to be announced next week.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to 100m a year.

There are currently strict rules against product placement and this ban would remain in place on BBC shows.

Culture Secretary Ben Bradshaw is expected to make announce a three-month consultation on the changes in a speech to the Royal Television Society next week.

His predecessor, Andy Burnham, had said in March that "serious concerns" remained about product placement because it could harm editorial independence.

But the government now believes that placement should be allowed in some circumstances.

A spokesman for the Department of Culture, Media and Sport said the current situation puts the UK at a competitive disadvantage.

It is believed that ministers want to help struggling broadcasters such as ITV, which have been hit hard by the recession.

The change could mean that products will be much more visible in popular series such as Coronation Street and Britain's Got Talent. At present, the shows are forced to cover up labels to comply with the strict guidelines - or face fines.

On Channel 4's Big Brother, food and drink products consumed in the house come in packaging where any logos have been carefully obscured.

'Trust the consumer'

The ban would stay in place for the BBC and would continue to apply to all children's programmes across all networks.

The creator of Big Brother, Peter Bazalgette, said product placement was already widespread and that lifting the ban was "hugely overdue".

He said: "My prediction is that it could be worth 100m a year to commercial TV.

"Product placement needs to be done transparently, with credits that make it clear it has taken place.

"But you have to trust the consumer. If it's overdone or tasteless viewers will switch off.

"And it's rife in British television anyway. There's product placement in movies that go on television and in imported American TV shows and dramas.

"And what about those sports events where sponsors' logos are worn on shirts? Product placement won't dramatically change the way we watch TV."

Bullish Inverse head and shoulders break out would signal a target SP of 75p first up.

80p resistance then to take out....

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resistance at 67-70p range looks just as solid as that at 80p to me goldfinger ??

http://www.thedailymash.co.uk/news/arts-%26-entertainment/product-placement-demeans-pepsi-all-of-us-vodafone%2c-say-experts-200909142056/

so why the 3.4% drop today on reasonable volume?

Splat - downgrade ? - target price 53p