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October 2007
ITrans Modular Hits the High Street
ITrans Modular, the revolutionary building block display system from Screen Technology, has hit the high street with its first installation at Virgin Megastore, Piccadilly.
A 91 screen has replaced the 62 system in the window on Piccadilly Circus providing an even more eye-catching and captivating display. The screen was assembled on site by clipping together 6 ITrans modules in a 3 by 2 array, giving a screen area of 2.14m, doubling the size of the original screen.
The ITrans and Virgin Megastore venture has already proved to be successful with the 62 screens, giving significantly increased sales at stores where the screens are located (Avril Lavignes latest album sold 43% more copies in stores with the ITrans technology).
The screen shows advertising content for the latest products sold within the Virgin Megastores, as well as up to date entertainment news on a scroll bar along the bottom this is a feature that has now been applied to the other ITrans screens in the Virgin Megastores network.
The ITrans Modular technology is particularly suited to this kind of environment because as well as being daylight viewable and high resolution like its fixed format predecessor, it can be assembled into any shape or size from the 34 ITrans video-cubes making it ideal for large or small shop windows of just about any shape.
Tom Jarman, CEO of Screen Technology, commented: We are thrilled to have moved onto the next step with Virgin Megastore and installed an ITrans Modular screen. We believe that ITrans Modular is ideal for retail locations as it provides all the qualities that high street digital signage needs brightness, high resolution and large size scalability.
http://www.screentechnology.com/ITransModular.php