31 January 2020

YouGov plc

("YouGov" or "the Group")

Pre-Close Trading Update and Notice of Results

YouGov, the international research and data analytics group, today issues a trading update for the six months ending 31 January 2020.

We are pleased to report that half year trading is anticipated to be in line with the Board's expectations for the current financial year. 

During the period, revenue growth was primarily driven by Data Products, with the US and UK markets performing particularly well. Good margins were maintained within the Custom Research division. The Group continued to focus on investment in technology, platforms, support functions and key markets, to support scaling. The Group's recent acquisition of SMG Insight, now YouGov Sport, delivered strong results ahead of plan.

The Board remains confident of achieving its full year targets in line with the second five-year growth plan.

Notice of Results

YouGov will publish results for the six months ended 31 January 2020 on Tuesday 24 March 2020. The YouGov management team will host a presentation for analysts at FTI Consulting, 200 Aldersgate, Aldersgate Street, London EC1A 4HD at 9.30am; should you wish to attend please contact FTI Consulting: SCyougov@fticonsulting.com

Enquiries:

YouGov plc

Stephan Shakespeare / Alex McIntosh                                  020 7012 6000

FTI Consulting

Charles Palmer / Elena Kalinskaya / Leah Dudley                020 3727 1000

Numis Securities (NOMAD and broker)

Nick Westlake / Matt Lewis / Hugo Rubinstein                    020 7260 1000