| |
| Please Note - Streaming News is only available to subscribers to the Active Level and above |
|
|
|
ITV acquires stake in what3words for £2m
StockMarketWire.com
|
Broadcaster ITV said it had acquired a minority stake in what3words, an accessible location service, for £2 million.
The deal, which included an option to invest a further £2 million, marked the ITV's first investment under its a 'Media for Equity' programme that sees the company take stakes in early stage digital and direct-to-consumer businesses, alongside venture capital investment, in return for advertising inventory.
'What3words is available as a free app to consumers, whilst clients of the company include automobility brands Mercedes-Benz, Ford, the AA and Addison Lee, and delivery/ e-commerce platforms such as Hermes and BJS,' the company said.
At 8:05am: (LON:ITV) Itv PLC share price was 0p at 92.5p
Story provided by StockMarketWire.com
|
|
|
|
|
|
