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Ascential PLC - London-based business-to-business media and events firm - Says it will buy Berlin-based media execution services firm Sellics GmbH for an undisclosed sum.
Sellics has about 90 employees and ‘provides media execution services to challenger brands trading on Amazon,’ Ascential explains. Sellics will be merged into challenger brand specialist Perpetua within Ascential's digital commerce business unit, Ascential says.
‘Sellics's strong presence in the European challenger market and engineering expertise will accelerate Perpetua's growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics customer base through its advanced product set,’ comments Duncan Painter, chief executive officer of Ascential.
Current stock price: 332.80 pence, down 1.5% on Tuesday
12-month change: down 6.0%
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