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Fintech firm Mode Global Holdings said on Tuesday it has launched a bitcoin cashback affiliate programme.
The platform allows users to receive checkout with any payment method when shopping, but receive cashback in bitcoin directly into their Mode wallets. Over 100 brands are affiliated with the programme, Mode said.
New retailers available via the network include fashion, travel and sports stores, and are an extension of Mode's existing bitcoin proposition that makes it easy for users to buy, sell and earn the world's leading cryptocurrency.
The announcement comes after previous partnerships for Mode's separate bitcoin payroll product with e-commerce firm Heroes and employment platform Lano in February and April, respectively.
Chief Executive Rita Liu of Mode said: ‘The launch of the bitcoin cashback product adds another string to Mode's bitcoin bow, bringing an innovative product to consumers who want to earn crypto as they shop. We have seen from our own research that people are increasingly interested in new ways to access crypto, and the bitcoin cashback product is the perfect way to do that, while also offering financial incentives to brands who are looking to attract fresh customers, especially among GenZ and Millennials.
‘Alongside our bitcoin payroll and instant bitcoin cashback products, we now have an attractive suite of crypto products as we look to build on our unique position as an LSE-listed and FCA-registered crypto fintech firm. We look forward to adding more brands in the coming months to make bitcoin cashback even more accessible to our customers.’
Mode Global shares were down 4.7% at 9.20 pence each on Tuesday afternoon in London.
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