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Bidstack Group PLC - London-based in-game advertising platform - Says an Asia-Pacific mobile marketing technology company has contracted to white-label Bidstack Technologies' supply side platform for an undisclosed sum. Bidstack says this partnership will utilise the SSP platform to create their own in-game advertising business. This is expected to generate a recurring revenue stream for Bidstack. The company says the agreement starts immediately for a term of 3 years.
Bidstack Chief Executive Officer says: ‘This is our first technology white-labelling deal which also provides the group with direct exposure to the growing Asia-Pacific market, which represents half of the video gamers worldwide. This deal will generate passive revenue share for the group where our technology will be utilised to allow our partners to build their own in-game advertising business, onboarding both the games as well as driving their own sources of advertising revenue.’
Current stock price: 3.08 pence, up 4.3% in London on Monday
12-month change: up 43%
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