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Tremor International Ltd - Tel Aviv-based video and connected TV advertising technology - Closes its $25 million equity investment in VIDAA, which was satisfied through existing cash resources. Tremor also extends its exclusive agreement to share VIDAA's automatic content recognition data for global measurement and targeting across its end-to-end platform.
In June, Tremor announced the investment in VIDAA, which is a smart TV operating system and streaming platform. VIDAA is a subsidiary of Hisense Co Ltd.
‘VIDAA is expected to utilize the Investment to support its plan to increase its distribution across additional OEMs, with the goal to grow global reach in key markets such as the US, UK, Canada, Germany, Japan, and Australia, as well as others,’ Tremor says.
Current stock price: 342.00 pence
12-month change: down 53%
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