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Portmeirion Group PLC - Stoke-on-Trent, England-based pottery company - Launches new UK and international ecommerce sites. Says this move is part of its strategic online roadmap, to provide ‘a stronger user experience with streamlined customer journeys, more compelling brand engagement and significantly enhanced visuals.’
The company expects the new sites to deliver improved customer acquisition, conversion and cross selling opportunities. Notes that mobile users will receive a ‘much improved’ user experience.
Chief Executive Mike Raybould comments: ‘The launch of our new UK and international ecommerce sites marks an important milestone as we continue our roadmap in delivering on one of our key strategic growth areas. The new websites will create a more fluent and engaging brand experience for our customers as well as providing a more efficient and effective sales channel for the group.’
Current stock price: 328.90 pence
12-month change: down 47%
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