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888 launches 888bet in Kenya, Tanzania, Mozambique, and Zambia

ALN

888 Holdings PLC on Thursday launched 888bet in Kenya, Tanzania, Mozambique, and Zambia with local licences through the joint venture 888AFRICA.

The Gibraltar-based bookmaker said the launch marked a ‘significant milestone’ in the brand's ambitious growth strategy to expand across the continent.

888bet offers a ‘unique betting experience’ for players, the firm says.

Chief Executive Officer Christopher Coyne said: ‘We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future.’

Shares were up 1.8% at 97.80 pence each on Thursday morning in London.

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