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WPP PLC - London-based advertising agency - Buys Passport Brand Design to expand creative and design offerings for an undisclosed sum. Passport is brand design agency based in Southern California.
WPP Chief Executive Officer Mark Read says: ‘With consumer expectations at an all-time high, defining a brand's characteristics and identity has a major impact on its ability to succeed in today's world. Passport brings extensive experience in delivering strategic positioning and creative execution across all touchpoints that will greatly benefit our clients. I'm delighted to welcome its people to WPP.’
Says Passport will enhance client experiences and WPP's ability to ‘continue delivering client services with integrated solutions’. The acquisition is part of the company's approach to advance its core creative capabilities in marketing, communications and design.
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