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National World PLC on Monday said it had invested $1.3 million in The News Movement.
National World is a London-based newspaper industry investor and owner of JPIMedia Publishing. The News Movement is a social-media focused news start-up. It has around 80,000 followers across social platforms, National World said.
The partnership forms part of National World's attempts to provide audiences with engaging news and useful information on a wide range of social media companies including TikTok, Meta Platforms Inc's Instagram, and Snap Inc.
National World said the partnership will accelerate the "development of a new operating model". It will also "welcome a younger audience" to its portfolio of franchises, such as The Yorkshire Post, The Scotsman and nationalworld.com.
As part of the relationship, The News Movement will produce news content for National World websites in addition to The News Movement's social platforms.
The company said the editorial process will be a blend of traditional and "social-first techniques", including members from The News Movement attending the daily news meetings.
Chair David Montgomery said: "We are delighted to welcome The News Movement creators into the National World content team and we look forward to joining theirs. The partnership with The News Movement will provide us with the expertise and experience to reach new and younger audiences, on platforms and in formats that they want to consume content."
Shares in National World were trading 1.5% lower at 20.20 pence each in London on Monday morning.
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