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Next PLC on Wednesday announced it has promoted Jeremy Stakol to executive director with a remit to boost the retailer’s online sales platform. Stakol in his role as Group Investments, Acquisitions & Third Party Brands director, will ‘maximise’ the promotion of Next’s ’Total Platform’ to potential new clients, the Leicester-based retailer said. Total Platform allows brands to use Next’s large-scale IT, warehousing and distribution infrastructure for their own e-commerce operations. Further, Stakol will focus on investments and acquisitions in third-party brands, the sale of all third-party fashion brands on Next’s homepage excluding Home brands, overseas wholesale, franchise and licencing of Next branded stock and the development of women’s clothing retailer Lipsy and other wholly-owned non-Next brands. Stakol joined Lipsy in 2004 as managing director and joined Next in the same role 14 years ago when the company bought Lipsy. ‘In more recent years Jeremy has successfully led many of the recent new investment deals and related Total Platform opportunities, such as Joules, Victoria’s Secret, Gap and others,’ the company explained. Next in December bought a 74% stake in Joules Group PLC for £34 million, after snapping up assets of furniture seller Made.com for £3.4 million, both after the collapse of the two smaller retailers. Back then, Next said Joules will migrate onto the Total Platform, starting to contribute in early 2024. Next shares were 2.2% higher at 6,872.00 pence each in London on Wednesday morning. Copyright 2023 Alliance News Ltd. All Rights Reserved.
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