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Serco Group PLC on Tuesday said it has been appointed by Red Sea Global to act as the managing agent for a full suite of mobility services across Saudi Arabia’s new tourism destination, The Red Sea. Red Sea Global is wholly-owned by the Public Investment Fund of Saudi Arabia. It is developing a new tourism destination along the west coast of Saudi Arabia, called The Red Sea. The contract will see Serco working with Red Sea Global to ensure a net-zero mobility experience for guests at The Red Sea. The public services company will be responsible for supporting the oversight of operations and maintenance, performance management, health and safety, and guest experience across the development. It marks the company’s first major transport partnership within a giga-project. ‘The resorts will be reliant on multiple modes of green transport across land, marine, and air - from seaplanes and boats to buggies - to ensure that guests enjoy a seamless luxury experience from the moment they arrive,’ Serco explained. The Red Sea is on track to welcome its first guests this year when the initial hotels open. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. Shares in Serco were down 0.5% at 150.80 pence on Tuesday afternoon in London. Copyright 2023 Alliance News Ltd. All Rights Reserved.
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