|
Unilever PLC on Wednesday said it has acquired a US frozen yoghurt producer for an undisclosed sum. The deal to buy Yasso Holdings Inc aligns with the firm’s ‘premiumisation strategy of Unilever’s Ice Cream Business Group’. Yasso will sit alongside Unilever’s portfolio of brands including Ben & Jerry’s and Magnum. ‘Yasso’s products respond to growing demand in North America for on-the-go, healthier and indulgent frozen snacks. The products in the current Yasso range each contain less than 150 calories,’ the consumer goods firm explained. Yasso was founded in Boston by childhood friends Amanda Klane and Drew Harrington. Yasso Chief Executive Craig Shiesley said: ‘We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.’ The deal is expected to close in the third quarter of 2023. Unilever shares rose 1.4% to 4,022.50 pence each in London on Thursday afternoon. Copyright 2023 Alliance News Ltd. All Rights Reserved.
|
