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IN BRIEF: Guild Esports to launch Counter-Strike men’s team

ALN

Guild Esports PLC - London-based esports business - Intends to field second professional team to compete in Counter-Strike: Global Offensive. Guild currently manages one women’s team launched in March; plans mark its first entry into men’s Counter-Strike. Says upcoming launch of Counter-Strike 2, also announced in March, ‘has reinvigorated community interest in both the game and its esports ecosystem,’ and that new competition requirements from developer Valve should ‘significantly reduce’ entry costs for top men’s tournaments.

Chief Executive Officer Jasmine Skee says: ‘Counter-Strike is an iconic esport, with an immense fanbase and more than ten years after launching it continues to grow in popularity. Our entry into the men’s competitions...aligns perfectly with our vision to consistently elevate our brand’s presence on a global scale. Following the outstanding reception to our all-female Counter-Strike team earlier this year, we’re eager to further tap into this burgeoning market, seizing the myriad of sponsorship and revenue opportunities it presents.’

Current stock price: 0.59 pence, up 0.3% in London on Monday

12-month change: down 63%

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