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Tekcapital PLC on Wednesday said MicroSalt’s low sodium SaltMe! Crisps will be sold by distributor MR Williams in Henderson, North Carolina. The London-based intellectual property investment company holds an 87% stake in London-based MicroSalt. MicroSalt’s patent protected, and scalable manufacturing process produces salt crystals about 100 times smaller than those in traditional salt. According to MicroSalt Chief Executive Officer Rick Guiney, excess sodium consumption is the leading contributor to hypertension and heart disease. Commenting on the placement win, he said: ‘This introduces our low sodium crisps to the energised C-Store market segment. MR Williams is a distributor known for its well articulated alignment between retailers and vendors to maximise performance.’ ‘Placements like this are the best way to provide consumers with great tasting, healthy products with less sodium,’ he added. Earlier this month, Tekcapital announced that the Hawaii-based pharmacy chain, Longs Drugs, would supply MicroSalt’s ’SaltMe!’ crisps in their stores. Shares in Tekcapital rose 5.0% to 3.15 pence each in London on Wednesday afternoon. Copyright 2023 Alliance News Ltd. All Rights Reserved.
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