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Brave Bison Group PLC on Wednesday celebrated trading in line with expectations, but bemoaned a failed acquisition for Mission Group PLC. The London-based digital advertising and technology service provider said that trading in the first five months of the year has been in line with expectations. For the six months ending June 30, it expects to report adjusted pretax profit above the previous year. The group will release a trading update in July, followed by interim results in September. Also on Wednesday, Brave Bison said that it has ultimately decided not to place an offer on Mission Group, a digital marketing and communications business. On June 10, the firm said that it was disappointed by the lack of engagement‘ from the Mission board. ‘The Mission board, led by the chair, rejected Brave Bison’s attempts for constructive dialogue and chose not to provide access to due diligence information or key management personnel,’ Brave Bison said in a statement. Shares in Brave Bison were trading fractionally higher at 2.63 pence each in London on Wednesday afternoon. Copyright 2024 Alliance News Ltd. All Rights Reserved.
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